---
title: "Tulsi Holy Basil — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tulsi-holy-basil"
last_updated: "2026-08-05T21:20:47.137Z"
locale: en
meta:
description: "Niche score 55/100 · $80K/yr market · 49K searches/yr · $19.60 avg price. Soft demand (-28.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $80K/yr market · 49K searches/yr · $19.60 avg price. Soft demand (-28.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tulsi Holy Basil — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **tulsi holy basil**
**Worth a look**
Shows low returns (0.0%), but soft demand (-28.3% this quarter) keeps it on the watch list.
Market size 20Growth 11Conversion 80Competition 68Returns 100Price range 81Avg price 87Brand share 77Review moat 67Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.97–$52.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****825.1**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$80K**
$80K/yr · 49K searches
**Growth**
**Bad****-28.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tulsi holy basil is a $80K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tulsi holy basil market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$78K–$98K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#724**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**332**
**Top-5 brand share**
**58%**
Top 20: 97%
**Top-5 click share**
**44%**
Top 20: 89%
**Open market**
**36%**
- ORGANIC INDIA29% - Spice Profile10% - MARYRUTH'S7% - Carlyle6% - Zazzee6% - Global Healing Center6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.3% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/tulsi-holy-basil/trend)
## **Top tulsi holy basil search terms**
- **tulsi holy basil**39K/yr-34.3%7.3% conv. - **organic holy basil**7K/yr-3.6%8.4% conv. - **holy basil organic**3K/yr-10.6%9.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/tulsi-holy-basil/search-terms)
## **Top tulsi holy basil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ORGANIC INDIA Tulsi Holy Basil Capsules - Holy Basil Extract Herbal Supplement Immune Support Stress Relief Vegan Gluten-Free Kosher Organic Non-GMO - 180 Capsules**ORGANIC INDIA**$33.42**4.5★3,038 rev](https://www.amazon.com/dp/B019ET2CQM) [2**Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested**Spice Profile**$6.98**4.8★171 rev](https://www.amazon.com/dp/B0F7FK3ZY1) [3**MARYRUTHS Organic Holy Basil Leaf Liquid Drops | 590mg Tulsi Holy Basil Herbal | Antioxidant | Digestive & Cognitive Function | Vegan | CLP Certified | USDA Organic | Non-GMO | Sugar Free | 1 oz**MARYRUTH'S**$18.64**4.6★1,318 rev](https://www.amazon.com/dp/B084Q2B14Z) [4**Carlyle Holy Basil Capsules | 200 Count | Tulsi Holy Basil Leaf Extract**Carlyle**$10.03**4.6★1,794 rev](https://www.amazon.com/dp/B08SRC7L2K) [5**Zazzee USDA Organic Holy Basil 10:1 Extract 120 Vegan Capsules 4 Month Supply Tulsi Extract Ursolic Acid Ocimum Tenuiflorum Antioxidant & Stress Support All-Natural Non-GMO Made in the USA**Zazzee**$24.39**4.5★531 rev](https://www.amazon.com/dp/B09GNPGCNN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PURE CO USDA Organic Holy Basil Supplement High Potency Organic Holy Basil 500mg 25:1 Extract 1 Capsule Per Serving High Strength Tulsi Extract 60 Vegan Capsules Non-GMO & Made in USA**PURE CO**$17.52**32 rev4mo ago](https://www.amazon.com/dp/B0GTQKYZMR) [**Organic Holy Basil 4 oz (113g) USDA Certified Organic Tulsi Leaves Dried Holy Basil Herb Tea Loose Leaf Cut and Sifted**Elanen Naturals**$14.92**0 rev7mo ago](https://www.amazon.com/dp/B0G86NTYS4) [**Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested**Spice Profile**$6.98**171 rev1y ago](https://www.amazon.com/dp/B0F7FK3ZY1) [**PRISTINES Holy Basil Capsules - 500 mg Gluten Free Immunity & Relaxation Support Adaptogen Supplement - 60 Day Supply - Tulsi Holy Basil Leaf Extract Capsules - Vegan - Non-GMO**PRISTINE'S**$15.14**55 rev1y ago](https://www.amazon.com/dp/B0DBRNP3CV) [**FullChea - Holy Basil Tea Bags 40 Count Dried Holy Basil Leaves**FullChea**$9.60**404 rev2y ago](https://www.amazon.com/dp/B0CX1GS7ND)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Holy Basil 4 oz (113g) USDA Certified Organic Tulsi Leaves Dried Holy Basil Herb Tea Loose Leaf Cut and Sifted**Elanen Naturals**$14.92**0.0★**▲ 552%**](https://www.amazon.com/dp/B0G86NTYS4) [**PURE CO USDA Organic Holy Basil Supplement High Potency Organic Holy Basil 500mg 25:1 Extract 1 Capsule Per Serving High Strength Tulsi Extract 60 Vegan Capsules Non-GMO & Made in USA**PURE CO**$17.52**4.8★**▲ 546%**](https://www.amazon.com/dp/B0GTQKYZMR) [**PRISTINES Holy Basil Capsules - 500 mg Gluten Free Immunity & Relaxation Support Adaptogen Supplement - 60 Day Supply - Tulsi Holy Basil Leaf Extract Capsules - Vegan - Non-GMO**PRISTINE'S**$15.14**4.6★**▲ 129%**](https://www.amazon.com/dp/B0DBRNP3CV) [**ORGANIC INDIA Tulsi Herbal Supplement - Holy Basil Immune Support Adaptogen Supports Healthy Stress Response Vegan Gluten-Free Kosher USDA Certified Organic Non-GMO - 90 Capsules**ORGANIC INDIA**$22.70**4.5★**▲ 85%**](https://www.amazon.com/dp/B003PGFSW6) [**Himalaya Holy Basil Capsules-720mg Holy Basil Supplement Support for Stress Relief Reduce Cortisol Relaxation Energy Support and Occasional Sleeplessness -Vegan Non-GMO Gluten Free 60 Capsules**Himalaya**$21.07**4.6★**▲ 74%**](https://www.amazon.com/dp/B00D3ZD86W)
**~~View all trending →~~**
## **What buyers say about tulsi holy basil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“Great tasting”*
**Quality-Overall**14%
*“Quality freshness and taste are on point”*
**Flavor**7%
*“Amazing flavor”*
**Value For Money**5%
*“Worth it”*
**Ingredients-Overall**4%
*“Quality ingredient”*
**Freshness**4%
*“The capsules arrive fresh”*
**Smell**3%
*“Smells amazing”*
**Soothing Effect**3%
*“Very soothing and calming and effective”*
**Vegan/Organic**3%
*“Love that it has natural ingredients”*
**Stress/Anxiety**3%
*“such as lowering stress”*
### **What buyers complain about **
**Taste-Overall**12%
*“It has a funny taste”*
**Smell**12%
*“Toxic plastic smell”*
**Flavor**4%
*“No flavor”*
**Stress/Anxiety**4%
*“Sent me into a depression”*
**Functionality-Overall**3%
*“Doesn't work”*
**Dilute/Watery**3%
*“This product consistently became more watered down each time it was sent to me”*
**Quality-Overall**3%
*“its harder to compare quality between products”*
**Side Effects**3%
*“No noticeable effect”*
**Value For Money**2%
*“Not worth it”*
**Instructions/User Manual/Troubleshooting**2%
*“Usage instructions covered up”*
### **Top return reasons **
**Taste-Overall**29%
**Size-Overall**24%
**Functionality-Overall**10%
**Advertised Vs Actual Product**10%
**Smell**10%
**Strength**5%
**Ease Of Use**5%
**Ingredients-Overall**5%
**Value For Money**5%
**Color**2%
## **Common questions**
- **Is tulsi holy basil profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the tulsi holy basil niche?**
- 23 brands and 332 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in tulsi holy basil?**
- Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.0%.
- **When does demand for tulsi holy basil peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the tulsi holy basil niche?**
- Listings span $6.97–$52.53; the average listing price is $19.60 (sweet spot $15–$100). The average incumbent carries 825 reviews — the moat a new listing must climb.
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