---
title: "Toy Story Wrapping Paper — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toy-story-wrapping-paper"
last_updated: "2026-08-10T20:52:51.203Z"
locale: en
meta:
description: "Niche score 52/100 · $136K/yr market · 191K searches/yr. Prices mostly outside the sweet spot ($7.34–$14.15) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $136K/yr market · 191K searches/yr. Prices mostly outside the sweet spot ($7.34–$14.15) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toy Story Wrapping Paper — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **toy story wrapping paper**
**Worth a look**
Shows low returns (1.4%), but prices mostly outside the sweet spot ($7.34–$14.15) keeps it on the watch list.
Market size 30Growth 81Conversion 73Competition 34Returns 88Price range 0Avg price 37Brand share 40Review moat 85Quality gap 42
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****309.53**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+74.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.43**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$136K**
$136K/yr · 191K searches
**Price range**
**Bad****$7.34–$14.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, toy story wrapping paper is a $136K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toy story wrapping paper market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$104K–$130K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#749**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**15%**
- EYQQM51% - LaVenty11% - WRAPAHOLIC8% - Disney7% - Hallmark5% - lopmou4% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +74.9% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/toy-story-wrapping-paper/trend)
## **Top toy story wrapping paper search terms**
- **toy story wrapping paper**119K/yr+74.5%5.7% conv. - **toy story wrapping paper birthday boy**26K/yr+69.4%7.7% conv. - **toy story gift wrap**11K/yr+107.5%5.1% conv. - **toy story wrapping paper roll**9K/yr+58.7%4.1% conv. - **buzz lightyear wrapping paper**7K/yr+60.2%7.1% conv. - **toy story christmas wrapping paper**13K/yr+238.9%0.0% conv. - **toy story wrapping paper christmas**5K/yr-45.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/toy-story-wrapping-paper/search-terms)
## **Top toy story wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$27K30%$41K40%$54K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EYQQM Pack of 5 Gift Wrapping Paper 20 x 30 Kraft Paper Quality Wrapping Paper Sheets Pack for Kids Birthday Party Storage Festive Decoration (Blue Sky)**EYQQM**$9.85**4.4★186 rev](https://www.amazon.com/dp/B0CN11DKVJ) [2**EYQQM Pack of 5 Gift Wrapping Paper 20 x 30 Kraft Paper Wrapping Paper Sheets Pack for Kids Birthday Party Storage Festive Decoration (Green Fly)**EYQQM**$8.77**4.4★128 rev](https://www.amazon.com/dp/B0CN146H1N) [3**LaVenty Toy Party Supplies Wrapping Paper Cowboy Wrap Paper Desert DIY Craft for Birthday Party Decoration**LaVenty**$13.14**4.3★18 rev](https://www.amazon.com/dp/B0G1B3371D) [4**EYQQM Pack of 5 Gift Wrapping Paper 20 x 30 Kraft Paper Quality Wrapping Paper Sheets Pack for Kids Birthday Party Storage Festive Decoration (Stripes Themed Party)**EYQQM**$8.55**4.5★50 rev](https://www.amazon.com/dp/B0CN11NBWQ) [5**WRAPAHOLIC Happy Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Cartoon Story Blue Sky and Cloud Wrapping Paper for Kids Boys Girls Birthday Baby Shower**WRAPAHOLIC**$9.89**4.6★139 rev](https://www.amazon.com/dp/B0G2GWSBZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OULUN Toy Theme Birthday Wrapping Paper Sheets Cartoon Themed Birthday Gift Wrapping Paper Sheets for Birthday Party Holiday Gifts 2720 Inch 6 Designs**OULUN**$14.00**1 rev2mo ago](https://www.amazon.com/dp/B0GZ2BB5PF) [**TagreSpike Cartoon Story 3rd Birthday Gift Bag with Tissue Papers and Card Green Sky Cloud Rocket Theme 3rd Birthday Gift Wrapping Paper Bag for Kids Story Theme 3 Years Old Party Favors Decorations**TagreSpike**$7.92**101 rev4mo ago](https://www.amazon.com/dp/B0GQTTDCDQ) [**AnyDesign 12 Sheets Cartoon Story Wrapping Paper - Not Roll - Toy Cow Print Blue Cloud Gift Wrap Paper Folded Flat for DIY Crafts Birthday Game Party 19.7 x 27.6 Inch**AnyDesign**$14.15**3 rev5mo ago](https://www.amazon.com/dp/B0GMQ7Y12N) [**lopmou Reversible Happy Birthday Wrapping Paper Roll for Kids Boys Girls - Cartoon Story Blue Sky Chouds and Stars Pattern Gift Wrap for Holiday Baby Shower Party surplies (Total 28.5 sq.ft)**lopmou**$9.87**34 rev6mo ago](https://www.amazon.com/dp/B0GFD2GB93) [**WRAPAHOLIC Happy Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Cartoon Story Blue Sky and Cloud Wrapping Paper for Kids Boys Girls Birthday Baby Shower**WRAPAHOLIC**$9.89**139 rev8mo ago](https://www.amazon.com/dp/B0G2GWSBZB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AnyDesign 12 Sheets Cartoon Story Wrapping Paper - Not Roll - Toy Cow Print Blue Cloud Gift Wrap Paper Folded Flat for DIY Crafts Birthday Game Party 19.7 x 27.6 Inch**AnyDesign**$14.15**4.6★**▲ 195%**](https://www.amazon.com/dp/B0GMQ7Y12N) [**OULUN Toy Theme Birthday Wrapping Paper Sheets Cartoon Themed Birthday Gift Wrapping Paper Sheets for Birthday Party Holiday Gifts 2720 Inch 6 Designs**OULUN**$14.00**5.0★**▲ 194%**](https://www.amazon.com/dp/B0GZ2BB5PF) [**TagreSpike Cartoon Story 3rd Birthday Gift Bag with Tissue Papers and Card Green Sky Cloud Rocket Theme 3rd Birthday Gift Wrapping Paper Bag for Kids Story Theme 3 Years Old Party Favors Decorations**TagreSpike**$7.92**4.7★**▲ 185%**](https://www.amazon.com/dp/B0GQTTDCDQ) [**lopmou Reversible Happy Birthday Wrapping Paper Roll for Kids Boys Girls - Cartoon Story Blue Sky Chouds and Stars Pattern Gift Wrap for Holiday Baby Shower Party surplies (Total 28.5 sq.ft)**lopmou**$9.87**4.3★**▲ 147%**](https://www.amazon.com/dp/B0GFD2GB93) [**WRAPLULU Cowboy Birthday Wrapping Paper - 4 Jumbo Sheets 28 * 40 Inches - Western Farm Gift Wrap with Cowboys Hat Boots Cake and HAPPY BIRTHDAY Perfect for Kids Boys Girls Birthday Baby Showers**WRAPLULU**$9.71**4.5★**▲ 109%**](https://www.amazon.com/dp/B0FPPP2F6Q)
**~~View all trending →~~**
## **What buyers say about toy story wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality and the perfect size sheets”*
**Gifting Purpose**14%
*“went great with our themed presents”*
**Value For Money**13%
*“Great deal”*
**Size-Overall**11%
*“Fits perfectly”*
**Advertised Vs Actual Product**8%
*“Exactly as described”*
**Color**7%
*“The images and colors are bright”*
**Design-Overall**6%
*“design was great”*
**Thickness**5%
*“Good thick quality wrapping paper that fit the party theme”*
**Strength**3%
*“not flimsy either”*
**Ease Of Use**1%
*“It's also easy to cut and fold, making the wrapping process smooth and enjoyable”*
### **What buyers complain about **
**Size-Overall**41%
*“it was just short”*
**Advertised Vs Actual Product**13%
*“I do feel gigantic is misleading”*
**Quality-Overall**8%
*“These are very cheaply made”*
**Material Quality**3%
*“Cheap material”*
**Thin**3%
*“thin material”*
**Adhesion/Stickiness**3%
*“good Scotch tape would not adhere to it”*
**Wrinkles**3%
*“It arrived folded very small so its all wrinkled”*
**Color**3%
*“Also too much trouble to send it back being just a coloring book”*
**Product Condition**3%
*“The book did not came new”*
**Thickness**1%
*“not super thick”*
### **Top return reasons **
**Size-Overall**54%
**Advertised Vs Actual Product**19%
**Value For Money**8%
**Quality-Overall**4%
**Material Quality**2%
**Wrinkles**2%
**Smell**1%
**Color**1%
**Feet Fit**1%
**Strength**1%
## **Common questions**
- **Is toy story wrapping paper profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 19 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +74.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the toy story wrapping paper niche?**
- 14 brands and 26 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in toy story wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.4%.
- **When does demand for toy story wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the toy story wrapping paper niche?**
- Listings span $7.34–$14.15; the average listing price is $10.43 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.
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