---
title: "Travel Electric Toothbrush — $9.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/travel-electric-toothbrush"
last_updated: "2026-08-10T10:23:23.045Z"
locale: en
meta:
description: "Niche score 55/100 · $9.9M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $9.9M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Travel Electric Toothbrush — $9.9M/yr Amazon US Niche (2026) - Flapen"
---
# **travel electric toothbrush**
**Worth a look**
Shows a $9.9M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 100Growth 24Conversion 60Competition 74Returns 74Price range 30Avg price 86Brand share 2Review moat 19Quality gap 50
**Market size**
**Incredible****$9.9M**
$9.9M/yr · 2.8M searches
**Avg price**
**Great****$69.54**
avg listing price — sweet spot $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$8.92–$289.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,512**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, travel electric toothbrush is a $9.9M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel electric toothbrush market data**
- **Units sold / yr**
- **125K–150K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$8.7M–$10.4M**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**109**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 80%
**Open market**
**0%**
- Oral-B55% - Aquasonic26% - SURI15% - Philips Sonicare3% - Bitvae1% - 7AM2M1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
450K350KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 14.4×
[**Open Trend **](https://flapen.com/research/us/health-household/travel-electric-toothbrush/trend)
## **Top travel electric toothbrush search terms**
- **oral b io**808K/yr-0.9%3.7% conv. - **oral b io electric toothbrush**391K/yr-15.9%4.3% conv. - **aquasonic toothbrush**333K/yr-13.1%6.9% conv. - **suri toothbrush**175K/yr+80.8%2.2% conv. - **travel electric toothbrush**191K/yr+28.2%3.2% conv. - **aquasonic**86K/yr+2.9%2.8% conv. - **sonic electric toothbrush**85K/yr+5.7%1.2% conv. - **best electric toothbrush for adults**87K/yr-7.1%3.2% conv. - **ultrasonic toothbrush**97K/yr-29.0%1.8% conv. - **aqua sonic toothbrush**46K/yr+0.2%5.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/travel-electric-toothbrush/search-terms)
## **Top travel electric toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$298K6%$597K9%$895K12%$1.2M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aquasonic Black Series Ultra Whitening Toothbrush ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case 40 000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer**Aquasonic**$35.34**4.6★136,545 rev](https://www.amazon.com/dp/B072YVWBXH) [2**Oral-B Rechargeable Electric Toothbrush iO5 Customizable Clean 5 Cleaning Modes Visual Pressure Sensor to Protect Gums Travel Case Black**Oral-B**$96.60**4.4★2,277 rev](https://www.amazon.com/dp/B0B5YPHMW8) [3**Oral-B Rechargeable Electric Toothbrush iO2 Starter Kit 3 Cleaning Modes Automatic Pressure Sensor to Protect Gums 2 Brush Heads Night Black**Oral-B**$49.37**4.3★3,411 rev](https://www.amazon.com/dp/B0D1DQ7BH9) [4**SURI 2.0 New Sonic Electric Toothbrush with Pressure Sensor & UV-Cleaning Travel Case | 1 Month+ Battery | Electric Toothbrush for Adults | Travel Toothbrushes | Tooth Brush | Green**SURI**$121.59**4.5★2,243 rev](https://www.amazon.com/dp/B0FLR3YRFL) [5**Oral-B iO Series 3 Limited Deep Clean Rechargeable Electric Toothbrush for Adults Black 3 Modes Smart Pressure Sensor Plaque Removal and Gum Care 2 Replacement Brush Heads Travel Case**Oral-B**$71.38**4.3★18,287 rev](https://www.amazon.com/dp/B0B5HRWH1S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral-B Rechargeable Electric Toothbrush iO9 Limited Ultimate Clean 7 Cleaning Modes Interactive Display iSense Charger Charging Travel Case Visible Pressure Sensor 3 Brush Heads Black**Oral-B**$289.52**323 rev9mo ago](https://www.amazon.com/dp/B0FML4FZSF) [**SURI 2.0 New Sonic Electric Toothbrush with Pressure Sensor & UV-Cleaning Travel Case | 1 Month+ Battery | Electric Toothbrush for Adults | Travel Toothbrushes | Tooth Brush | Green**SURI**$121.59**2,243 rev11mo ago](https://www.amazon.com/dp/B0FLR3YRFL) [**SURI 2.0 New Sonic Electric Toothbrush with Pressure Sensor | 1 Month+ Battery | Electric Toothbrush for Adults | Travel Toothbrushes | Tooth Brush | Green**SURI**$92.72**2,243 rev11mo ago](https://www.amazon.com/dp/B0FLRZ5S7Y) [**SURI 2.0 New Sonic Electric Toothbrush with Pressure Sensor & UV-Cleaning Travel Case | 1 Month+ Battery | Electric Toothbrush for Adults | Travel Toothbrushes | Tooth Brush | Blue**SURI**$121.12**2,243 rev11mo ago](https://www.amazon.com/dp/B0FLRGQQKB) [**Oral-B iO Series 2 Limited Simple Clean Rechargeable Electric Toothbrush for Adults Night Black 3 Modes Automatic Pressure Sensor for Gum Care Travel Case**Oral-B**$60.45**1,772 rev1y ago](https://www.amazon.com/dp/B0DLLGG2Z8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SURI 2.0 New Sonic Electric Toothbrush with Pressure Sensor | 1 Month+ Battery | Electric Toothbrush for Adults | Travel Toothbrushes | Tooth Brush | Green**SURI**$92.72**4.5★**▲ 326%**](https://www.amazon.com/dp/B0FLRZ5S7Y) [**Aquasonic Vibe Series Ultra-Whitening Toothbrush ADA Accepted Electric Toothbrush - 8 Brush Heads & Travel Case 40 000 VPM Motor & Wireless Charging - 4 Modes w Smart Timer Electric Pink**Aquasonic**$37.84**4.6★**▲ 232%**](https://www.amazon.com/dp/B0D9PLBNHR) [**SURI 2.0 New Sonic Electric Toothbrush with Pressure Sensor & UV-Cleaning Travel Case | 1 Month+ Battery | Electric Toothbrush for Adults | Travel Toothbrushes | Tooth Brush | Green**SURI**$121.59**4.5★**▲ 118%**](https://www.amazon.com/dp/B0FLR3YRFL) [**SURI 2.0 New Sonic Electric Toothbrush with Pressure Sensor & UV-Cleaning Travel Case | 1 Month+ Battery | Electric Toothbrush for Adults | Travel Toothbrushes | Tooth Brush | Blue**SURI**$121.12**4.5★**▲ 107%**](https://www.amazon.com/dp/B0FLRGQQKB) [**Oral-B Rechargeable Electric Toothbrush iO5 Customizable Clean 5 Cleaning Modes Visual Pressure Sensor to Protect Gums Travel Case Black**Oral-B**$96.60**4.4★**▲ 73%**](https://www.amazon.com/dp/B0B5YPHMW8)
**~~View all trending →~~**
## **What buyers say about travel electric toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Great buy”*
**Quality-Overall**14%
*“Seems like a well made quality tool”*
**Charging**7%
*“Easy charging”*
**Tooth Brightening**5%
*“Sparkling teeth”*
**Battery Life**5%
*“Battery last long time”*
**Ease Of Use**5%
*“Easy to handle”*
**Ease Of Cleaning**5%
*“cleans tremendously well”*
**Advertised Vs Actual Product**5%
*“As Expected”*
**Cleansing**4%
*“Cleans wonderfully”*
**Brush Quality**4%
*“Cool brush”*
### **What buyers complain about **
**Charging**21%
*“Didn't charge”*
**Durability**20%
*“Breaks quickly”*
**Quality-Overall**6%
*“Dramatic drop in quality”*
**Battery Life**6%
*“Bad Battery Life”*
**Value For Money**4%
*“Expensive”*
**Ease Of Cleaning**4%
*“Very hard to keep clean”*
**Size-Overall**4%
*“getting shorter”*
**Ease Of Use**3%
*“difficult to hold”*
**Functionality-Overall**3%
*“Didnt work”*
**Strength**2%
*“Not strong”*
### **Top return reasons **
**Charging**25%
**Functionality-Overall**13%
**Size-Overall**13%
**Value For Money**10%
**Advertised Vs Actual Product**8%
**Product Condition**4%
**Defective Material/Parts**4%
**Quality-Overall**2%
**Color**2%
**Strength**2%
## **Common questions**
- **Is travel electric toothbrush profitable to sell on Amazon United States?**
- The niche generates $9.9M/yr across 43 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the travel electric toothbrush niche?**
- 6 brands and 109 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in travel electric toothbrush?**
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 2.0%.
- **When does demand for travel electric toothbrush peak?**
- Demand peaks in Sep–Oct; the busiest month runs 14.4× the quietest.
- **What does it cost to enter the travel electric toothbrush niche?**
- Listings span $8.92–$289.52; the average listing price is $69.54 (sweet spot $15–$100). The average incumbent carries 14,512 reviews — the moat a new listing must climb.
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