---
title: "Ultrabrite Toothpaste — $252K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ultrabrite-toothpaste"
last_updated: "2026-08-10T04:54:21.557Z"
locale: en
meta:
description: "Niche score 53/100 · $252K/yr market · 100K searches/yr. A concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $252K/yr market · 100K searches/yr. A concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ultrabrite Toothpaste — $252K/yr Amazon US Niche (2026) - Flapen"
---
# **ultrabrite toothpaste**
**Worth a look**
Shows low returns (0.2%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Market size 47Growth 64Conversion 97Competition 14Returns 99Price range 57Avg price 78Brand share 15Review moat 84Quality gap 18
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****314.9**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$16.31**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+42.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$5.64–$27.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$252K**
$252K/yr · 100K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, ultrabrite toothpaste is a $252K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ultrabrite toothpaste market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$245K–$326K**
- units × avg price
- **Conversion rate**
- **15.4%**
- **Avg BSR**
- **#957**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**491**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**3%**
- Ultrabrite48% - ULTRA BRIGHT22% - UltraBrite13% - Colgate7% - toovaloo4% - Ultra brite3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +42.2% search growth over the last 90 days.
4K3KSpike '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/ultrabrite-toothpaste/trend)
## **Top ultrabrite toothpaste search terms**
- **ultrabrite toothpaste**37K/yr+41.2%15.4% conv. - **ultra brite toothpaste**23K/yr+51.0%14.4% conv. - **ultra bright toothpaste**15K/yr+28.3%14.9% conv. - **ultrabrite toothpaste advanced whitening**7K/yr+43.1%19.3% conv. - **ultrabrite**5K/yr+72.7%9.2% conv. - **ultra brite advanced whitening toothpaste**3K/yr+53.4%18.9% conv. - **ultra brite**3K/yr+70.3%9.7% conv. - **ultra bright**3K/yr+25.0%3.6% conv. - **toothpaste ultrabrite**3K/yr+5.2%13.5% conv. - **ultra brite toothpaste original**3K/yr+9.9%15.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/ultrabrite-toothpaste/search-terms)
## **Top ultrabrite toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$50K30%$76K40%$101K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ultrabrite Clean Mint All in One Advanced Whitening Toothpaste 6 oz (6 Pack)**Ultrabrite**$15.95**4.6★238 rev](https://www.amazon.com/dp/B00FZNTF9O) [2**Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 2)**ULTRA BRIGHT**$7.58**4.7★207 rev](https://www.amazon.com/dp/B00IFZR564) [3**Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 8)**Ultrabrite**$19.75**4.7★125 rev](https://www.amazon.com/dp/B01IA95KUC) [4**Ultra Brite Bk Sda Size 6z Ultrabrite Baking Soda & Peroxide Whitening Toothpaste Pack of 2**UltraBrite**$7.03**4.7★304 rev](https://www.amazon.com/dp/B00HA6DQQW) [5**Ultra brite Baking Soda & Peroxide Whitening Toothpaste Cool Mint 6 oz (Pack of 8)**UltraBrite**$18.65**4.7★110 rev](https://www.amazon.com/dp/B01IAF0SFS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 8)**Ultrabrite**$19.75**125 rev10y ago](https://www.amazon.com/dp/B01IA95KUC) [**Ultra brite Baking Soda & Peroxide Whitening Toothpaste Cool Mint 6 oz (Pack of 8)**UltraBrite**$18.65**110 rev10y ago](https://www.amazon.com/dp/B01IAF0SFS) [**Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 7)**YOOZENA**$21.41**83 rev10y ago](https://www.amazon.com/dp/B01IA95JGC) [**Ultra brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 5)**Ultra brite**$18.13**599 rev11y ago](https://www.amazon.com/dp/B00IG0SXRI) [**Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 2)**ULTRA BRIGHT**$7.58**207 rev12y ago](https://www.amazon.com/dp/B00IFZR564)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ultrabrite Clean Mint All in One Advanced Whitening Toothpaste 6 oz (6 Pack)**Ultrabrite**$15.95**4.6★**▲ 61%**](https://www.amazon.com/dp/B00FZNTF9O) [**Ultra Brite Advanced Whitening Anticavity Fluoride Toothpaste Clean Mint Flavor 6 oz. (Pack of 12)**toovaloo**$27.19**4.8★**▲ 23%**](https://www.amazon.com/dp/B008L3761O) [**Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 2)**ULTRA BRIGHT**$7.58**4.7★**▲ 17%**](https://www.amazon.com/dp/B00IFZR564) [**Ultra brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 5)**Ultra brite**$18.13**4.7★**▲ 17%**](https://www.amazon.com/dp/B00IG0SXRI) [**Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 8)**Ultrabrite**$19.75**4.7★**— 7%**](https://www.amazon.com/dp/B01IA95KUC)
**~~View all trending →~~**
## **What buyers say about ultrabrite toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Inexpensive”*
**Advertised Vs Actual Product**22%
*“As advertised”*
**Quality-Overall**19%
*“Good quality”*
**Tooth Brightening**9%
*“really Whitens teeth”*
**Cleansing**5%
*“This product has all the needed chemicals recommended by Consumer Reports for effective cleaning”*
**Ease Of Use**4%
*“Convenient and Efficient”*
**Tooth Sensitivity**4%
*“Great for sensitive teeth”*
**Ease Of Cleaning**3%
*“It cleans good”*
**Smell**1%
*“it leaves my breath smelling minty fresh”*
**Breathability**1%
*“I go out with confidence knowing my breath is great”*
### **What buyers complain about **
**Value For Money**28%
*“Ultrabrite toothpaste is too expensive”*
**Ease Of Cleaning**11%
*“Doesn't leave your teeth feeling real clean”*
**Allergies**11%
*“I have a glycerin allergy”*
**Certifications**11%
*“Unqualified endorsement”*
**Advertised Vs Actual Product**11%
*“Picture doesn't represent the actual product”*
**Quality-Overall**11%
*“Awful quality”*
**Strength**6%
*“Now everything else is so weak”*
### **Top return reasons **
**Advertised Vs Actual Product**39%
**Smell**17%
**Size-Overall**13%
**Leak-Proof**8%
**Product Condition**8%
**Quality-Overall**6%
**Defective Material/Parts**4%
**Ingredients-Overall**4%
**Ethically/Sustainably Sourced**1%
## **Common questions**
- **Is ultrabrite toothpaste profitable to sell on Amazon United States?**
- The niche generates $252K/yr across 10 tracked products. 90-day search growth is +42.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the ultrabrite toothpaste niche?**
- 7 brands and 491 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in ultrabrite toothpaste?**
- Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Allergies. The return rate is 0.2%.
- **When does demand for ultrabrite toothpaste peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the ultrabrite toothpaste niche?**
- Listings span $5.64–$27.19; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)