---
title: "Trubar Protein Bars — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/trubar-protein-bars"
last_updated: "2026-08-10T14:27:21.509Z"
locale: en
meta:
description: "Niche score 62/100 · $2.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $2.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Trubar Protein Bars — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **trubar protein bars**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 24Conversion 81Competition 54Returns 100Price range 64Avg price 94Brand share 0Review moat 90Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 1.2M searches
**Avg price**
**Great****$22.61**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****207.24**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$2.24–$37.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, trubar protein bars is a $2.3M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 62/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **trubar protein bars market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.3M–$2.8M**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#354**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **57%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**589**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 99%
**Open market**
**0%**
- TRUBAR84% - TRUWOMEN13% - Alani Nu3%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -2.8% search growth over the last 90 days.
30K20KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/trubar-protein-bars/trend)
## **Top trubar protein bars search terms**
- **trubar**453K/yr+1.9%8.9% conv. - **trubar protein bars**292K/yr-15.0%6.9% conv. - **tru bars protein bars**91K/yr-4.0%8.2% conv. - **tru bar**78K/yr+6.0%9.4% conv. - **alani protein bar**55K/yr+4.1%2.4% conv. - **tru bars**35K/yr+17.0%8.2% conv. - **trubar protein bars variety pack**31K/yr-8.5%7.6% conv. - **true bars protein bars**18K/yr+1.8%5.4% conv. - **trubars**16K/yr+22.5%6.6% conv. - **true bar**16K/yr-1.4%5.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/trubar-protein-bars/search-terms)
## **Top trubar protein bars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$228K20%$456K30%$684K40%$912K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TRUBAR Vegan Protein Bar Variety Pack Assorted Flavors Peanut Butter Macchiato Cookie Dough Gluten Free Vegan Protein Snacks 12G Plant-Based Protein High Fiber Healthy Protein Bars 12 CT**TRUBAR**$30.05**4.6★319 rev](https://www.amazon.com/dp/B0F493NXS7) [2**TRUBAR Vegan Protein Bars 12 Count Founder Favorites Variety Pack (2 Each OOCD DAD SFPB PBJ SSGC & CoCo) Gluten Free Plant Based Dairy Free High Fiber Healthy On-the-Go Snack Bars**TRUBAR**$37.74**4.3★65 rev](https://www.amazon.com/dp/B0FVHBKW6N) [3**TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct**TRUBAR**$29.60**4.8★134 rev](https://www.amazon.com/dp/B0FKZQ44KN) [4**TRUBAR Vegan Protein Bar Oh Oh Cookie Dough Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 13G Fiber Healthy on the Go Snack Bars 12 CT**TRUBAR**$25.19**4.3★806 rev](https://www.amazon.com/dp/B078WDTY8N) [5**TRUBAR Vegan Protein Bar Cocoa For Coconuts and Cookies and Creamy 16 ct**TRUBAR**$29.38**4.7★76 rev](https://www.amazon.com/dp/B0FH7HZLPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TRUBAR Vegan Protein Bar Shake it Bake it Birthday Cake it Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb Snack Bars 12ct**TRUBAR**$29.56**48 rev7mo ago](https://www.amazon.com/dp/B0G4XFHCYN) [**TRUBAR Vegan Protein Bar Sweet & Dreamy Cookies and Creamy Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb Snack Bars 12ct**TRUBAR**$29.57**64 rev7mo ago](https://www.amazon.com/dp/B0G4XH35KW) [**TRUBAR Vegan Protein Bars 12 Count Founder Favorites Variety Pack (2 Each OOCD DAD SFPB PBJ SSGC & CoCo) Gluten Free Plant Based Dairy Free High Fiber Healthy On-the-Go Snack Bars**TRUBAR**$37.74**65 rev9mo ago](https://www.amazon.com/dp/B0FVHBKW6N) [**TRUBAR Vegan Protein Bars Chocolate Covered Cravings Variety Pack Peanut Butter Cookies & Cream & Cookie Dough Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count**TRUBAR**$29.56**115 rev9mo ago](https://www.amazon.com/dp/B0FVGM8ZWL) [**TRUBAR Kids Protein Bars Snack Pack Variety Box Plant Based Protein Gluten Free School-Friendly Snacks for Lunchboxes Tree Nut and Peanut Free Low Sugar Healthy On the Go Snack Bars 15 Count**TRUBAR**$29.59**77 rev9mo ago](https://www.amazon.com/dp/B0FVGMM5YY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TRUBAR Vegan Protein Bars 12 Count Founder Favorites Variety Pack (2 Each OOCD DAD SFPB PBJ SSGC & CoCo) Gluten Free Plant Based Dairy Free High Fiber Healthy On-the-Go Snack Bars**TRUBAR**$37.74**4.3★**▲ 184%**](https://www.amazon.com/dp/B0FVHBKW6N) [**TRUBAR Vegan Protein Bar Shake it Bake it Birthday Cake it Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb Snack Bars 12ct**TRUBAR**$29.56**4.3★**▲ 166%**](https://www.amazon.com/dp/B0G4XFHCYN) [**TRUBAR Vegan Protein Bars Chocolate Covered Cravings Variety Pack Peanut Butter Cookies & Cream & Cookie Dough Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count**TRUBAR**$29.56**4.6★**▲ 135%**](https://www.amazon.com/dp/B0FVGM8ZWL) [**TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct**TRUBAR**$29.60**4.8★**▲ 133%**](https://www.amazon.com/dp/B0FKZQ44KN) [**TRUBAR Vegan Protein Bars Frosted & Fabulous Variety Pack Donuts Strawberry Shortcake & Birthday Cake Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count**TRUBAR**$28.77**4.3★**▲ 122%**](https://www.amazon.com/dp/B0FVH83YNC)
**~~View all trending →~~**
## **What buyers say about trubar protein bars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Delicious Bars”*
**Nutritional Content**17%
*“Gluten free”*
**Flavor**12%
*“Best flavor”*
**Vegan/Organic**4%
*“So good and vegan”*
**Quality-Overall**3%
*“The Variety was great”*
**Sweetness**3%
*“The cookies and creamy flavor is sweet”*
**Texture/Consistency-Overall**2%
*“with good consistency”*
**Health Benefits-Overall**2%
*“Healthy and good'tasting”*
**Ingredients-Overall**2%
*“Great ingredients”*
**Value For Money**2%
*“Good value for money”*
### **What buyers complain about **
**Taste-Overall**8%
*“Not tasty”*
**Value For Money**8%
*“overpriced”*
**Nutritional Content**5%
*“low on the protein”*
**Texture/Consistency-Overall**5%
*“the texture was pretty awful”*
**Sweetness**4%
*“too sweet”*
**Flavor**4%
*“Inconsistent flavor”*
**Hard Feel**3%
*“Hard as a rock”*
**Ease Of Chewing/Swallowing**2%
*“These bars are *VERY* chewy”*
**Artificial Sweeteners**2%
*“Just gooey artificially sweetened garbage”*
**Stale/Rotten/Spoiled**2%
*“are covered in mold”*
### **Top return reasons **
**Taste-Overall**35%
**Stale/Rotten/Spoiled**12%
**Smell**10%
**Value For Money**8%
**Flavor**8%
**Storage Temperature**4%
**Comfort-Overall**3%
**Burnt/Roasted/Overbaked**3%
**Contamination**3%
**Hard Feel**2%
## **Common questions**
- **Is trubar protein bars profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 21 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the trubar protein bars niche?**
- 3 brands and 589 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in trubar protein bars?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
- **When does demand for trubar protein bars peak?**
- Demand peaks in Jun; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the trubar protein bars niche?**
- Listings span $2.24–$37.74; the average listing price is $22.61 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.
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