---
title: "Search terms — unscented laundry detergent - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/unscented-laundry-detergent/search-terms"
last_updated: "2026-08-09T21:41:47.316Z"
locale: en
meta:
  description: "Niche score 54/100 · $1.0M/yr market · 474K searches/yr. A deep review moat (22,675 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $1.0M/yr market · 474K searches/yr. A deep review moat (22,675 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — unscented laundry detergent - Flapen"
---

# **unscented laundry detergent**

**Worth a look**

Shows low returns (0.2%), but a deep review moat (22,675 avg reviews) keeps it on the watch list.

Market size 78Growth 31Conversion 96Competition 39Returns 99Price range 76Avg price 77Brand share 20Review moat 15Quality gap 23

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.0M**

$1.0M/yr · 474K searches

**Avg price**

**Great****$15.87**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.03–$36.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+5.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****22,674.58**

avg incumbent reviews — the moat a new listing must climb

## Search terms