---
title: "Umzu — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/umzu"
last_updated: "2026-08-10T05:00:31.091Z"
locale: en
meta:
description: "Niche score 36/100 · $85K/yr market · 56K searches/yr · $26.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $85K/yr market · 56K searches/yr · $26.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Umzu — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **umzu**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 10Conversion 65Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 23Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.29**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.96–$38.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,048**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$85K**
$85K/yr · 56K searches
**Growth**
**Bad****-29.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, umzu is a $85K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **umzu market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$158K–$210K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- HumanN75% - Force Factor17% - Nautical Elements8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.1% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/umzu/trend)
## **Top umzu search terms**
- **super beets capsules**42K/yr-26.0%7.5% conv. - **superbeets capsules**6K/yr-38.9%14.6% conv. - **red boost**7K/yr-38.4%0.0% conv. - **red boost blood flow support**585/yr-51.7%0.0% conv. - **red boost hardwood tonic**40/yr-40.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/umzu/search-terms)
## **Top umzu products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$13K30%$25K45%$38K60%$51K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 90 Count**HumanN**$24.10**4.5★10,008 rev](https://www.amazon.com/dp/B0BMPR69TW) [2**Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 180 Count**HumanN**$38.17**4.5★10,008 rev](https://www.amazon.com/dp/B0DJ3NL9PH) [3**Force Factor Total Beets Heart Health Capsules 90 Count**Force Factor**$30.85**4.5★338 rev](https://www.amazon.com/dp/B0G28MKNF9) [4**Force Factor Total Beets Blood Pressure Support Capsules 90 Count**Force Factor**$17.96**4.5★3,317 rev](https://www.amazon.com/dp/B0DJMK755W) [5**Beet Root Capsules - 1200mg Per Serving - 200 Beet Root Powder Capsules - Beetroot Powder Supports Blood Pressure Athletic Performance Digestive Immune System (Pure Non-GMO & Gluten Free**Nautical Elements**$20.39**4.6★16,569 rev](https://www.amazon.com/dp/B084C35HGS)
### **Newest**
by launch date
[**Force Factor Total Beets Heart Health Capsules 90 Count**Force Factor**$30.85**338 rev7mo ago](https://www.amazon.com/dp/B0G28MKNF9) [**Force Factor Total Beets Blood Pressure Support Capsules 90 Count**Force Factor**$17.96**3,317 rev1y ago](https://www.amazon.com/dp/B0DJMK755W) [**Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 180 Count**HumanN**$38.17**10,008 rev1y ago](https://www.amazon.com/dp/B0DJ3NL9PH) [**Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 90 Count**HumanN**$24.10**10,008 rev3y ago](https://www.amazon.com/dp/B0BMPR69TW) [**Beet Root Capsules - 1200mg Per Serving - 200 Beet Root Powder Capsules - Beetroot Powder Supports Blood Pressure Athletic Performance Digestive Immune System (Pure Non-GMO & Gluten Free**Nautical Elements**$20.39**16,569 rev6y ago](https://www.amazon.com/dp/B084C35HGS)
### **Trending**
90-day click momentum
[**Force Factor Total Beets Heart Health Capsules 90 Count**Force Factor**$30.85**4.5★**▲ 148%**](https://www.amazon.com/dp/B0G28MKNF9) [**Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 180 Count**HumanN**$38.17**4.5★**▲ 35%**](https://www.amazon.com/dp/B0DJ3NL9PH) [**Beet Root Capsules - 1200mg Per Serving - 200 Beet Root Powder Capsules - Beetroot Powder Supports Blood Pressure Athletic Performance Digestive Immune System (Pure Non-GMO & Gluten Free**Nautical Elements**$20.39**4.6★**— 5%**](https://www.amazon.com/dp/B084C35HGS) [**Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 90 Count**HumanN**$24.10**4.5★**— 5%**](https://www.amazon.com/dp/B0BMPR69TW) [**Force Factor Total Beets Blood Pressure Support Capsules 90 Count**Force Factor**$17.96**4.5★**▼ 46%**](https://www.amazon.com/dp/B0DJMK755W)
## **What buyers say about umzu**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Quality, easy to take”*
**Blood Pressure**15%
*“GOOD FOR HIGH BLOOD PRESSURE”*
**Advertised Vs Actual Product**9%
*“Exactly as described”*
**Heart Health**8%
*“They work great to lower cholesterol”*
**Value For Money**8%
*“Reasonably priced”*
**Vitamin**6%
*“Good vitamin”*
**Efficiency**5%
*“Works well”*
**Ease Of Chewing/Swallowing**3%
*“Easy to chew and good flavor”*
**Energy Level**3%
*“Energy boost”*
**Dosage**2%
*“the bottle fits in my medicine cabinet”*
### **What buyers complain about **
**Taste-Overall**13%
*“The capsules taste horrible”*
**Blood Pressure**12%
*“my blood pressure increased”*
**Functionality-Overall**7%
*“Does NOT help”*
**Dosage**7%
*“Not 1000mg”*
**Side Effects**6%
*“Made me sick”*
**Value For Money**5%
*“pricey”*
**Smell**4%
*“They smell like raw beets cooking”*
**Acid Regulator/Stomach Ache Relief**4%
*“I had intense stomach pain later in the day that lasted most of the evening”*
**Size-Overall**3%
*“The capsules are small”*
**Allergies**3%
*“Allergic reaction”*
### **Top return reasons **
**Functionality-Overall**67%
**Smell**33%
## **Common questions**
- **Is umzu profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the umzu niche?**
- 3 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in umzu?**
- Top complaints mined from reviews: Taste-Overall, Blood Pressure, Functionality-Overall. The return rate is 0.0%.
- **When does demand for umzu peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the umzu niche?**
- Listings span $17.96–$38.17; the average listing price is $26.29 (sweet spot $15–$100). The average incumbent carries 8,048 reviews — the moat a new listing must climb.
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