---
title: "Search terms — travel size fluoride free toothpaste - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/travel-size-fluoride-free-toothpaste/search-terms"
last_updated: "2026-08-10T14:34:07.116Z"
locale: en
meta:
  description: "Niche score 52/100 · $264K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $264K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — travel size fluoride free toothpaste - Flapen"
---

# **travel size fluoride free toothpaste**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 48Growth 54Conversion 91Competition 48Returns 99Price range 58Avg price 41Brand share 9Review moat 18Quality gap 37

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$2.88–$31.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+26.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$264K**

$264K/yr · 219K searches

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.92**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****16,625.82**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Search terms