---
title: "Umbrella Straws — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/umbrella-straws"
last_updated: "2026-08-10T07:41:48.196Z"
locale: en
meta:
description: "Niche score 56/100 · $83K/yr market · 87K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $83K/yr market · 87K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Umbrella Straws — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **umbrella straws**
**Worth a look**
Shows demand growing +167.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 21Growth 97Conversion 85Competition 40Returns 78Price range 63Avg price 35Brand share 51Review moat 46Quality gap 38
**Growth**
**Incredible****+167.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.67–$31.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,860.95**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.16**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$83K**
$83K/yr · 87K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, umbrella straws is a $83K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **umbrella straws market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$81K–$102K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#330**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**18**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**21%**
- PAXCOO31% - ALINK14% - BLUE TOP12% - WELLFAR11% - Girla7% - Comfy Package4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +167.5% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.0×
[**Open Trend **](https://flapen.com/research/us/health-household/umbrella-straws/trend)
## **Top umbrella straws search terms**
- **umbrella straws**41K/yr+159.6%10.1% conv. - **tropical straws**9K/yr+117.6%4.5% conv. - **umbrella straws for drinks**9K/yr+141.0%10.0% conv. - **hawaiian straws**7K/yr+243.0%5.8% conv. - **luau straws**6K/yr+353.5%5.1% conv. - **straws with umbrellas**5K/yr+317.4%10.7% conv. - **umbrella straw**4K/yr+112.1%11.2% conv. - **drink umbrella straws**3K/yr+190.0%9.2% conv. - **umbrella straws for cocktails**3K/yr+94.0%9.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/umbrella-straws/search-terms)
## **Top umbrella straws products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$33K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paxcoo 50pc Umbrella Straws for Cocktails Tropical Hawaiian Luau Party Decorations (Assorted Colors)**PAXCOO**$7.36**4.6★1,179 rev](https://www.amazon.com/dp/B0B2P18C1J) [2**BLUE TOP 100pcs Umbrella Drink Straws 9.45 Inch Assorted Colors Fancy Mini Paper Umbrella Drink for Cocktail Milkshake Juice Great for Valentines Day Beach Party Hawaiian Party Luau Party Bar**BLUE TOP**$9.82**4.6★1,095 rev](https://www.amazon.com/dp/B09BB2QVNB) [3**WELLFAR Fun Umbrella Drink Straws Tropical Cocktail Straws with Mini Umbrella Tiki & Hawaiian Party Decorations Colorful Parasol Straw for Margarita Pina Colada Mojito Summer Beverages. 50 PCS**WELLFAR**$6.49**4.3★72 rev](https://www.amazon.com/dp/B0FD3XYW38) [4**ALINK 50 Umbrella Parasol Drinking Straws Hawaiian Beach Cocktail Luau Party Decorations Supplies**ALINK**$6.91**4.6★10,356 rev](https://www.amazon.com/dp/B073RBVTXT) [5**50PCS Umbrella Straws Drink Umbrellas for Hawaiian Tropical Luau Tiki Party**Girla**$6.95**4.4★86 rev](https://www.amazon.com/dp/B0GVSS95ZD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Drink Umbrellas Cocktail Picks Paper Umbrella Toothpicks Umbrella Straws 120PCS Bamboo Fruit Skewer Sticks for Food Appetizers Charcuterie Tropical Hawaiian Luau Tiki Party Decorations Accessories**LAIYPHO**$8.61**8 rev1mo ago](https://www.amazon.com/dp/B0GV6FMSPR) [**shuielai 50 PCS Umbrella Drink Straws Tropical Parasol Straws - Colorful for Tiki Hawaiian Party Cocktails Summer Beverages**shuielai**$6.95**0 rev3mo ago](https://www.amazon.com/dp/B0GWQCY5NX) [**50PCS Umbrella Straws Drink Umbrellas for Hawaiian Tropical Luau Tiki Party**Girla**$6.95**86 rev3mo ago](https://www.amazon.com/dp/B0GVSS95ZD) [![[100 Pcs] Cocktail Drink Umbrellas Straws and Picks - 9.45 Colorful Straw & 4 Cocktail Umbrella for Drinks Party Straws and Toothpicks for Luau Tropical Aloha Hawaiian Tiki Bar Decorations](https://m.media-amazon.com/images/I/51IdlwP6b4L.jpg)**\[100 Pcs\] Cocktail Drink Umbrellas Straws and Picks - 9.45 Colorful Straw & 4 Cocktail Umbrella for Drinks Party Straws and Toothpicks for Luau Tropical Aloha Hawaiian Tiki Bar Decorations**ONEYIM**$8.99**13 rev5mo ago](https://www.amazon.com/dp/B0GKB2PG79) [**Hawaiian Luau Party Favor Drinking Straws 24Pcs -Summer Beach Pool Birthday Party Supplies-Crazy Silly Straws -Reusable Plastic Drink Straw for Tropical Luau Theme Party Decorations+2 Cleaning Brushes**LEDUO**$10.57**42 rev8mo ago](https://www.amazon.com/dp/B0FR981557)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**shuielai 50 PCS Umbrella Drink Straws Tropical Parasol Straws - Colorful for Tiki Hawaiian Party Cocktails Summer Beverages**shuielai**$6.95**0.0★**▲ 116%**](https://www.amazon.com/dp/B0GWQCY5NX) [**50PCS Umbrella Straws Drink Umbrellas for Hawaiian Tropical Luau Tiki Party**Girla**$6.95**4.4★**▲ 116%**](https://www.amazon.com/dp/B0GVSS95ZD) [**Drink Umbrellas Cocktail Picks Paper Umbrella Toothpicks Umbrella Straws 120PCS Bamboo Fruit Skewer Sticks for Food Appetizers Charcuterie Tropical Hawaiian Luau Tiki Party Decorations Accessories**LAIYPHO**$8.61**4.6★**▲ 115%**](https://www.amazon.com/dp/B0GV6FMSPR) [![[100 Pcs] Cocktail Drink Umbrellas Straws and Picks - 9.45 Colorful Straw & 4 Cocktail Umbrella for Drinks Party Straws and Toothpicks for Luau Tropical Aloha Hawaiian Tiki Bar Decorations](https://m.media-amazon.com/images/I/51IdlwP6b4L.jpg)**\[100 Pcs\] Cocktail Drink Umbrellas Straws and Picks - 9.45 Colorful Straw & 4 Cocktail Umbrella for Drinks Party Straws and Toothpicks for Luau Tropical Aloha Hawaiian Tiki Bar Decorations**ONEYIM**$8.99**4.4★**▲ 106%**](https://www.amazon.com/dp/B0GKB2PG79) [**Haundry 24pcs Umbrella Straws Long Cocktail Drink Umbrellas Fancy Flower Bar Straw Tropical Summber Beach Luau Tiki Hawaiian Party Straws Decorations (Circle)**Haundry**$5.81**4.4★**▲ 65%**](https://www.amazon.com/dp/B0D4M8YSKS)
**~~View all trending →~~**
## **What buyers say about umbrella straws**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality”*
**Color**18%
*“they are very colorful”*
**Advertised Vs Actual Product**9%
*“Exactly as pictured”*
**Durability**8%
*“so far there has been no tears or breaks”*
**Value For Money**8%
*“for a great price”*
**Ease Of Use**6%
*“Convenient straw and umbrella all in one”*
**Design-Overall**4%
*“The designs are cute and colorful”*
**Gifting Purpose**4%
*“Gifts”*
**Fun/Entertainment Experience**3%
*“Fun, sturdy, and great for summer”*
**Touch/Button Controls**3%
*“Added the perfect touch”*
### **What buyers complain about **
**Ease Of Use**20%
*“Didn't open very well”*
**Strength**16%
*“Fragile”*
**Quality-Overall**12%
*“Very cheap and not pretty”*
**Advertised Vs Actual Product**8%
*“do not function as pictured”*
**Size-Overall**7%
*“its very narrow”*
**Thickness**4%
*“just not great for anything thick”*
**Time Taken**4%
*“time consuming”*
**Assembly/Installation**4%
*“The only challenge was assembling the flamingo and pineapple decorations, which was a bit more time-consuming than expected”*
**Durability**4%
*“if you were not careful opening them up they would broke easily”*
**Ease Of Cleaning**2%
*“These were dirty and disgusting and we could not use”*
### **Top return reasons **
**Value For Money**20%
**Quality-Overall**19%
**Size-Overall**18%
**Material Quality**8%
**Advertised Vs Actual Product**7%
**Strength**7%
**Functionality-Overall**6%
**Thin**4%
**Color**3%
**Smell**1%
## **Common questions**
- **Is umbrella straws profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +167.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the umbrella straws niche?**
- 15 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in umbrella straws?**
- Top complaints mined from reviews: Ease Of Use, Strength, Quality-Overall. The return rate is 1.9%.
- **When does demand for umbrella straws peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.0× the quietest.
- **What does it cost to enter the umbrella straws niche?**
- Listings span $5.67–$31.15; the average listing price is $10.16 (sweet spot $15–$100). The average incumbent carries 1,861 reviews — the moat a new listing must climb.
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