---
title: "Tulsi — $174K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tulsi"
last_updated: "2026-08-06T17:49:30.391Z"
locale: en
meta:
description: "Niche score 54/100 · $174K/yr market · 148K searches/yr · $17.51 avg price. Soft demand (-23.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $174K/yr market · 148K searches/yr · $17.51 avg price. Soft demand (-23.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tulsi — $174K/yr Amazon US Niche (2026) - Flapen"
---
# **tulsi**
**Worth a look**
Shows low returns (0.0%), but soft demand (-23.2% this quarter) keeps it on the watch list.
Market size 36Growth 13Conversion 73Competition 56Returns 100Price range 79Avg price 81Brand share 65Review moat 68Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.51–$52.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****798.66**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$174K**
$174K/yr · 148K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tulsi is a $174K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tulsi market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$175K–$219K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#990**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**577**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**29%**
- ORGANIC INDIA25% - Spice Profile20% - Worldwide Botanicals9% - YOGI’S GIFT – Celebrating health6% - Global Healing Center6% - Carlyle5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.
18K13KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/tulsi/trend)
## **Top tulsi search terms**
- **tulsi**69K/yr-18.1%4.8% conv. - **tulsi holy basil**39K/yr-34.3%6.7% conv. - **holy basil leaf**16K/yr-34.2%7.0% conv. - **holy basil leaves**6K/yr-28.2%6.3% conv. - **organic tulsi**4K/yr-5.9%8.1% conv. - **tulasi**4K/yr+38.8%0.5% conv. - **holy basil herb**3K/yr-1.0%8.0% conv. - **holy basil tulsi**3K/yr-20.5%5.9% conv. - **organic tulsi holy basil**3K/yr-51.5%9.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/tulsi/search-terms)
## **Top tulsi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$17K15%$26K20%$35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested**Spice Profile**$6.98**4.8★171 rev](https://www.amazon.com/dp/B0F7FK3ZY1) [2**ORGANIC INDIA Tulsi Holy Basil Capsules - Holy Basil Extract Herbal Supplement Immune Support Stress Relief Vegan Gluten-Free Kosher Organic Non-GMO - 180 Capsules**ORGANIC INDIA**$33.42**4.5★3,038 rev](https://www.amazon.com/dp/B019ET2CQM) [3**Organic India Tulsi Original Loose Leaf Herbal Tea - Immune Support Vegan Gluten-Free Kosher USDA Certified Organic Non-GMO Caffeine-Free Healthy Stress-Relief & Uplift Mood - 1 lb Bag**ORGANIC INDIA**$23.27**4.7★2,101 rev](https://www.amazon.com/dp/B00GDIJEPA) [4**Worldwide Botanicals Organic Holy Basil Tea 8oz - Tulsi Rama - Loose Leaf Premium Herbal Tea 100% Pure Tulsi Holy Basil Fair Trade Adaptogenic Kosher**Worldwide Botanicals**$13.47**4.6★339 rev](https://www.amazon.com/dp/B07SQ9MLHQ) [5**Global Healing Center - Organic Tulsi (Holy Basil Leaf Extract) Vegan Liquid Supplement Drops (Organic Basil) - Bioavailable Herb for Normal Stress Response Natural Energy & Immune Support**Global Healing Center**$23.63**4.6★921 rev](https://www.amazon.com/dp/B07RSSWNFZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Holy Basil 4 oz (113g) USDA Certified Organic Tulsi Leaves Dried Holy Basil Herb Tea Loose Leaf Cut and Sifted**Elanen Naturals**$14.92**0 rev7mo ago](https://www.amazon.com/dp/B0G86NTYS4) [**Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested**Spice Profile**$6.98**171 rev1y ago](https://www.amazon.com/dp/B0F7FK3ZY1) [**Thairaya Premium Dried Holy Basil leaves Kaprao Thai hearbs Natural 20 Grams (0.71 OZ.) Product of Thailand thai herbs holi basil fresh basil leaves dried Pack of 1**thairaya**$7.40**38 rev1y ago](https://www.amazon.com/dp/B0DQ7WN1YM) [**ORGANIC SPREE Tulsi 120 Tablets USDA Organic Holy Basil Supports Stress Relief & Adaptogenic Balance* | Dietary Supplement 120tab**ORGANIC SPREE**$15.23**54 rev1y ago](https://www.amazon.com/dp/B0DBM4YDCZ) [**Basic Ayurveda Holy Basil (Tulsi) Leaves | 1.06 Oz (30g) | Pure Dried Tulsi Leaves | Natural Ayurvedic Herb for Herbal Tea Detox & Daily Wellness | Non-GMO Gluten-Free & Vegan**BASIC AYURVEDA**$6.40**46 rev1y ago](https://www.amazon.com/dp/B0DDX5JPCG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Holy Basil 4 oz (113g) USDA Certified Organic Tulsi Leaves Dried Holy Basil Herb Tea Loose Leaf Cut and Sifted**Elanen Naturals**$14.92**0.0★**▲ 522%**](https://www.amazon.com/dp/B0G86NTYS4) [**ORGANIC SPREE Tulsi 120 Tablets USDA Organic Holy Basil Supports Stress Relief & Adaptogenic Balance* | Dietary Supplement 120tab**ORGANIC SPREE**$15.23**4.4★**▲ 104%**](https://www.amazon.com/dp/B0DBM4YDCZ) [**Basic Ayurveda Holy Basil (Tulsi) Leaves | 1.06 Oz (30g) | Pure Dried Tulsi Leaves | Natural Ayurvedic Herb for Herbal Tea Detox & Daily Wellness | Non-GMO Gluten-Free & Vegan**BASIC AYURVEDA**$6.40**4.4★**▲ 74%**](https://www.amazon.com/dp/B0DDX5JPCG) [**Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested**Spice Profile**$6.98**4.8★**▲ 71%**](https://www.amazon.com/dp/B0F7FK3ZY1) [**Dried Tulsi | Holy Basil Leaf Tea 4 oz | Relaxing and Calming Tea | 100% Natural | by Yogis Gift**YOGI’S GIFT – Celebrating health**$10.03**4.5★**▲ 60%**](https://www.amazon.com/dp/B0CT3FZPS7)
**~~View all trending →~~**
## **What buyers say about tulsi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Delicious tea”*
**Quality-Overall**17%
*“Quality freshness and taste are on point”*
**Flavor**7%
*“Amazing flavor”*
**Value For Money**7%
*“Good price”*
**Freshness**5%
*“Fresh and smooth”*
**Smell**5%
*“Smells great”*
**Ingredients-Overall**3%
*“Clean ingredients and makes me feel great”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
**Soothing Effect**2%
*“helps me feel calm”*
**Sweetness**2%
*“Sweet and fragrant”*
### **What buyers complain about **
**Smell**15%
*“Slightly musty smell too”*
**Taste-Overall**12%
*“It has a funny taste”*
**Flavor**9%
*“No flavor”*
**Quality-Overall**6%
*“There needs to be some quality control”*
**Value For Money**4%
*“Not worth it”*
**Functionality-Overall**4%
*“Doesn't work”*
**Stale/Rotten/Spoiled**3%
*“dusty certainly not fresh”*
**Stress/Anxiety**3%
*“It does not work for anyone who has anxiety issues despite it being geared towards people with it”*
**Cooking Instructions**3%
*“You still need to steep”*
**Color**3%
*“Pills are a completely different color than the last bottle”*
### **Top return reasons **
**Size-Overall**33%
**Taste-Overall**25%
**Smell**8%
**Advertised Vs Actual Product**8%
**Functionality-Overall**8%
**Ingredients-Overall**4%
**Ease Of Use**4%
**Strength**4%
**Value For Money**4%
**Bitter**2%
## **Common questions**
- **Is tulsi profitable to sell on Amazon United States?**
- The niche generates $174K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the tulsi niche?**
- 20 brands and 577 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in tulsi?**
- Top complaints mined from reviews: Smell, Taste-Overall, Flavor. The return rate is 0.0%.
- **When does demand for tulsi peak?**
- Demand peaks in Jun; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the tulsi niche?**
- Listings span $5.51–$52.53; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.
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