---
title: "Unscented Dish Soap — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/unscented-dish-soap"
last_updated: "2026-08-06T18:28:46.389Z"
locale: en
meta:
description: "Niche score 49/100 · $2.3M/yr market · 1.2M searches/yr · $11.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $2.3M/yr market · 1.2M searches/yr · $11.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Unscented Dish Soap — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **unscented dish soap**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 95Growth 23Conversion 98Competition 25Returns 99Price range 38Avg price 45Brand share 4Review moat 23Quality gap 18
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 1.2M searches
**Avg price**
**Okay****$11.35**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.40–$22.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-3.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,531.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, unscented dish soap is a $2.3M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unscented dish soap market data**
- **Units sold / yr**
- **200K–250K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$2.3M–$2.8M**
- units × avg price
- **Conversion rate**
- **16.8%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**794**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Palmolive60% - Dawn27% - Seventh Generation6% - Ivory3% - 365 by Whole Foods Market2% - Molly's Suds1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/unscented-dish-soap/trend)
## **Top unscented dish soap search terms**
- **palmolive dish soap**273K/yr+4.7%13.8% conv. - **dawn free and clear dish soap**110K/yr-7.1%19.4% conv. - **palmolive**95K/yr+8.0%8.0% conv. - **unscented dish soap**82K/yr-9.7%13.1% conv. - **palmolive dishwashing liquid**175K/yr-36.5%11.4% conv. - **free and clear dish soap**66K/yr-11.5%13.3% conv. - **ivory dish soap**45K/yr+35.3%5.5% conv. - **palmolive pure and clear dish soap**52K/yr+7.2%18.8% conv. - **dish soap palmolive**42K/yr+10.4%10.5% conv. - **clear dish soap**41K/yr+1.7%16.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/unscented-dish-soap/search-terms)
## **Top unscented dish soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$234K20%$468K30%$701K40%$935K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmolive Ultra Dishwashing Liquid Dish Soap Pure + Clear Fragrance Free - 32.5 Fluid Ounce (Packaging may vary)**Palmolive**$3.65**4.7★5,889 rev](https://www.amazon.com/dp/B0BJYKVLRN) [2**Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Unscented 24.3 Fl Oz**Dawn**$5.38**4.8★256 rev](https://www.amazon.com/dp/B0D38MJ3FH) [3**Palmolive Ultra Strength Liquid Dish Soap Cuts Grease and Grime No Soaking Needed Powerful on Plastics Dishwashing Liquid 32.5 fl oz Bottle**Palmolive**$4.06**4.7★6,391 rev](https://www.amazon.com/dp/B01N36WFZD) [4**Palmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce**Palmolive**$3.93**4.7★5,300 rev](https://www.amazon.com/dp/B01N6NDZKH) [5**Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Lemon 24.3 Fl Oz (Pack of 3)**Dawn**$15.02**4.7★661 rev](https://www.amazon.com/dp/B0F1ZBPPCZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Lemon 24.3 Fl Oz (Pack of 3)**Dawn**$15.02**661 rev1y ago](https://www.amazon.com/dp/B0F1ZBPPCZ) [**Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack**Molly's Suds**$21.94**2,030 rev1y ago](https://www.amazon.com/dp/B0DF9SH8SF) [**Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Unscented 24.3 Fl Oz**Dawn**$5.38**256 rev2y ago](https://www.amazon.com/dp/B0D38MJ3FH) [**365 by Whole Foods Market Unscented Dish Soap Plant-Derived Ingredients 24 Fl Oz**365 by Whole Foods Market**$3.40**7,265 rev3y ago](https://www.amazon.com/dp/B07YD5BPCS) [**Seventh Generation Dish Soap Refill Free & Clear 50 fl oz 3 Pack Plant-Based Dishwashing Liquid for Grease & Tough Food Messes For Sensitive Skin**Seventh Generation**$19.08**3,354 rev3y ago](https://www.amazon.com/dp/B0BM51ZM33)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Unscented 24.3 Fl Oz**Dawn**$5.38**4.8★**▲ 214%**](https://www.amazon.com/dp/B0D38MJ3FH) [**Palmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce**Palmolive**$3.93**4.7★**▲ 31%**](https://www.amazon.com/dp/B01N6NDZKH) [**Seventh Generation Dish Liquid Soap Free & Clear liquid soap Pack of 6 Dishwashing Soap Dish Soap for sensitive skin 19 oz**Seventh Generation**$17.87**4.7★**— 1%**](https://www.amazon.com/dp/B08MVQJFPY) [**Palmolive Ultra Liquid Dish Soap Oxy Power Degreaser - 32.5 Fluid Ounce (4 Pack)**Palmolive**$12.59**4.8★**— 4%**](https://www.amazon.com/dp/B0744GRJBZ) [**Palmolive Ultra Dishwashing Liquid Dish Soap Pure + Clear Fragrance Free - 32.5 Fluid Ounce (Packaging may vary)**Palmolive**$3.65**4.7★**— 9%**](https://www.amazon.com/dp/B0BJYKVLRN)
**~~View all trending →~~**
## **What buyers say about unscented dish soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**15%
*“Cleans great”*
**Smell**14%
*“Fresh scent”*
**Value For Money**9%
*“Good value for the money”*
**Quality-Overall**9%
*“Great everyday dish soap, good quality”*
**De-Grease**6%
*“Cuts grease”*
**Efficiency**4%
*“Effective,”*
**Ease Of Use**3%
*“Easy to use bottle”*
**Cleansing**3%
*“Cleans great”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Washability**2%
*“It's what I've used for decades to wash hand washable clothes and bathing suits”*
### **What buyers complain about **
**Smell**16%
*“Amazon basics - smells like chemicals”*
**Leak-Proof**13%
*“Leaked Everywhere”*
**Ease Of Cleaning**7%
*“wasn't much of a powerful cleaner”*
**Allergies**4%
*“inflamed the skin”*
**Dilute/Watery**4%
*“Really watery”*
**Value For Money**4%
*“it was expensive”*
**De-Grease**2%
*“Grease doesnt stand a chance”*
**Size-Overall**2%
*“The bottles are larger”*
**Ease Of Use**1%
*“Difficult to use”*
**Advertised Vs Actual Product**1%
*“False advertizing”*
### **Top return reasons **
**Leak-Proof**68%
**Smell**7%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Size-Overall**2%
**Ease Of Cleaning**1%
**Color**1%
**Contamination**1%
**Moist/Dry**1%
**Functionality-Overall**1%
## **Common questions**
- **Is unscented dish soap profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 15 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the unscented dish soap niche?**
- 6 brands and 794 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in unscented dish soap?**
- Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.2%.
- **When does demand for unscented dish soap peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the unscented dish soap niche?**
- Listings span $3.40–$22.17; the average listing price is $11.35 (sweet spot $15–$100). The average incumbent carries 8,531 reviews — the moat a new listing must climb.
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