---
title: "Trend — travel electric toothbrush - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/travel-electric-toothbrush/trend"
last_updated: "2026-08-10T11:20:27.442Z"
locale: en
meta:
  description: "Niche score 55/100 · $9.9M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $9.9M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — travel electric toothbrush - Flapen"
---

# **travel electric toothbrush**

**Worth a look**

Shows a $9.9M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 100Growth 24Conversion 60Competition 74Returns 74Price range 30Avg price 86Brand share 2Review moat 19Quality gap 50

**Market size**

**Incredible****$9.9M**

$9.9M/yr · 2.8M searches

**Avg price**

**Great****$69.54**

avg listing price — sweet spot $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$8.92–$289.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-1.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****14,512**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend