---
title: "Trend — travel toothpaste - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/travel-toothpaste/trend"
last_updated: "2026-08-10T07:45:25.703Z"
locale: en
meta:
  description: "Niche score 54/100 · $4.0M/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $4.0M/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — travel toothpaste - Flapen"
---

# **travel toothpaste**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Market size 97Growth 51Conversion 97Competition 30Returns 99Price range 28Avg price 24Brand share 19Review moat 21Quality gap 23

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$4.0M**

$4.0M/yr · 3.0M searches

**Conversion**

**Incredible****15.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+21.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$1.97–$20.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$8.64**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,790.95**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## Trend