---
title: "Turmeric — $23.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/turmeric"
last_updated: "2026-08-06T19:30:09.323Z"
locale: en
meta:
description: "Niche score 68/100 · $23.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $23.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Turmeric — $23.9M/yr Amazon US Niche (2026) - Flapen"
---
# **turmeric**
**Worth a look**
Shows a $23.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 21Conversion 96Competition 77Returns 100Price range 78Avg price 88Brand share 75Review moat 19Quality gap 23
**Market size**
**Incredible****$23.9M**
$23.9M/yr · 9.0M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$20.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$2.58–$61.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****15,379.36**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, turmeric is a $23.9M/yr Amazon United States market (9.0M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **turmeric market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$20.1M–$20.1M**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**707**
**Top-5 brand share**
**60%**
Top 20: 93%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**36%**
- NatureWise26% - Qunol10% - BioSchwartz10% - Carlyle8% - Nature Made6% - Micro Ingredients4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.
225K175KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/turmeric/trend)
## **Top turmeric search terms**
- **turmeric**2.0M/yr+1.0%9.4% conv. - **turmeric curcumin supplement**2.1M/yr+6.0%12.1% conv. - **turmeric supplement**2.0M/yr-44.4%11.0% conv. - **curcumin**628K/yr-6.9%6.3% conv. - **tumeric**655K/yr-10.5%11.8% conv. - **turmeric with black pepper**225K/yr+99.8%8.8% conv. - **curcumin supplements**331K/yr-11.5%6.9% conv. - **curcuma**205K/yr-23.6%3.4% conv. - **turmeric curcumin**181K/yr-10.6%9.3% conv. - **curcumin with black pepper**150K/yr-0.8%6.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/turmeric/search-terms)
## **Top turmeric products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$717K6%$1.4M9%$2.2M12%$2.9M1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan 180 Count[60-Day Supply]](https://m.media-amazon.com/images/I/411R4B52c2L.jpg)**NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan 180 Count\[60-Day Supply\]**NatureWise**$19.63**4.6★59,579 rev](https://www.amazon.com/dp/B01BMDAVIY) [2![NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan Non-GMO 90 Count[30-Day Supply]](https://m.media-amazon.com/images/I/41USHKKWC3L.jpg)**NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan Non-GMO 90 Count\[30-Day Supply\]**NatureWise**$13.79**4.6★59,579 rev](https://www.amazon.com/dp/B01BMDAVB6) [3**Carlyle Turmeric Curcumin with Black Pepper | 180 Capsules**Carlyle**$9.97**4.7★7,258 rev](https://www.amazon.com/dp/B0B8F5F11T) [4**Qunol Turmeric Curcumin with Black Pepper & Ginger 2400mg Turmeric Extract with 95% Curcuminoids Extra Strength Supplement Enhanced Absorption Joint Support Supplement 105 Count**Qunol**$26.35**4.6★16,756 rev](https://www.amazon.com/dp/B09YGG58LZ) [5**Turmeric Curcumin with Black Pepper Extract 1500mg - High Absorption Ultra Potent Turmeric Supplement with 95% Curcuminoids and BioPerine - Non GMO Tumeric Capsules for Joint Support - 180 Capsules**BioSchwartz**$30.56**4.5★103,881 rev](https://www.amazon.com/dp/B09YMVH23F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Micro Ingredients Pure Turmeric Curcumin Supplement 1 000mg 95% Curcuminoids with Black Pepper & Ginger High Absorption for Joint & Antioxidant Support* Filler Free 120 Veggie Capsules**Micro Ingredients**$25.78**2,834 rev1y ago](https://www.amazon.com/dp/B0DS6LCFRH) [**Micro Ingredients Turmeric Curcumin Supplement with Black Pepper & Ginger 300 Softgels | Made with MCT Oil | 95% Curcuminoids | Non-GMO Gluten Free**Micro Ingredients**$26.70**1,514 rev1y ago](https://www.amazon.com/dp/B0DK66NCWL) [![NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan Non-GMO 360 Count[120-Day Supply]](https://m.media-amazon.com/images/I/41-+IaEuqAL.jpg)**NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan Non-GMO 360 Count\[120-Day Supply\]**NatureWise**$31.88**59,579 rev2y ago](https://www.amazon.com/dp/B0D4LP318M) [**Qunol Turmeric Curcumin Supplement 1000mg with Ultra High Absorption for Joint Support Extra Strength Capsules 150 Count**Qunol**$28.26**18,702 rev2y ago](https://www.amazon.com/dp/B0CWN94D2V) [**Carlyle Turmeric Curcumin Supplement | 180 Powder Capsules**Carlyle**$9.84**1,483 rev3y ago](https://www.amazon.com/dp/B0BNWDY2G7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carlyle Turmeric Curcumin Supplement | 180 Powder Capsules**Carlyle**$9.84**4.7★**▲ 113%**](https://www.amazon.com/dp/B0BNWDY2G7) [**Turmeric Curcumin with Black Pepper Extract 1500mg - High Absorption Ultra Potent Turmeric Supplement with 95% Curcuminoids and BioPerine - Non GMO Tumeric Capsules for Joint Support - 180 Capsules**BioSchwartz**$30.56**4.5★**▲ 73%**](https://www.amazon.com/dp/B09YMVH23F) [**Natures Bounty Turmeric with Black Pepper Extract Supports Antioxidant Health 1000mg 60 Capsules**Nature's Bounty**$9.82**4.7★**▲ 58%**](https://www.amazon.com/dp/B07DX7W7VP) [**Swanson Full Spectrum Turmeric Curcumin Joint Liver and Digestive Support Supplement for Active Adults - Non-GMO Gluten-Free (240 Vegan Capsules)**Swanson**$13.83**4.7★**▲ 33%**](https://www.amazon.com/dp/B0017OFR5Q) [**THORNE - Curcumin Phytosome 1000 mg (Meriva) - Clinically Studied High Absorption - Supports Healthy Inflammatory Response in Joints Muscles GI Tract Liver Brain & Nerves* - 60 Servings**THORNE**$61.79**4.7★**▲ 26%**](https://www.amazon.com/dp/B01D8V075U)
**~~View all trending →~~**
## **What buyers say about turmeric**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“High quality, great value, and easy to take”*
**Inflammation**9%
*“Reduced inflammation”*
**Joint Pain**9%
*“Greatly improved joint pain”*
**Value For Money**9%
*“Very affordable”*
**Advertised Vs Actual Product**6%
*“As Advertised”*
**Vitamin**5%
*“Best vitamins”*
**Efficiency**4%
*“Works ok”*
**Ease Of Chewing/Swallowing**3%
*“swallow fast”*
**Ingredients-Overall**3%
*“Pure Ingredients”*
**Taste-Overall**3%
*“has a consistent taste”*
### **What buyers complain about **
**Functionality-Overall**7%
*“Didn't work”*
**Dosage**6%
*“be careful with dosing”*
**Size-Overall**5%
*“They are HUGE”*
**Pain Relief-Overall**4%
*“Had a slight back pain”*
**Stain Resistance**4%
*“stain your skin”*
**Value For Money**4%
*“A bit pricey”*
**Inflammation**4%
*“Doesn't work for inflammation”*
**Side Effects**4%
*“Bad side effects”*
**Color**4%
*“I not only noticed a starkly lighter color”*
**Acid Regulator/Stomach Ache Relief**3%
*“Hard on stomach”*
### **Top return reasons **
**Functionality-Overall**17%
**Dosage**14%
**Value For Money**11%
**Ingredients-Overall**9%
**Acid Regulator/Stomach Ache Relief**6%
**Size-Overall**6%
**Advertised Vs Actual Product**6%
**Soft Feel**3%
**Taste-Overall**3%
**Certifications**3%
## **Common questions**
- **Is turmeric profitable to sell on Amazon United States?**
- The niche generates $23.9M/yr across 47 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the turmeric niche?**
- 30 brands and 707 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in turmeric?**
- Top complaints mined from reviews: Functionality-Overall, Dosage, Size-Overall. The return rate is 0.0%.
- **When does demand for turmeric peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the turmeric niche?**
- Listings span $2.58–$61.79; the average listing price is $20.09 (sweet spot $15–$100). The average incumbent carries 15,379 reviews — the moat a new listing must climb.
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