---
title: "Trend — travel toilet paper - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/travel-toilet-paper/trend"
last_updated: "2026-08-10T09:22:12.011Z"
locale: en
meta:
  description: "Niche score 57/100 · $303K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $303K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — travel toilet paper - Flapen"
---

# **travel toilet paper**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 60Conversion 72Competition 50Returns 97Price range 55Avg price 47Brand share 65Review moat 46Quality gap 23

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+35.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$4.64–$27.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$303K**

$303K/yr · 390K searches

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.65**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,897.24**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## Trend