---
title: "Umary — $201K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/umary"
last_updated: "2026-08-10T04:01:37.902Z"
locale: en
meta:
description: "Niche score 48/100 · $201K/yr market · 129K searches/yr · $46.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $201K/yr market · 129K searches/yr · $46.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Umary — $201K/yr Amazon US Niche (2026) - Flapen"
---
# **umary**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 29Conversion 42Competition 10Returns 100Price range 90Avg price 94Brand share 5Review moat 65Quality gap 96
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$46.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.98–$100.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****912.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$201K**
$201K/yr · 129K searches
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, umary is a $201K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **umary market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **$234K–$281K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#227**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- SILKMYST52% - MOMARY NUTRITION22% - Keszciy13% - AMARY7% - JOINT MARY4% - Horbäach2%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +3.2% search growth over the last 90 days.
25K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/health-household/umary/trend)
## **Top umary search terms**
- **umary hyaluronic acid 60 caplets 850 mg**35K/yr+1.0%3.0% conv. - **umary**33K/yr-6.6%2.6% conv. - **umary hyaluronic acid 60 caplets 850 mg from mexico**5K/yr+123.1%1.5% conv. - **umary usa hyaluronic acid 850mg**3K/yr>1,000%1.3% conv. - **umary acido hialuronico 850 mg mexico**4K/yr+4.5%0.9% conv. - **umary acido hialuronico**5K/yr+4.9%1.3% conv. - **umary supplement**5K/yr+5.3%0.5% conv. - **u mary supplement for joints**3K/yr+32.2%1.6% conv. - **umovy hyaluronic acid 60 caplets 850 mg 2 pack**4K/yr+9.7%1.1% conv. - **umary hyaluronic acid supplements**4K/yr-1.3%1.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/umary/search-terms)
## **Top umary products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$40K30%$60K40%$80K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SILKMYST 850mg Hyaluronic Acid with Hydrolyzed Collagen Turmeric MSM Vitamin C 60 Tablets 2 Month Supply**SILKMYST**$38.07**3.7★98 rev](https://www.amazon.com/dp/B0FK4Y37DW) [2**MOMARY NUTRITION Hyaluronic Acid Supplement Natural Skin Hydration Advanced Joint Support and Mobility Booster Type II Hydrolyzed Collagen Turmeric Glucosamine Chondroitin 30Caplets**MOMARY NUTRITION**$20.19**3.8★171 rev](https://www.amazon.com/dp/B0DPG68GC9) [3**Hyaluronic Acid Supplements 850mg High Bioavailable Dietary Hyaluronic Acid - Advanced Joint Support with Hydrolyzed Collagen Turmeric Glu-cosamine MSM Vitamin C 30 TabletsPack of 3**Keszciy**$100.06**3.4★55 rev](https://www.amazon.com/dp/B0DP2SR9FR) [4**SILKMYST Hyaluronic Acid with Hydrolyzed Collagen MSM Turmeric Vitamin C 120 Tablets 4 Month Supply**SILKMYST**$68.05**3.7★98 rev](https://www.amazon.com/dp/B0FG7DMKMM) [5**AMARY 11/12/13.3 inches Laptop Sleeve Chromebook Case Ultrabook Case Notebook Sleeve PC Messenger Bag with Handle Accessory Pocket for Men Women (AMR13-08)**AMARY**$16.98**4.5★85 rev](https://www.amazon.com/dp/B09BNR4YDR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SILKMYST 850mg Hyaluronic Acid with Hydrolyzed Collagen Turmeric MSM Vitamin C 60 Tablets 2 Month Supply**SILKMYST**$38.07**98 rev12mo ago](https://www.amazon.com/dp/B0FK4Y37DW) [**SILKMYST Hyaluronic Acid with Hydrolyzed Collagen MSM Turmeric Vitamin C 120 Tablets 4 Month Supply**SILKMYST**$68.05**98 rev1y ago](https://www.amazon.com/dp/B0FG7DMKMM) [**SILKMYST Hyaluronic Acid with Hydrolyzed Collagen MSM Turmeric Vitamin C 180 Tablets 6 Month Supply**SILKMYST**$99.15**98 rev1y ago](https://www.amazon.com/dp/B0F82VKBK4) [**MOMARY NUTRITION Hyaluronic Acid Supplement Natural Skin Hydration Advanced Joint Support and Mobility Booster Type II Hydrolyzed Collagen Turmeric Glucosamine Chondroitin 30Caplets**MOMARY NUTRITION**$20.19**171 rev1y ago](https://www.amazon.com/dp/B0DPG68GC9) [**Hyaluronic Acid Supplements 850mg High Bioavailable Dietary Hyaluronic Acid - Advanced Joint Support with Hydrolyzed Collagen Turmeric Glu-cosamine MSM Vitamin C 30 TabletsPack of 3**Keszciy**$100.06**55 rev1y ago](https://www.amazon.com/dp/B0DP2SR9FR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AMARY 11/12/13.3 inches Laptop Sleeve Chromebook Case Ultrabook Case Notebook Sleeve PC Messenger Bag with Handle Accessory Pocket for Men Women (AMR13-08)**AMARY**$16.98**4.5★**▲ 298%**](https://www.amazon.com/dp/B09BNR4YDR) [**SILKMYST Hyaluronic Acid with Hydrolyzed Collagen MSM Turmeric Vitamin C 180 Tablets 6 Month Supply**SILKMYST**$99.15**3.7★**▲ 60%**](https://www.amazon.com/dp/B0F82VKBK4) [**SILKMYST 850mg Hyaluronic Acid with Hydrolyzed Collagen Turmeric MSM Vitamin C 60 Tablets 2 Month Supply**SILKMYST**$38.07**3.7★**— 0%**](https://www.amazon.com/dp/B0FK4Y37DW) [**MOMARY NUTRITION Hyaluronic Acid Supplement Natural Skin Hydration Advanced Joint Support and Mobility Booster Type II Hydrolyzed Collagen Turmeric Glucosamine Chondroitin 30Caplets**MOMARY NUTRITION**$20.19**3.8★**— 3%**](https://www.amazon.com/dp/B0DPG68GC9) [**Horbach Hyaluronic Acid with MSM | 1000 mg | 120 Capsules**Horbäach**$9.98**4.6★**▼ 11%**](https://www.amazon.com/dp/B08MV44YGD)
**~~View all trending →~~**
## **What buyers say about umary**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Joint Pain**34%
*“Great for joint pain”*
**Value For Money**11%
*“worth every penny”*
**Skin Health**8%
*“Clears skin”*
**Quality-Overall**7%
*“Great price and consistent quality”*
**Ease Of Chewing/Swallowing**6%
*“which I appreciate because Im not trying to swallow a small submarine”*
**Vitamin**5%
*“Great supplement”*
**Dosage**4%
*“I decided a good boost the the amount of mg one could take daily and purchased this”*
**Moist/Dry**4%
*“Really great for that post menopausal dryness”*
**Efficiency**3%
*“It works great”*
**Regulates Digestion**2%
*“Very useful, no side effects or digestive issues”*
### **What buyers complain about **
**Functionality-Overall**23%
*“Didn't work for me”*
**Dosage**15%
*“Huge type saying 1000mg with very teeny tiny type saying per serving The label should read 500mg”*
**Pain Relief-Overall**13%
*“Does not work on shoulder pain”*
**Ingredients-Overall**8%
*“Not the same ingredients”*
**Smell**8%
*“The pills stink”*
**Value For Money**8%
*“Waste of money”*
**Advertised Vs Actual Product**5%
*“Sleazy marketing”*
**Moist/Dry**5%
*“My eyes are so dry”*
**Size-Overall**5%
*“Large size capsule”*
**Certifications**3%
*“Clearly the quality of this product has gone downhill as it is not FDA approved”*
### **Top return reasons **
**Side Effects**50%
**Heart Health**50%
## **Common questions**
- **Is umary profitable to sell on Amazon United States?**
- The niche generates $201K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the umary niche?**
- 6 brands and 12 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in umary?**
- Top complaints mined from reviews: Functionality-Overall, Dosage, Pain Relief-Overall. The return rate is 0.0%.
- **When does demand for umary peak?**
- Demand peaks in Aug–Sep; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the umary niche?**
- Listings span $9.98–$100.06; the average listing price is $46.83 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.
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