---
title: "Travel Excedrin — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/travel-excedrin"
last_updated: "2026-08-10T16:30:10.227Z"
locale: en
meta:
description: "Niche score 35/100 · $84K/yr market · 75K searches/yr · $10.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $84K/yr market · 75K searches/yr · $10.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Travel Excedrin — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **travel excedrin**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 21Conversion 88Competition 16Returns 100Price range 28Avg price 41Brand share 13Review moat 21Quality gap 16
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.89**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.85–$18.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$84K**
$84K/yr · 75K searches
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,541.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, travel excedrin is a $84K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel excedrin market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$87K–$109K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**88**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**2%**
- Aleve37% - Uni's24% - Amazon Basic Care17% - Excedrin10% - Advil7% - Tylenol3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — -8.7% search growth over the last 90 days.
13K8KPrime Day '25Spike '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/us/health-household/travel-excedrin/trend)
## **Top travel excedrin search terms**
- **excedrin individual packets**29K/yr-13.7%4.0% conv. - **aleve individual packets**12K/yr+12.8%20.6% conv. - **excedrin packets**10K/yr-18.0%4.1% conv. - **excedrin migraine individual packets**8K/yr-11.5%5.9% conv. - **excedrin travel packets**4K/yr-10.6%4.7% conv. - **excedrin migraine extra strength individual packets**4K/yr-28.4%7.2% conv. - **aleve packets**4K/yr+3.8%19.4% conv. - **naproxen individual packets**2K/yr+29.6%10.9% conv. - **excedrin migraine extra strength packets**3K/yr-0.5%4.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/travel-excedrin/search-terms)
## **Top travel excedrin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aleve Pain Reliever & Fever Reducer Naproxen Sodium Caplets Body and Arthritis Pain Reliever Medicine for Adults and Children Ages 12 and Up 60 Individual Pouches**Aleve**$15.21**4.8★1,328 rev](https://www.amazon.com/dp/B0964NVQ59) [2**Unis Excedrin Extra Strength 6 Count Single Dose Relief 2 caplets in Each Packet. Helps Relieves Headache Toothache Backache Menstrual Cramps Common Cold and Muscular Aches.**Uni's**$15.24**4.1★54 rev](https://www.amazon.com/dp/B07WHLGYDB) [3**Amazon Basic Care Ibuprofen Tablets 200 mg Pain Reliever and Fever Reducer For Headache Muscular Aches Arthritis Backache Menstrual Pain 100 Count (Pack of 1)**Amazon Basic Care**$6.78**4.8★2,858 rev](https://www.amazon.com/dp/B087D3H3WD) [4**Advil Pain Reliever and Fever Reducer Pain Relief Medicine with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 50x2 Coated Tablets**Advil**$11.01**4.8★19,806 rev](https://www.amazon.com/dp/B0006SW71G) [5**Amazon Basic Care Extra Strength Acetaminophen Caplets 500 mg Pain Reliever and Fever Reducer Gentle on Stomach For Arthritis Pain Backache Pain and More 50 Packets of 2 Capsules Each 100 Count**Amazon Basic Care**$8.08**4.8★2,310 rev](https://www.amazon.com/dp/B087D3SML2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Listerine Mouthwash On-the-Go Travel Essentials Individual Packets of Alcohol-Free Cool Mint Flavor Oral Rinse Kills Bad Breath Germs Mini Travel Size Mouthwash 30 ct**Listerine**$13.63**719 rev1y ago](https://www.amazon.com/dp/B0FG7W24VQ) [**Amazon Basic Care Ibuprofen Tablets 200 mg Pain Reliever and Fever Reducer For Headache Muscular Aches Arthritis Backache Menstrual Pain 100 Count (Pack of 1)**Amazon Basic Care**$6.78**2,858 rev4y ago](https://www.amazon.com/dp/B087D3H3WD) [**Amazon Basic Care Extra Strength Acetaminophen Caplets 500 mg Pain Reliever and Fever Reducer Gentle on Stomach For Arthritis Pain Backache Pain and More 50 Packets of 2 Capsules Each 100 Count**Amazon Basic Care**$8.08**2,310 rev4y ago](https://www.amazon.com/dp/B087D3SML2) [**Aleve Pain Relief Naproxen Sodium Caplets 50 Count**Aleve**$8.02**3,825 rev4y ago](https://www.amazon.com/dp/B099XN1Y3B) [**Aleve Pain Reliever & Fever Reducer Naproxen Sodium Caplets Body and Arthritis Pain Reliever Medicine for Adults and Children Ages 12 and Up 60 Individual Pouches**Aleve**$15.21**1,328 rev5y ago](https://www.amazon.com/dp/B0964NVQ59)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Unis Excedrin Extra Strength 6 Count Single Dose Relief 2 caplets in Each Packet. Helps Relieves Headache Toothache Backache Menstrual Cramps Common Cold and Muscular Aches.**Uni's**$15.24**4.1★**▲ 54%**](https://www.amazon.com/dp/B07WHLGYDB) [**Amazon Basic Care Back and Muscle Pain 220 mg Naproxen Sodium Tablets 12-Hour Pain Relief Headache Arthritis Menstrual Cramps Fever Reducer 90 Count**Amazon Basic Care**$7.43**4.7★**▲ 31%**](https://www.amazon.com/dp/B07MLJXZ92) [**Amazon Basic Care Extra Strength Acetaminophen Caplets 500 mg Pain Reliever and Fever Reducer Gentle on Stomach For Arthritis Pain Backache Pain and More 50 Packets of 2 Capsules Each 100 Count**Amazon Basic Care**$8.08**4.8★**▲ 15%**](https://www.amazon.com/dp/B087D3SML2) [**Aleve Pain Relief Naproxen Sodium Caplets 50 Count**Aleve**$8.02**4.8★**▲ 14%**](https://www.amazon.com/dp/B099XN1Y3B) [**Excedrin Migraine Relief Caplets to Alleviate Migraine Symptoms - 200 Count**Excedrin**$18.89**4.9★**— 3%**](https://www.amazon.com/dp/B01341NLE8)
**~~View all trending →~~**
## **What buyers say about travel excedrin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**20%
*“Easy and convenient”*
**Value For Money**13%
*“Worth it”*
**Quality-Overall**12%
*“Great product with a longstanding history”*
**Efficiency**8%
*“Life Saver”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Size-Overall**5%
*“Perfect size”*
**Portability**4%
*“Always great to carry”*
**Breathability**3%
*“Fresh Breath on the go”*
**Dosage**3%
*“I find taking half a dose works well”*
**Joint Pain**2%
*“Works great for my back pain and other sore joints and muscles I have”*
### **What buyers complain about **
**Value For Money**22%
*“costly”*
**Dosage**8%
*“Cannot be used for a long period of time”*
**Size-Overall**6%
*“they are rather large in size”*
**Pain Relief-Overall**5%
*“I had some shoulder pain from who knows where”*
**Side Effects**5%
*“Excedrin CAUSED my migraines”*
**Functionality-Overall**5%
*“Average, doesn't help much”*
**Ease Of Use**5%
*“Hard to open”*
**Allergies**4%
*“it seems I'm allergic to this so I also tried advil which does not work as well as Tylenol”*
**Storage Capacity**2%
*“It's hard to store”*
**Strength**2%
*“Not strong enough”*
### **Top return reasons **
**Value For Money**27%
**Size-Overall**22%
**Defective Material/Parts**10%
**Leak-Proof**9%
**Advertised Vs Actual Product**8%
**Dilute/Watery**3%
**Alcohol Content**3%
**Product Condition**3%
**Smell**2%
**Quality-Overall**1%
## **Common questions**
- **Is travel excedrin profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 11 tracked products. 90-day search growth is -8.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the travel excedrin niche?**
- 7 brands and 88 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in travel excedrin?**
- Top complaints mined from reviews: Value For Money, Dosage, Size-Overall. The return rate is 0.0%.
- **When does demand for travel excedrin peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the travel excedrin niche?**
- Listings span $4.85–$18.89; the average listing price is $10.89 (sweet spot $15–$100). The average incumbent carries 10,542 reviews — the moat a new listing must climb.
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