---
title: "Travel Squatty Potty — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/travel-squatty-potty"
last_updated: "2026-08-10T08:10:41.898Z"
locale: en
meta:
description: "Niche score 46/100 · $146K/yr market · 144K searches/yr · $15.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $146K/yr market · 144K searches/yr · $15.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Travel Squatty Potty — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **travel squatty potty**
**Skip it**
A concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 52Conversion 70Competition 7Returns 64Price range 64Avg price 77Brand share 21Review moat 63Quality gap 68
**Avg price**
**Great****$15.88**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.84–$29.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****978.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+23.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$146K**
$146K/yr · 144K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, travel squatty potty is a $146K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel squatty potty market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$95K–$127K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**12**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**4%**
- Squatty Potty38% - koofull19% - WBKATN18% - JFNoraiva8% - ROMGUAR CRAFT8% - Beinilai4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.9% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/travel-squatty-potty/trend)
## **Top travel squatty potty search terms**
- **travel squatty potty**71K/yr+22.4%5.3% conv. - **portable squatty potty**36K/yr+27.3%4.3% conv. - **portable squatty potty for travel**22K/yr+16.0%4.7% conv. - **travel squatty potty foldable lightweight**8K/yr+45.7%6.7% conv. - **squatty potty travel**7K/yr+20.9%6.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/travel-squatty-potty/search-terms)
## **Top travel squatty potty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$58K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Squatty Potty Porta Traveler Foldable Toilet Stool for Travel 7 Height Gray**Squatty Potty**$29.32**4.6★3,654 rev](https://www.amazon.com/dp/B01LWSGRYG) [2**koofull Folding Portable Camping Hiking Stool Lightweight Collapsable Foldable Chair for Travel Gathering BBQ Subway Backpacking Outdoor Squatty Potty Ultralight Mini (Green)**koofull**$11.00**4.3★516 rev](https://www.amazon.com/dp/B09SV5VMFQ) [3**WBKATN Foldable Toilet Stool Squat 7 Inch Healthy Squatting Potty for Adults with Anti-Slip Feet Portable Travel Poop Stool Adult Lightweight & Easy Storage Bathroom Toilet Step Stool Gray**WBKATN**$13.95**4.7★258 rev](https://www.amazon.com/dp/B0FD727TLZ) [4**JFNoraiva Foldable Toilet Stool - Portable Travel Poop Stool for Toilet 7 and 9 Adjustable Heights Improve Bathroom Posture and Comfort**JFNoraiva**$14.35**4.1★48 rev](https://www.amazon.com/dp/B0DKXV3RG3) [5**ROMGUAR CRAFT 7 Inch Bamboo Toilet Stool Foldable Poop Stool Bathroom Step Stool Squat (Black)**ROMGUAR CRAFT**$21.94**4.6★1,183 rev](https://www.amazon.com/dp/B0CMLC665P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip**Rcemlip**$10.20**531 rev8mo ago](https://www.amazon.com/dp/B0FT7L86CC) [**WBKATN Foldable Toilet Stool Squat 7 Inch Healthy Squatting Potty for Adults with Anti-Slip Feet Portable Travel Poop Stool Adult Lightweight & Easy Storage Bathroom Toilet Step Stool Gray**WBKATN**$13.95**258 rev11mo ago](https://www.amazon.com/dp/B0FD727TLZ) [**Phowedaer Foldable Stool Portable Chair Lightweight Collapsible Camping Hiking Stools Small Folding Travel Chairs for Fishing Hiking Tours BBQ Parties Subway Squatty Potty (Dark Blue**Phowedaer**$6.84**36 rev1y ago](https://www.amazon.com/dp/B0F6D8G2ZS) [**JFNoraiva Foldable Toilet Stool - Portable Travel Poop Stool for Toilet 7 and 9 Adjustable Heights Improve Bathroom Posture and Comfort**JFNoraiva**$14.35**48 rev1y ago](https://www.amazon.com/dp/B0DKXV3RG3) [**Beinilai Foldable Toilet Stool 7 Inches Poop Stool for Bathroom Bamboo Toilet Stool Squat Adult Potty Stool with Anti-Slip Strip**Beinilai**$19.42**1,600 rev2y ago](https://www.amazon.com/dp/B0CX4CNYR8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WBKATN Foldable Toilet Stool Squat 7 Inch Healthy Squatting Potty for Adults with Anti-Slip Feet Portable Travel Poop Stool Adult Lightweight & Easy Storage Bathroom Toilet Step Stool Gray**WBKATN**$13.95**4.7★**▲ 83%**](https://www.amazon.com/dp/B0FD727TLZ) [**Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip**Rcemlip**$10.20**4.4★**▲ 71%**](https://www.amazon.com/dp/B0FT7L86CC) [**ROMGUAR CRAFT 7 Inch Bamboo Toilet Stool Foldable Poop Stool Bathroom Step Stool Squat (Black)**ROMGUAR CRAFT**$21.94**4.6★**— 6%**](https://www.amazon.com/dp/B0CMLC665P) [**Phowedaer Foldable Stool Portable Chair Lightweight Collapsible Camping Hiking Stools Small Folding Travel Chairs for Fishing Hiking Tours BBQ Parties Subway Squatty Potty (Dark Blue**Phowedaer**$6.84**3.5★**— 2%**](https://www.amazon.com/dp/B0F6D8G2ZS) [**Squatty Potty Porta Traveler Foldable Toilet Stool for Travel 7 Height Gray**Squatty Potty**$29.32**4.6★**— 9%**](https://www.amazon.com/dp/B01LWSGRYG)
**~~View all trending →~~**
## **What buyers say about travel squatty potty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**15%
*“Sturdy and easy to fold”*
**Quality-Overall**12%
*“very effective product that Im really happy with”*
**Size-Overall**10%
*“Fits perfectly”*
**Ease Of Use**10%
*“Easy to Use”*
**Value For Money**5%
*“Worth every penny”*
**Portability**4%
*“The concept was great for portability”*
**Storage Capacity**4%
*“Easy storage & use”*
**Weight Light**3%
*“This stool is lightweight”*
**Design-Overall**3%
*“Nicely designed”*
**Durability**3%
*“Durable and well made”*
### **What buyers complain about **
**Durability**20%
*“Broke pretty quickly”*
**Size-Overall**12%
*“This is very narrow”*
**Strength**10%
*“Not as strong as described”*
**Wood Quality**8%
*“Splitting Wood”*
**Ease Of Use**6%
*“Very hard to use”*
**Balance/Stability**2%
*“cant stand”*
**Weight Heavy**2%
*“its too heavy for that”*
**Functionality-Overall**2%
*“It may work fine under the toilet but don't stand on the middle of it!. I weigh 145 and it's supposed to support 200 lbs”*
**Flexibility**2%
*“Very weak and bendable”*
**Quality-Overall**2%
*“Just Terrible I Paid Good Money For That Bamboo Stool”*
### **Top return reasons **
**Size-Overall**25%
**Weight Heavy**13%
**Defective Material/Parts**8%
**Functionality-Overall**7%
**Wood Quality**6%
**Strength**5%
**Advertised Vs Actual Product**5%
**Ease Of Use**3%
**Mechanism Issues**3%
**Color**2%
## **Common questions**
- **Is travel squatty potty profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the travel squatty potty niche?**
- 8 brands and 12 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in travel squatty potty?**
- Top complaints mined from reviews: Durability, Size-Overall, Strength. The return rate is 2.4%.
- **When does demand for travel squatty potty peak?**
- Demand peaks in Jul–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the travel squatty potty niche?**
- Listings span $6.84–$29.32; the average listing price is $15.88 (sweet spot $15–$100). The average incumbent carries 978 reviews — the moat a new listing must climb.
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