---
title: "travel toothbrush — $3.1M/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/travel-toothbrush"
last_updated: "2026-07-20T20:52:13.196Z"
locale: en
meta:
description: "travel toothbrush clears our launch bar: a $3.1M/yr market growing +18.4% this quarter with returns at 0.4%. Data updated Jul 2026."
"og:description": "travel toothbrush clears our launch bar: a $3.1M/yr market growing +18.4% this quarter with returns at 0.4%. Data updated Jul 2026."
"og:title": "travel toothbrush — $3.1M/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **travel toothbrush**
**Launch it**
A $3.1M/yr market growing +18.4% this quarter with returns at 0.4% — clears our launch bar.
Market size 96Growth 48Conversion 90Competition 67Returns 98Price range 60Avg price 34Brand share 67Review moat 25Quality gap 38
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$3.1M**
$3.1M/yr · 2.8M searches
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$1.98–$34.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+18.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.13**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,891.41**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, travel toothbrush is a $3.1M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 67/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **300K–400K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$3.0M–$4.1M**
- units × avg price
- **Launch success**
- **80%**
- 4 of 5 new (360d)
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#133**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **86%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **141 days**
## **Competition**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**65%**
Top 20: 99%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**30%**
- GuruNanda23% - GUM15% - ysuwekslu11% - Reach9% - Lingito6% - Malisseladi5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.
70K50KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/travel-toothbrush/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$93K6%$185K9%$278K12%$371K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 37 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ysuwekslu Travel Toothbrush 3PCS Travel Toothbrush Set Mini Toothbrush Soft Portable Toothbrushes Travels with Tooth Brush Cover Small Folding Toothbrushes Individually Wrapped for Camping Home**ysuwekslu**$4.04**4.5★556 rev](https://www.amazon.com/dp/B0D8FG9YJX) [2**GUM Folding Travel Toothbrush for Adults Soft-Bristled Compact Toothbrush with Tongue Scraper 2 Count**GUM**$7.94**4.7★18,087 rev](https://www.amazon.com/dp/B01LXFSJY7) [3**GuruNanda Folding Toothbrush with Built-in Cover & Toothpaste with Hydroxyapatite Perfect for Travel Compact & Portable On-The-go - Soft Bristles & Ergonomic Handle for Adults & Kids (1 Count)**GuruNanda**$3.01**4.6★1,783 rev](https://www.amazon.com/dp/B0DH6D3KFF) [4**GuruNanda Folding Toothbrush with Built-in Cover Perfect for Travel Hiking & Camping Compact & Portable On-The-Go Toothbrush with Soft Bristles & Ergonomic Handle for Adults & Kids (1 Count)**GuruNanda**$2.34**4.6★1,869 rev](https://www.amazon.com/dp/B0CB6YZ7CB) [5**GUM Folding Travel Toothbrush for Adults Soft-Bristled Compact Toothbrush with Tongue Scraper 1 Count (Pack of 6)**GUM**$10.05**4.7★18,087 rev](https://www.amazon.com/dp/B0D9WDXS84)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Navona 10 PCS Travel Toothbrush Set Travel Size Toothbrush Folding Mini Toothbrushes Portable Individually Wrapped Bulk Toothbrushes Medium Bristles for Camping Hiking School**Navona**$6.58**13 rev3mo ago](https://www.amazon.com/dp/B0GS5GF794) [**Navona 10 PCS Travel Toothbrush Set Folding Mini Toothbrush Potable Travel Size Toothbrushes Medium Bristles Individually Wrapped Bulk Toothbrushes for Camping Hiking School**Navona**$6.60**15 rev3mo ago](https://www.amazon.com/dp/B0GS5JDTP6) [**nicedae Disposable Mini Travel Toothbrush Bulk with Toothpaste 5in1 60Ct Portable Toothbrushes Set Floss Pick Tongue Scraper Cruise and Travel Essentials (Green)**nicedae**$34.80**90 rev8mo ago](https://www.amazon.com/dp/B0FYLZ5FR9) [**7AM2M Sonic Travel Electric Toothbrush for Adults&Kids Travel Case&2 Brush Heads 1 Charge for 90 Days Type-C Rechargeable Sonic Toothbrush Compact Design for Daily/Travel Use-Pink**7AM2M**$8.92**2,949 rev9mo ago](https://www.amazon.com/dp/B0FWK3YFLP) [**GuruNanda Mini Disposable Toothbrushes with Toothpaste Tongue Scraper Floss & Toothpick - 6-in-1 Ready-to-Go Prepasted Travel Toothbrush - Fluoride Free No Rinsing Individually Wrapped 21 Ct**GuruNanda**$13.94**505 rev9mo ago](https://www.amazon.com/dp/B0FVXK375G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**7AM2M Sonic Travel Electric Toothbrush for Adults&Kids Travel Case&2 Brush Heads 1 Charge for 90 Days Type-C Rechargeable Sonic Toothbrush Compact Design for Daily/Travel Use-Pink**7AM2M**$8.92**4.3★**▲ 254%**](https://www.amazon.com/dp/B0FWK3YFLP) [**Navona 10 PCS Travel Toothbrush Set Folding Mini Toothbrush Potable Travel Size Toothbrushes Medium Bristles Individually Wrapped Bulk Toothbrushes for Camping Hiking School**Navona**$6.60**4.4★**▲ 253%**](https://www.amazon.com/dp/B0GS5JDTP6) [**Navona 10 PCS Travel Toothbrush Set Travel Size Toothbrush Folding Mini Toothbrushes Portable Individually Wrapped Bulk Toothbrushes Medium Bristles for Camping Hiking School**Navona**$6.58**4.6★**▲ 246%**](https://www.amazon.com/dp/B0GS5GF794) [**nicedae Disposable Mini Travel Toothbrush Bulk with Toothpaste 5in1 60Ct Portable Toothbrushes Set Floss Pick Tongue Scraper Cruise and Travel Essentials (Green)**nicedae**$34.80**4.2★**▲ 197%**](https://www.amazon.com/dp/B0FYLZ5FR9) [**GuruNanda Mini Disposable Toothbrushes with Toothpaste Tongue Scraper Floss & Toothpick - 6-in-1 Ready-to-Go Prepasted Travel Toothbrush - Fluoride Free No Rinsing Individually Wrapped 21 Ct**GuruNanda**$13.94**4.7★**▲ 104%**](https://www.amazon.com/dp/B0FVXK375G)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**17%
*“Ease of use”*
**Quality-Overall**12%
*“Great quality and arrived on time”*
**Soft Feel**10%
*“The bristles are soft”*
**Value For Money**9%
*“Amazing value”*
**Size-Overall**4%
*“Fits right in my backpack”*
**Brush Quality**4%
*“Such soft bristles”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Cleaning**3%
*“Great cleaning”*
**Durability**3%
*“have held up great with daily use”*
**Cleansing**3%
*“clean pretty well”*
### **What buyers complain about **
**Durability**13%
*“Broke already”*
**Hard Feel**11%
*“Not Soft”*
**Size-Overall**10%
*“These are a little longer”*
**Quality-Overall**9%
*“quality is different”*
**Ease Of Cleaning**6%
*“never feel like they were clean”*
**Value For Money**5%
*“It's kind of expensive”*
**Ease Of Use**3%
*“The bag is a little hard to open”*
**Charging**3%
*“Both units I bought stopped holding a charge”*
**Strength**2%
*“flimsy”*
**Functionality-Overall**2%
*“Not super effective”*
### **Top return reasons **
**Size-Overall**28%
**Advertised Vs Actual Product**14%
**Functionality-Overall**9%
**Value For Money**7%
**Quality-Overall**6%
**Defective Material/Parts**5%
**Charging**4%
**Hard Feel**4%
**Brush Quality**2%
**Product Condition**2%
## **Common questions**
- **Is travel toothbrush profitable to sell on Amazon United States?**
- The niche generates $3.1M/yr across 37 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Launch it (67/100).
- **How competitive is the travel toothbrush niche?**
- 22 brands and 59 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in travel toothbrush?**
- Top complaints mined from reviews: Durability, Hard Feel, Size-Overall. The return rate is 0.4%.
- **When does demand for travel toothbrush peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the travel toothbrush niche?**
- Listings span $1.98–$34.80; the average listing price is $10.13 (sweet spot $15–$100). The average incumbent carries 4,891 reviews — the moat a new listing must climb.
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