---
title: "Trend — unbleached paper towels - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/unbleached-paper-towels/trend"
last_updated: "2026-08-09T21:57:23.405Z"
locale: en
meta:
  description: "Niche score 51/100 · $107K/yr market · 57K searches/yr. A deep review moat (7,161 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $107K/yr market · 57K searches/yr. A deep review moat (7,161 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — unbleached paper towels - Flapen"
---

# **unbleached paper towels**

**Worth a look**

Shows low returns (0.1%), but a deep review moat (7,161 avg reviews) keeps it on the watch list.

Market size 26Growth 30Conversion 77Competition 40Returns 100Price range 81Avg price 95Brand share 28Review moat 23Quality gap 68

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$25.13**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$1.75–$79.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$107K**

$107K/yr · 57K searches

**Review moat**

**Bad****7,160.61**

avg incumbent reviews — the moat a new listing must climb

## Trend