---
title: "Tums Heartburn and Sleep Support — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tums-heartburn-and-sleep-support"
last_updated: "2026-08-10T12:26:10.446Z"
locale: en
meta:
description: "Niche score 34/100 · $92K/yr market · 61K searches/yr · $11.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $92K/yr market · 61K searches/yr · $11.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tums Heartburn and Sleep Support — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **tums heartburn and sleep support**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 10Conversion 96Competition 5Returns 100Price range 45Avg price 47Brand share 0Review moat 38Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.62**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$9.16–$19.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,691**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$92K**
$92K/yr · 61K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-29.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tums heartburn and sleep support is a $92K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tums heartburn and sleep support market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$116K–$145K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- ALKA-SELTZER PLUS49% - TUMS46% - Pepcid3% - Amazon Basic Care3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.8% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/tums-heartburn-and-sleep-support/trend)
## **Top tums heartburn and sleep support search terms**
- **alka seltzer nighttime**5K/yr+17.1%18.8% conv. - **tums sleep support**4K/yr+11.2%24.7% conv. - **alka seltzer plus cold night**4K/yr+37.9%0.8% conv. - **tums with melatonin**4K/yr+11.7%22.8% conv. - **alka seltzer plus cold and flu nighttime**8K/yr-56.5%14.8% conv. - **alka seltzer pm gummies**8K/yr-32.5%3.7% conv. - **alka seltzer pm**7K/yr-36.6%8.2% conv. - **alka seltzer night**3K/yr-37.9%16.9% conv. - **alka seltzer night time**6K/yr-69.7%17.9% conv. - **alka seltzer plus cold and flu night**2K/yr-49.2%17.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/tums-heartburn-and-sleep-support/search-terms)
## **Top tums heartburn and sleep support products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$14K30%$28K45%$41K60%$55K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count**TUMS**$12.42**4.8★805 rev](https://www.amazon.com/dp/B0BTM8HRZ4) [2**Alka-Seltzer Plus Severe Cold PowerFast Fizz Effervescent Tablets Nighttime Cold Symptom Relief 24 Count**ALKA-SELTZER PLUS**$9.25**4.8★1,649 rev](https://www.amazon.com/dp/B0C79PD1CF) [3**ALKA-SELTZER Plus Severe Cold & Flu Medicine - PowerFast Fizz Tablets for Adults and Children 12+ - 48ct**ALKA-SELTZER PLUS**$19.75**4.8★2,194 rev](https://www.amazon.com/dp/B0B9HWYQD9) [4**Pepcid Soothing Gummies Heartburn Relief + Sleep Support Gummies Help Occasional Heartburn Upset Stomach Acid Indigestion + Sleeplessness Calcium & Melatonin Strawberry 32 ct**Pepcid**$9.40**4.2★402 rev](https://www.amazon.com/dp/B0DTKQ8RX6) [5**Alka-Seltzer Plus Severe Cold Medicine Day and Night PowerFast Fizz Day + Night Effervescent Tablets 24 Count**ALKA-SELTZER PLUS**$9.41**4.8★2,194 rev](https://www.amazon.com/dp/B0C79R7MPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pepcid Soothing Gummies Heartburn Relief + Sleep Support Gummies Help Occasional Heartburn Upset Stomach Acid Indigestion + Sleeplessness Calcium & Melatonin Strawberry 32 ct**Pepcid**$9.40**402 rev1y ago](https://www.amazon.com/dp/B0DTKQ8RX6) [**Alka-Seltzer Plus Severe Cold PowerFast Fizz Effervescent Tablets Nighttime Cold Symptom Relief 24 Count**ALKA-SELTZER PLUS**$9.25**1,649 rev3y ago](https://www.amazon.com/dp/B0C79PD1CF) [**Alka-Seltzer Plus Severe Cold Medicine Day and Night PowerFast Fizz Day + Night Effervescent Tablets 24 Count**ALKA-SELTZER PLUS**$9.41**2,194 rev3y ago](https://www.amazon.com/dp/B0C79R7MPY) [**TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count**TUMS**$12.42**805 rev3y ago](https://www.amazon.com/dp/B0BTM8HRZ4) [**ALKA-SELTZER Plus Severe Cold & Flu Medicine - PowerFast Fizz Tablets for Adults and Children 12+ - 48ct**ALKA-SELTZER PLUS**$19.75**2,194 rev3y ago](https://www.amazon.com/dp/B0B9HWYQD9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count**TUMS**$12.42**4.8★**▲ 27%**](https://www.amazon.com/dp/B0BTM8HRZ4) [**ALKA-SELTZER Plus Severe Cold & Flu Medicine - PowerFast Fizz Tablets for Adults and Children 12+ - 48ct**ALKA-SELTZER PLUS**$19.75**4.8★**▲ 17%**](https://www.amazon.com/dp/B0B9HWYQD9) [**Alka-Seltzer Cold Cold & Allergy Max Strength Fast Gels Allergy Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief 24 Count (Packing May Vary)**ALKA-SELTZER PLUS**$9.16**4.7★**— 4%**](https://www.amazon.com/dp/B07VTJDPJQ) [**Alka-Seltzer Plus Severe Cold PowerFast Fizz Effervescent Tablets Nighttime Cold Symptom Relief 24 Count**ALKA-SELTZER PLUS**$9.25**4.8★**▼ 14%**](https://www.amazon.com/dp/B0C79PD1CF) [**Pepcid Soothing Gummies Heartburn Relief + Sleep Support Gummies Help Occasional Heartburn Upset Stomach Acid Indigestion + Sleeplessness Calcium & Melatonin Strawberry 32 ct**Pepcid**$9.40**4.2★**▼ 22%**](https://www.amazon.com/dp/B0DTKQ8RX6)
**~~View all trending →~~**
## **What buyers say about tums heartburn and sleep support**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cold Relief**20%
*“This really works for the flu i would recommend this”*
**Efficiency**14%
*“Works very well”*
**Sleep Quality**12%
*“Sleep well”*
**Quality-Overall**7%
*“Good quality”*
**Taste-Overall**6%
*“Tastes like candy”*
**Value For Money**6%
*“Good deal”*
**Advertised Vs Actual Product**4%
*“As described”*
**Heart Health**4%
*“No more heartburn”*
**Regulates Digestion**3%
*“I love these for my son they work on his acid reflux and heartburn and acid in the stomach it depends on the person how they feel about texture”*
**Strength**3%
*“Solid product”*
### **What buyers complain about **
**Taste-Overall**13%
*“The taste is very blah”*
**Sleep Quality**10%
*“Trouble Sleeping”*
**Allergies**8%
*“Allergies”*
**Ease Of Chewing/Swallowing**7%
*“Tastes so bad that I couldn't swallow it”*
**Functionality-Overall**6%
*“Does not work”*
**Flavor**4%
*“bad Flavor”*
**Size-Overall**4%
*“HUGE capsules”*
**Ingredients-Overall**4%
*“Beware-Does not contain guaifenesin”*
**Value For Money**4%
*“It is honestly too pricey”*
**Texture/Consistency-Overall**3%
*“avoid these because the texture is awful”*
## **Common questions**
- **Is tums heartburn and sleep support profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 7 tracked products. 90-day search growth is -29.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the tums heartburn and sleep support niche?**
- 4 brands and 28 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tums heartburn and sleep support?**
- Top complaints mined from reviews: Taste-Overall, Sleep Quality, Allergies. The return rate is 0.0%.
- **When does demand for tums heartburn and sleep support peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the tums heartburn and sleep support niche?**
- Listings span $9.16–$19.75; the average listing price is $11.62 (sweet spot $15–$100). The average incumbent carries 2,691 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)