---
title: "Ultrathon Insect Repellent 12 Hours — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ultrathon-insect-repellent-12-hours"
last_updated: "2026-08-09T20:32:49.804Z"
locale: en
meta:
description: "Niche score 45/100 · $20K/yr market · 34K searches/yr · $14.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $20K/yr market · 34K searches/yr · $14.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ultrathon Insect Repellent 12 Hours — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **ultrathon insect repellent 12 hours**
**Skip it**
A small market ($20K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 92Conversion 51Competition 27Returns 93Price range 65Avg price 67Brand share 15Review moat 21Quality gap 27
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+102.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$14.06**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.40–$31.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,324.64**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$20K**
$20K/yr · 34K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, ultrathon insect repellent 12 hours is a $20K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ultrathon insect repellent 12 hours market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$18K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**2%**
- Sawyer43% - Ben's19% - Repel17% - Proven11% - Boogie4% - SC Johnson4% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +102.3% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/health-household/ultrathon-insect-repellent-12-hours/trend)
## **Top ultrathon insect repellent 12 hours search terms**
- **3m ultrathon insect repellent lotion**8K/yr+121.3%2.6% conv. - **ultrathon insect repellent lotion**13K/yr+65.7%3.7% conv. - **ultrathon insect repellent**6K/yr+122.2%2.6% conv. - **ultrathon**4K/yr+111.8%1.5% conv. - **3m ultrathon insect repellent**2K/yr+251.3%1.5% conv. - **ultrathon insect repellent 12 hours**764/yr+36.4%2.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/ultrathon-insect-repellent-12-hours/search-terms)
## **Top ultrathon insect repellent 12 hours products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce**Sawyer**$10.48**4.6★24,580 rev](https://www.amazon.com/dp/B00VV5KRD8) [2**Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)**Ben's**$22.02**4.5★5,136 rev](https://www.amazon.com/dp/B0738NCJMH) [3**Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas**Repel**$7.43**4.6★16,223 rev](https://www.amazon.com/dp/B004H89KFC) [4**Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless**Proven**$15.62**4.6★2,134 rev](https://www.amazon.com/dp/B0CWPK5RPX) [5**Repel OZ Insect Block**Repel**$8.06**4.6★5,174 rev](https://www.amazon.com/dp/B000LGN3Z2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sawyer Products SP563 20% Picaridin Insect Repellent Lotion 3-Ounce**Sawyer**$9.82**24,580 rev5mo ago](https://www.amazon.com/dp/B0GMT57C9M) [**OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz**OFF!**$6.66**1,549 rev1y ago](https://www.amazon.com/dp/B0DD5C3FLD) [**Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless**Proven**$15.62**2,134 rev2y ago](https://www.amazon.com/dp/B0CWPK5RPX) [**Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free**Boogie**$11.49**2,690 rev3y ago](https://www.amazon.com/dp/B0BTR2DTWM) [**Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)**Ben's**$17.97**2,338 rev7y ago](https://www.amazon.com/dp/B07Z5LFSV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sawyer Products SP563 20% Picaridin Insect Repellent Lotion 3-Ounce**Sawyer**$9.82**4.6★**▲ 184%**](https://www.amazon.com/dp/B0GMT57C9M) [**Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce**Sawyer**$17.59**4.6★**▲ 31%**](https://www.amazon.com/dp/B001ANQVYU) [**Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)**Ben's**$22.02**4.5★**▲ 25%**](https://www.amazon.com/dp/B0738NCJMH) [**Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)**Ben's**$17.97**4.3★**▲ 23%**](https://www.amazon.com/dp/B07Z5LFSV5) [**Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce**Sawyer**$10.48**4.6★**— 2%**](https://www.amazon.com/dp/B00VV5KRD8)
**~~View all trending →~~**
## **What buyers say about ultrathon insect repellent 12 hours**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**35%
*“Best Insect Repellent”*
**Quality-Overall**11%
*“There are so many good products in this world”*
**Smell**8%
*“Love the smell”*
**Ease Of Use**6%
*“Its easy to apply”*
**Spray/Flow**5%
*“Best tick spray out there”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Value For Money**3%
*“Definitely worth the money”*
**Efficiency**3%
*“Was very effective”*
**Portability**3%
*“Perfect for travel”*
**Strength**2%
*“Strong -- and effective”*
### **What buyers complain about **
**Pest/Insect Control**20%
*“I was really disappointed with this insect repellent spray”*
**Leak-Proof**16%
*“Leaks everywhere”*
**Spray/Flow**9%
*“Leaks all over when you try to spray it”*
**Functionality-Overall**6%
*“Did not work”*
**Smell**5%
*“the smell isn't very pleasant”*
**Size-Overall**4%
*“Too small for me”*
**Ease Of Use**3%
*“Hard to use”*
**Quality-Overall**3%
*“not a good product at all”*
**Advertised Vs Actual Product**2%
*“Product Does Not Cover 5 Outfits As It Claims”*
**Oily/Greasy**2%
*“Oily”*
### **Top return reasons **
**Size-Overall**21%
**Leak-Proof**14%
**Value For Money**14%
**Advertised Vs Actual Product**12%
**Functionality-Overall**8%
**Pest/Insect Control**7%
**Spray/Flow**4%
**Smell**4%
**Defective Material/Parts**3%
**Strength**1%
## **Common questions**
- **Is ultrathon insect repellent 12 hours profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +102.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the ultrathon insect repellent 12 hours niche?**
- 7 brands and 50 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in ultrathon insect repellent 12 hours?**
- Top complaints mined from reviews: Pest/Insect Control, Leak-Proof, Spray/Flow. The return rate is 1.1%.
- **When does demand for ultrathon insect repellent 12 hours peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the ultrathon insect repellent 12 hours niche?**
- Listings span $6.40–$31.06; the average listing price is $14.06 (sweet spot $15–$100). The average incumbent carries 11,325 reviews — the moat a new listing must climb.
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