---
title: "Travel Dish Soap — $624K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/travel-dish-soap"
last_updated: "2026-08-10T01:42:01.330Z"
locale: en
meta:
description: "Niche score 56/100 · $624K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $624K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Travel Dish Soap — $624K/yr Amazon US Niche (2026) - Flapen"
---
# **travel dish soap**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 65Growth 55Conversion 92Competition 33Returns 99Price range 78Avg price 68Brand share 34Review moat 13Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$2.16–$61.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.18**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$624K**
$624K/yr · 390K searches
**Growth**
**Good****+28.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****25,194.55**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, travel dish soap is a $624K/yr Amazon United States market (390K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel dish soap market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$567K–$709K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **41%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**725**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 98%
**Open market**
**13%**
- Dawn59% - Dapple14% - Palmolive4% - Dreft4% - Two Pillars3% - Mrs. MEYER'S3% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.3% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/travel-dish-soap/trend)
## **Top travel dish soap search terms**
- **travel dish soap**96K/yr+11.7%6.9% conv. - **small dish soap**48K/yr+38.7%11.5% conv. - **travel size dish soap**43K/yr+21.9%6.7% conv. - **mini dish soap**43K/yr+24.6%6.5% conv. - **dish soap small**21K/yr+29.4%13.8% conv. - **small dawn dish soap**18K/yr+25.8%15.3% conv. - **dawn dish soap small**14K/yr+36.1%17.4% conv. - **dish soap travel size**12K/yr+56.1%7.6% conv. - **mini dawn dish soap**11K/yr+46.1%9.9% conv. - **travel dawn dish soap**9K/yr+29.5%8.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/travel-dish-soap/search-terms)
## **Top travel dish soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$31K10%$62K15%$94K20%$125K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dawn Platinum Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal 13 oz**Dawn**$3.04**4.8★60,434 rev](https://www.amazon.com/dp/B0FX5Z42FW) [2**Dawn Ultra Dishwashing Liquid Soap**Dawn**$7.07**4.8★120,638 rev](https://www.amazon.com/dp/B0B5YQG9HP) [3**Dapple Baby Fragrance-Free Baby Bottle & Dish Soap - (2 Pack) 3 fl oz - Plant-Powered Cleaner for Bottles Pump Parts and Sippy Cups - Travel Size**Dapple**$6.00**4.5★2,430 rev](https://www.amazon.com/dp/B01MRD73PR) [4**Value Pack of 3 Dawn Procter & Gamble 39713 Dish Soap Ultra Original 7.5-oz. Each**Dawn**$12.38**4.8★114,714 rev](https://www.amazon.com/dp/B084P9759D) [5**Dawn EZ-Squeeze Ultra Dish Soap Dishwashing Liquid Original Dish Soap Refill 22 fl oz**Dawn**$3.67**4.8★23,936 rev](https://www.amazon.com/dp/B09NF7RLYH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dawn Platinum Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal 13 oz**Dawn**$3.04**60,434 rev5mo ago](https://www.amazon.com/dp/B0FX5Z42FW) [**Dawn Ultra Dish Soap Bulk Dishwashing Liquid Detergent Grease Removal Original Scent 5.8 oz (Case of 24)**P&G PROFESSIONAL**$31.27**59 rev7mo ago](https://www.amazon.com/dp/B0G54GHZ68) [**Coleman Camp Soap Sheets 25 Travel Soap Sheets for Camping Hiking & Backpacking Perforated for 50 Washes Dissolves Instantly in Hot or Cold Water TSA-Approved for Travel**Coleman**$6.06**126 rev1y ago](https://www.amazon.com/dp/B0F22VL6K8) [**Uncle Todds Wild Wash Biodegradable Soap Camping Soap Ideal for Dishes Body Hands and Clothes - 4oz Sage Scent**Uncle Todd's**$9.87**184 rev1y ago](https://www.amazon.com/dp/B0DW7QLZBR) [**50 Pcs Dish Cleaning Wipes Individually Wrapped Travel Dish Soap Wipes Portable Cleaning Wipes Disposable Wipes for Kitchen Outdoor Traveling Camping Quick Clean Lemon Scent**SLequipo**$11.90**42 rev2y ago](https://www.amazon.com/dp/B0D8J78YRT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dawn Platinum Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal 13 oz**Dawn**$3.04**4.8★**▲ 168%**](https://www.amazon.com/dp/B0FX5Z42FW) [**Dawn Ultra Dishwashing Liquid Soap**Dawn**$7.07**4.8★**▲ 134%**](https://www.amazon.com/dp/B0B5YQG9HP) [**Uncle Todds Wild Wash Biodegradable Soap Camping Soap Ideal for Dishes Body Hands and Clothes - 4oz Sage Scent**Uncle Todd's**$9.87**4.6★**▲ 121%**](https://www.amazon.com/dp/B0DW7QLZBR) [**Dawn Ultra Dish Soap Bulk Dishwashing Liquid Detergent Grease Removal Original Scent 5.8 oz (Case of 24)**P&G PROFESSIONAL**$31.27**4.0★**▲ 37%**](https://www.amazon.com/dp/B0G54GHZ68) [**Dawn Procter & Gamble 39713 Dish Soap Ultra Original 7-oz. - Quantity 1**Dawn**$8.12**4.8★**— 9%**](https://www.amazon.com/dp/B07Q6PH3NK)
**~~View all trending →~~**
## **What buyers say about travel dish soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**16%
*“Cleans really well”*
**Smell**13%
*“Delightful Scent”*
**Value For Money**12%
*“Good value for the money”*
**Quality-Overall**9%
*“Best on the market”*
**Ease Of Use**7%
*“Is easy to handle”*
**De-Grease**6%
*“cleans grease quickly”*
**Efficiency**4%
*“Gets the job done”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
**Size-Overall**2%
*“it fits anywhere”*
**Cleansing**2%
*“cleans really well”*
### **What buyers complain about **
**Leak-Proof**13%
*“Leaking when arrived”*
**Smell**13%
*“smells a bit different”*
**Size-Overall**10%
*“WAY too small of a container”*
**Ease Of Cleaning**5%
*“wasn't much of a powerful cleaner”*
**Value For Money**5%
*“The price may seem a little high”*
**Dilute/Watery**5%
*“Watered down”*
**Ease Of Use**4%
*“Difficult To Use”*
**De-Grease**3%
*“And cuts grease”*
**Allergies**2%
*“I have a rash in between my fingers”*
**Advertised Vs Actual Product**2%
*“Meyers products are misleading”*
### **Top return reasons **
**Leak-Proof**51%
**Size-Overall**25%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Smell**4%
**Functionality-Overall**1%
**Ease Of Cleaning**1%
**Product Condition**1%
**Moist/Dry**1%
**Contamination**1%
## **Common questions**
- **Is travel dish soap profitable to sell on Amazon United States?**
- The niche generates $624K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the travel dish soap niche?**
- 14 brands and 725 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in travel dish soap?**
- Top complaints mined from reviews: Leak-Proof, Smell, Size-Overall. The return rate is 0.1%.
- **When does demand for travel dish soap peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the travel dish soap niche?**
- Listings span $2.16–$61.31; the average listing price is $14.18 (sweet spot $15–$100). The average incumbent carries 25,195 reviews — the moat a new listing must climb.
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