---
title: "Unflavored Protein Powder — $8.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/unflavored-protein-powder"
last_updated: "2026-08-09T19:14:34.584Z"
locale: en
meta:
description: "Niche score 63/100 · $8.8M/yr market · 2.7M searches/yr · $46.71 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $8.8M/yr market · 2.7M searches/yr · $46.71 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Unflavored Protein Powder — $8.8M/yr Amazon US Niche (2026) - Flapen"
---
# **unflavored protein powder**
**Launch it**
A $8.8M/yr market growing +3.8% this quarter with returns at 0.0% — clears our launch bar.
Market size 100Growth 30Conversion 74Competition 41Returns 100Price range 95Avg price 94Brand share 16Review moat 23Quality gap 76
**Market size**
**Incredible****$8.8M**
$8.8M/yr · 2.7M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$20.84–$98.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$46.71**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,055.1**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, unflavored protein powder is a $8.8M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May. Verdict: Launch it — 63/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unflavored protein powder market data**
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$7.0M–$9.3M**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**4%**
- NAKED68% - Isopure11% - Nutricost7% - Orgain4% - BulkSupplements4% - Levels Nutrition2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
150K100KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/unflavored-protein-powder/trend)
## **Top unflavored protein powder search terms**
- **naked whey protein**719K/yr+2.3%7.8% conv. - **unflavored protein powder**629K/yr-3.7%3.3% conv. - **protein powder unflavored**246K/yr+5.7%3.3% conv. - **naked whey**193K/yr+4.0%7.4% conv. - **flavorless protein powder**126K/yr-5.0%3.9% conv. - **unflavored whey protein powder**122K/yr+1.6%3.5% conv. - **naked protein**127K/yr+1.8%3.6% conv. - **whey protein powder unflavored**94K/yr+10.8%4.0% conv. - **whey protein isolate unflavored**86K/yr+24.3%2.0% conv. - **naked nutrition**85K/yr+18.5%0.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/unflavored-protein-powder/search-terms)
## **Top unflavored protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$878K20%$1.8M30%$2.6M40%$3.5M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★10,286 rev](https://www.amazon.com/dp/B00XIKPUK4) [2**Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Gluten Free with Vitamins Unflavored 25g Protein Per Serving 1 Lb 16 Servings (Packaging May Vary)**Isopure**$25.86**4.4★40,202 rev](https://www.amazon.com/dp/B00SCO8AA8) [3**NAKED Whey Vanilla Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Vanilla Flavor and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings**NAKED**$44.27**4.2★8,125 rev](https://www.amazon.com/dp/B0D2PFN3NX) [4**NAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings**NAKED**$54.58**4.4★1,566 rev](https://www.amazon.com/dp/B0DJ3KYNQ5) [5**NAKED Whey 5LB 100% Grass Fed Unflavored Whey Protein Powder - Only 1 Ingredient NSF Certified Undenatured Gluten Free Soy Free Promote Muscle Growth and Recovery - 76 Servings**NAKED**$98.30**4.3★10,286 rev](https://www.amazon.com/dp/B00NBDMN8U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Isopure Essentials 100% Whey Protein Powder with Vitamins 20g Protein Per Serving Unflavored 13 Servings (Pack of 1)**Isopure**$20.84**117 rev8mo ago](https://www.amazon.com/dp/B0G17W4JRN) [**NAKED Chocolate Whey Isolate Protein - Only 6 Ingredients 30g Grass-Fed Protein Undenatured No GMO No Soy Gluten-Free No Preservatives - 24 Servings**NAKED**$55.91**234 rev11mo ago](https://www.amazon.com/dp/B0FJJ3WZ4D) [**NAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings**NAKED**$54.58**1,566 rev1y ago](https://www.amazon.com/dp/B0DJ3KYNQ5) [**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**10,286 rev2y ago](https://www.amazon.com/dp/B00XIKPUK4) [**NAKED Whey Vanilla Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Vanilla Flavor and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings**NAKED**$44.27**8,125 rev2y ago](https://www.amazon.com/dp/B0D2PFN3NX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carlyle Grass Fed Whey Protein Powder | 2lb | 33g of Protein Per Serving | Unflavored | Sugar and Hormone Free | Non-GMO and Gluten Free Supplement | By Herbage Farmstead**Carlyle**$34.15**4.4★**▲ 121%**](https://www.amazon.com/dp/B0BSR9B7J9) [**Isopure Essentials 100% Whey Protein Powder with Vitamins 20g Protein Per Serving Unflavored 13 Servings (Pack of 1)**Isopure**$20.84**4.2★**▲ 108%**](https://www.amazon.com/dp/B0G17W4JRN) [**BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$36.89**4.4★**▲ 97%**](https://www.amazon.com/dp/B0128RSQLC) [**NAKED Whey 1Lb - Only 1 Ingredient Grass Fed Whey Protein Powder NSF Certified Undenatured No Gmos No Soy Gluten Free Stimulate Growth Enhance Recovery - 15 Servings**NAKED**$26.96**4.3★**▲ 68%**](https://www.amazon.com/dp/B071ZDDNBY) [**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★**▲ 36%**](https://www.amazon.com/dp/B00XIKPUK4)
**~~View all trending →~~**
## **What buyers say about unflavored protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**21%
*“Excellent protein supplement”*
**Taste-Overall**13%
*“No weird taste”*
**Quality-Overall**8%
*“well reviewed product”*
**Flavor**8%
*“Good flavor”*
**Solubility**6%
*“Easy to mix”*
**Ingredients-Overall**4%
*“Clean ingredients”*
**Blend/Ratio**4%
*“it blends very well”*
**Value For Money**3%
*“Reasonable price”*
**Advertised Vs Actual Product**2%
*“As described”*
**Sweetness**1%
*“Slightly sweet”*
### **What buyers complain about **
**Taste-Overall**21%
*“Metallic taste”*
**Flavor**10%
*“Inconsistent flavor”*
**Solubility**7%
*“Dissolves Poorly”*
**Nutritional Content**6%
*“The protein and nutritional content of the product, we have an issue”*
**Value For Money**5%
*“High price”*
**Artificial Sweeteners**2%
*“Contains Sucralose, possibly the worst artificial sweetener”*
**Texture/Consistency-Overall**2%
*“gritty texture”*
**Smell**2%
*“Chemical smell and taste”*
**Quality-Overall**2%
*“Horrible quality control”*
**Ingredients-Overall**1%
*“Limited ingredients”*
### **Top return reasons **
**Value For Money**100%
## **Common questions**
- **Is unflavored protein powder profitable to sell on Amazon United States?**
- The niche generates $8.8M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Launch it (63/100).
- **How competitive is the unflavored protein powder niche?**
- 8 brands and 35 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in unflavored protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Solubility. The return rate is 0.0%.
- **When does demand for unflavored protein powder peak?**
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the unflavored protein powder niche?**
- Listings span $20.84–$98.60; the average listing price is $46.71 (sweet spot $15–$100). The average incumbent carries 7,055 reviews — the moat a new listing must climb.
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