---
title: "Type 2 Collagen Powder — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/type-2-collagen-powder"
last_updated: "2026-08-06T18:50:41.262Z"
locale: en
meta:
description: "Niche score 52/100 · $38K/yr market · 48K searches/yr · $30.37 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $38K/yr market · 48K searches/yr · $30.37 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Type 2 Collagen Powder — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **type 2 collagen powder**
**Worth a look**
Shows low returns (0.0%), but a small market ($38K/yr) keeps it on the watch list.
Market size 9Growth 22Conversion 32Competition 77Returns 100Price range 87Avg price 95Brand share 87Review moat 15Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.37**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$10.64–$55.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****22,628.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$38K**
$38K/yr · 48K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, type 2 collagen powder is a $38K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **type 2 collagen powder market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$46K–$61K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#157**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**125**
**Top-5 brand share**
**48%**
Top 20: 90%
**Top-5 click share**
**38%**
Top 20: 73%
**Open market**
**46%**
- NOW Foods19% - Vital Vitamins9% - Vital Proteins7% - VEV7% - Wholesome Wellness6% - Sports Research5%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -6.5% search growth over the last 90 days.
2K1KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/type-2-collagen-powder/trend)
## **Top type 2 collagen powder search terms**
- **type 2 collagen powder**16K/yr+4.9%1.9% conv. - **collagen type 1 2 3**13K/yr+4.5%3.6% conv. - **collagen 1 2 3**6K/yr-3.1%2.9% conv. - **collagen peptides type 2**7K/yr-12.3%6.0% conv. - **collagen type 2 powder**5K/yr-51.4%3.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/type-2-collagen-powder/search-terms)
## **Top type 2 collagen powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$5K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Now Foods Supplements Multi Collagen Protein Types I II & III Powder Bone Joint and Skin Health 16 oz (454 g)**NOW Foods**$27.13**4.4★566 rev](https://www.amazon.com/dp/B0B39K9YC1) [2**Vital Vitamins Multi Collagen Peptides Capsules for Women & Men - Type I II III V X Collagen Supplements - Grass-Fed Non-GMO - 150 Pills**Vital Vitamins**$22.63**4.6★52,486 rev](https://www.amazon.com/dp/B07WZVX3L1) [3**NOW Foods Supplements BioCell Collagen Hydrolyzed Type II Clinically Validated 120 Veg Capsules**NOW Foods**$23.24**4.6★2,475 rev](https://www.amazon.com/dp/B07HYXJ8Z7) [4**VEV Multi Collagen Peptides Powder NSF Certified 16 oz Hydrolyzed Collagen Types I II III V & X with Hyaluronic Acid Biotin & Vitamin C Unflavored 41 Servings**VEV**$18.90**4.6★3,741 rev](https://www.amazon.com/dp/B0D3T1SPT4) [5**Wholesome Wellness Premium Multi Collagen Peptides Protein Powder for Women and Men 5 Types of Hydrolyzed Collagen Grass-Fed Non-GMO & Unflavored Pure Protein for Youthful Skin & Joint Recovery**Wholesome Wellness**$29.73**4.5★21,421 rev](https://www.amazon.com/dp/B07L48J4HW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SIGNILIFE Multi Collagen Peptides for Women & Men Hydrolyzed Collagen Peptides-Type I II III V X - with Hyaluronic Acid Vitamin C Biotin Supports Skin Hair Nail Non-GMO 280 Softgels**SIGNILIFE**$23.77**814 rev1y ago](https://www.amazon.com/dp/B0F63BXGQQ) [**Blueprint Bryan Johnson Hydrolyzed Collagen Peptides Powder Type I II & III Collagen for Women & Men Unflavored Protein Supplement for Hair Skin Nails Joints & Cartilage 20g 30 Servings**Blueprint Bryan Johnson**$43.15**118 rev1y ago](https://www.amazon.com/dp/B0DV1PQDWH) [**VEV Multi Collagen Peptides Powder NSF Certified 16 oz Hydrolyzed Collagen Types I II III V & X with Hyaluronic Acid Biotin & Vitamin C Unflavored 41 Servings**VEV**$18.90**3,741 rev2y ago](https://www.amazon.com/dp/B0D3T1SPT4) [**Ancient Nutrition Collagen Peptides Powder Multi Collagen Protein Women & Men Vitamin C Probiotics Hydrolyzed Collagen Supports Skin Joints Gut Health Unflavored (40 Servings)**Ancient Nutrition**$37.99**44,608 rev2y ago](https://www.amazon.com/dp/B0CT6NMTP9) [**Now Foods Supplements Multi Collagen Protein Types I II & III Powder Bone Joint and Skin Health 16 oz (454 g)**NOW Foods**$27.13**566 rev4y ago](https://www.amazon.com/dp/B0B39K9YC1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alaya Multi Collagen Powder - Type I II III V X Hydrolyzed Collagen Peptides Protein Powder Supplement with MSM + GC (Unflavored) - NSF Certified - (40 Servings)**Alaya Naturals**$44.37**4.4★**▲ 121%**](https://www.amazon.com/dp/B07QC47CJC) [**SIGNILIFE Multi Collagen Peptides for Women & Men Hydrolyzed Collagen Peptides-Type I II III V X - with Hyaluronic Acid Vitamin C Biotin Supports Skin Hair Nail Non-GMO 280 Softgels**SIGNILIFE**$23.77**4.5★**▲ 114%**](https://www.amazon.com/dp/B0F63BXGQQ) [**NOW Foods Supplements UC-II Type II Collagen with Undenatured Type II Collagen 120 Veg Capsules**NOW Foods**$34.23**4.6★**▲ 109%**](https://www.amazon.com/dp/B014MHI0P8) [**Now Foods Supplements Multi Collagen Protein Types I II & III Powder Bone Joint and Skin Health 16 oz (454 g)**NOW Foods**$27.13**4.4★**▲ 77%**](https://www.amazon.com/dp/B0B39K9YC1) [**Vital Proteins Collagen Peptides Powder - Supports Hair Nail Skin Bone & Joint Health Unflavored Collagen Protein 9.33 OZ**Vital Proteins**$19.29**4.6★**▲ 60%**](https://www.amazon.com/dp/B09RQBHRCT)
**~~View all trending →~~**
## **What buyers say about type 2 collagen powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Great quality capsules”*
**Solubility**12%
*“Mixes easily”*
**Joint Pain**7%
*“Great for joint pain”*
**Taste-Overall**5%
*“No funny taste”*
**Value For Money**5%
*“Best value”*
**Nutritional Content**4%
*“Very Good Protein”*
**Calcium**4%
*“this collagen has worked quite well for me it has no taste or smell which makes you calcium take it”*
**Skin Health**3%
*“Great skin”*
**Hair Growth**3%
*“noticeable hair growth”*
**Ease Of Use**3%
*“EASY TO TAKE”*
### **What buyers complain about **
**Taste-Overall**23%
*“Tastes Gross”*
**Solubility**6%
*“Won't dissolve”*
**Flavor**5%
*“Bad flavor”*
**Value For Money**5%
*“Too expensive”*
**Smell**5%
*“Awful smell”*
**Ease Of Use**3%
*“Hard to use”*
**Dosage**2%
*“low dose”*
**Quality-Overall**2%
*“Clearly quality control is awful”*
**Functionality-Overall**2%
*“No results”*
**Side Effects**2%
*“Bad side effects”*
### **Top return reasons **
**Taste-Overall**14%
**Value For Money**12%
**Leak-Proof**12%
**Functionality-Overall**5%
**Size-Overall**5%
**Ingredients-Overall**5%
**Advertised Vs Actual Product**5%
**Smell**3%
**Solubility**3%
**Flavor**2%
## **Common questions**
- **Is type 2 collagen powder profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 54 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the type 2 collagen powder niche?**
- 34 brands and 125 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in type 2 collagen powder?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
- **When does demand for type 2 collagen powder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the type 2 collagen powder niche?**
- Listings span $10.64–$55.18; the average listing price is $30.37 (sweet spot $15–$100). The average incumbent carries 22,628 reviews — the moat a new listing must climb.
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