---
title: "Travel Wipes — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/travel-wipes"
last_updated: "2026-08-10T02:59:09.393Z"
locale: en
meta:
description: "Niche score 64/100 · $1.3M/yr market · 1.4M searches/yr · $10.53 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $1.3M/yr market · 1.4M searches/yr · $10.53 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Travel Wipes — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **travel wipes**
**Launch it**
A $1.3M/yr market growing +34.3% this quarter with returns at 0.3% — clears our launch bar.
Market size 83Growth 59Conversion 82Competition 67Returns 99Price range 42Avg price 38Brand share 75Review moat 24Quality gap 18
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.3M**
$1.3M/yr · 1.4M searches
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+34.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$2.18–$24.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.53**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,035.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, travel wipes is a $1.3M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct. Verdict: Launch it — 64/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel wipes market data**
- **Units sold / yr**
- **125K–150K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#433**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**81**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 84%
**Open market**
**32%**
- MOONIES27% - DUDE Wipes9% - Amazon Basics9% - Diamond Wipes8% - WaterWipes8% - goodwipes8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.3% search growth over the last 90 days.
45K35KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/travel-wipes/trend)
## **Top travel wipes search terms**
- **travel wipes**368K/yr+30.4%6.6% conv. - **wet wipes travel**127K/yr+36.4%12.0% conv. - **flushable wipes travel size**95K/yr+43.6%7.5% conv. - **wipes travel size**96K/yr+46.5%5.4% conv. - **mini wipes**80K/yr+33.7%3.9% conv. - **wet wipes travel size**101K/yr+33.1%4.7% conv. - **travel flushable wipes**68K/yr+31.7%7.4% conv. - **travel wipes flushable**66K/yr+21.0%9.3% conv. - **travel wet wipes**63K/yr+25.5%9.8% conv. - **travel size wipes**60K/yr+24.1%5.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/travel-wipes/search-terms)
## **Top travel wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$64K10%$129K15%$193K20%$257K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Impossibly Compact Travel Flushable Wipes - 99.5% Water and Aloe - Safe for Sensitive Skin & Hypoallergenic - Travel Essentials for Adults & Kids Unscented 8 Pack 48 Wipes**MOONIES**$9.52**4.8★2,448 rev](https://www.amazon.com/dp/B0DH3XY69T) [2**Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary**Amazon Basics**$4.57**4.5★51,402 rev](https://www.amazon.com/dp/B095KCG1Q2) [3**WipeEssentials Hand Sanitizer Hand Wipes for Adults and Kids - 90 wipes - 3 Packs of 30ct Hand Sanitizing Wipes Travel Essentials**Diamond Wipes**$10.32**4.8★3,803 rev](https://www.amazon.com/dp/B0798XNVTS) [4**Impossibly Compact Travel Wipes - 99.5% Water - Safe for Sensitive Skin & Hypoallergenic Resealable Thick & Durable - For Adults & Kids - Unscented 10 Pack Total 60 Wipes**MOONIES**$8.58**4.8★1,702 rev](https://www.amazon.com/dp/B0CT5SLXDR) [5**WaterWipes Sensitive+ On The Go Wipes 3-In-1 Cleans Cares Protects 99.9% Water Unscented & Hypoallergenic Wet Wipes 28 Count (Pack of 1)**WaterWipes**$2.85**4.7★2,032 rev](https://www.amazon.com/dp/B0DG4GP7C9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DUDE Wipes Unscented Pocket Packs - Travel Wipes - 6 Packs of 8 (48 Count) - On-The-Go Adult Flushable Wipes for Sensitive Skin - Infused with Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$7.72**265 rev5mo ago](https://www.amazon.com/dp/B0GKHM5KPC) [**Fomin Compact Travel Flushable Wipes 8 Pack (64 Wipes Total) - Unscented Travel Size Wet Wipes for Adults - pH Balanced Biodegradable Plant-Based - Hypoallergenic Tush Wipes for Women & Men**FOMIN**$8.10**374 rev5mo ago](https://www.amazon.com/dp/B0G4WCLQXH) [**Feminine Wipes for Women Flushable pH Balanced Wipes 99% Water & Aloe Unscented Gentle Intimate & Period Care with Odor Protection Daily Hygiene & Travel Essentials 8 Pack 48 Wipes**MOONIES**$9.73**200 rev6mo ago](https://www.amazon.com/dp/B0G267MLPM) [**Dorahoney 100% Cotton Travel Wipes for Sensitive Skin 99% Purified Water Hypoallergenic Mini Wet Wipes Unscented Pocket Wipes Travel Essentials 56 Count (8 Packs of 7)**DORAHONEY**$9.46**100 rev8mo ago](https://www.amazon.com/dp/B0FZTSW8BJ) [**Dorahoney Flushable Wipes Travel Size 99% Water Mini Wet Wipes for Sensitive Skin Hypoallergenic & Unscented On The Go Pocket Wipes 48 Count (8 Packs of 6)**DORAHONEY**$8.81**330 rev8mo ago](https://www.amazon.com/dp/B0FQ589WV8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DUDE Wipes Unscented Pocket Packs - Travel Wipes - 6 Packs of 8 (48 Count) - On-The-Go Adult Flushable Wipes for Sensitive Skin - Infused with Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$7.72**4.8★**▲ 207%**](https://www.amazon.com/dp/B0GKHM5KPC) [**DUDE Wipes Mint Chill Pocket Packs - Travel Wipes - 6 Packs of 8 (48 Count) - On-The-Go Adult Flushable Wipes - Infused with Tea Tree Oil Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$11.05**4.8★**▲ 187%**](https://www.amazon.com/dp/B0GHZRDT62) [**Dorahoney 100% Cotton Travel Wipes for Sensitive Skin 99% Purified Water Hypoallergenic Mini Wet Wipes Unscented Pocket Wipes Travel Essentials 56 Count (8 Packs of 7)**DORAHONEY**$9.46**4.8★**▲ 122%**](https://www.amazon.com/dp/B0FZTSW8BJ) [**Fomin Compact Travel Flushable Wipes 8 Pack (64 Wipes Total) - Unscented Travel Size Wet Wipes for Adults - pH Balanced Biodegradable Plant-Based - Hypoallergenic Tush Wipes for Women & Men**FOMIN**$8.10**4.6★**▲ 111%**](https://www.amazon.com/dp/B0G4WCLQXH) [**goodwipes Flushable Wipes - Shea-Coco Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)**goodwipes**$15.63**4.8★**▲ 97%**](https://www.amazon.com/dp/B0DSQSWL8B)
**~~View all trending →~~**
## **What buyers say about travel wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**16%
*“Cleans Great”*
**Ease Of Use**11%
*“Ease of use”*
**Size-Overall**10%
*“Fits everywhere easily”*
**Quality-Overall**9%
*“Great product on the go”*
**Smell**7%
*“fresh scent”*
**Value For Money**6%
*“They are affordable”*
**Cleansing**4%
*“keep you clean”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Soft Feel**4%
*“Soft and durable”*
**Portability**3%
*“Very portable”*
### **What buyers complain about **
**Size-Overall**14%
*“Pack is small”*
**Moist/Dry**8%
*“Barely moist”*
**Thickness**8%
*“These are thick”*
**Smell**7%
*“Awful smell”*
**Ease Of Cleaning**6%
*“Inadequate for cleaning”*
**Quality-Overall**4%
*“Where is the quality control”*
**Value For Money**4%
*“Expensive”*
**Durability**3%
*“It breaks too easy”*
**Allergies**2%
*“I was getting a rash all over”*
**Ease Of Use**2%
*“Difficult to pull out”*
### **Top return reasons **
**Size-Overall**36%
**Advertised Vs Actual Product**15%
**Value For Money**12%
**Smell**8%
**Moist/Dry**4%
**Ingredients-Overall**2%
**Weight Heavy**2%
**Functionality-Overall**2%
**Leak-Proof**2%
**Product Condition**2%
## **Common questions**
- **Is travel wipes profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 33 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Launch it (64/100).
- **How competitive is the travel wipes niche?**
- 18 brands and 81 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in travel wipes?**
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Thickness. The return rate is 0.3%.
- **When does demand for travel wipes peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the travel wipes niche?**
- Listings span $2.18–$24.38; the average listing price is $10.53 (sweet spot $15–$100). The average incumbent carries 6,036 reviews — the moat a new listing must climb.
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