---
title: "Toy Story Plates — $181K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toy-story-plates"
last_updated: "2026-08-10T17:52:54.350Z"
locale: en
meta:
description: "Niche score 57/100 · $181K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $181K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toy Story Plates — $181K/yr Amazon US Niche (2026) - Flapen"
---
# **toy story plates**
**Worth a look**
Shows a thin review moat (130 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 37Growth 84Conversion 56Competition 40Returns 92Price range 58Avg price 78Brand share 48Review moat 94Quality gap 23
**Review moat**
**Great****129.55**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+81.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$16.02**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.18–$25.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$181K**
$181K/yr · 239K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, toy story plates is a $181K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toy story plates market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$160K–$200K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#1,147**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **12.6%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**20%**
- Glad46% - Practice Star10% - JINHUPANDER10% - DXRZYS5% - OULUN5% - MinFyberd4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +81.4% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/health-household/toy-story-plates/trend)
## **Top toy story plates search terms**
- **toy story plates**88K/yr+95.5%3.8% conv. - **toy story napkins**29K/yr+77.2%2.4% conv. - **toy story plates and napkins**32K/yr+69.7%3.9% conv. - **toy story paper plates**14K/yr+134.1%5.3% conv. - **toy story party plates**11K/yr+94.8%2.9% conv. - **toy story birthday plates**13K/yr+71.2%3.0% conv. - **toy story cake plates**10K/yr+41.5%2.2% conv. - **toy story plate set**10K/yr+33.9%0.4% conv. - **glad toy story plates**5K/yr+409.0%6.5% conv. - **toy story plates and cups**6K/yr+50.1%3.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/toy-story-plates/search-terms)
## **Top toy story plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$36K30%$54K40%$72K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glad for Kids Disney Pixar Toy Story Disposable Paper Plates for Parties and Everyday Meals Sturdy Kid-Friendly Design for Birthdays and Family Events 8.5 Inch 40 Count**Glad**$8.70**4.9★470 rev](https://www.amazon.com/dp/B0CN775YXJ) [2**90Pcs Cartoon Birthday Party Supplies Cartoon Plates Napkins Tableware for Toy Theme Birthday Decor for 30 Guests**Practice Star**$23.60**4.8★69 rev](https://www.amazon.com/dp/B0FCLWYM7L) [3**120pcs Birthday Party Supplies Include Cloud Plates Napkins Cup Dessert Plates Disposable Paper Tableware Set Kids Birthday Party Decorations For 30 Guests**JINHUPANDER**$20.80**4.8★85 rev](https://www.amazon.com/dp/B0FJM65KKG) [4**Glad for Kids Disney Pixar Toy Story Paper Bowls - Disposable Bowls with Kid-Friendly Design Durable and Fun for Snacks Meals and Everyday Use 12 Ounce 40 Count**Glad**$8.34**4.8★175 rev](https://www.amazon.com/dp/B0CN7BCL7S) [5**DXRZYS 41 pcs Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls**DXRZYS**$12.29**4.3★41 rev](https://www.amazon.com/dp/B0FV8GWHD5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**80 Pcs Toy Movie Story Birthday Decorations Cartoon Disposable Plates Set Includes 10 Dinner Plates 10 Dessert Plates 20 Napkins 10 Paper Cups and 10 Each of Knives Forks and Spoons**Pojamey**$19.95**2 rev2mo ago](https://www.amazon.com/dp/B0H11G76HN) [**Detanpoly 168Pcs 2nd Birthday Paper Plates Napkins Disposable Tableware Set Two Years Old Birthday Party Supplies for Boys Birthday Party Serve 24 Guests**Detanpoly**$20.37**38 rev6mo ago](https://www.amazon.com/dp/B0GHCDTLGR) [**60 Pcs Cartoon Story Party Paper Plates Toy Inspired Themed Party Supplies 7 Cow Print Sky Blue Cloud Paper Plates Tableware Set Cartoon Story Disposable Dessert Dish for Boys Birthday Parties Decor**MinFyberd**$13.78**6 rev8mo ago](https://www.amazon.com/dp/B0G1YL33VM) [**Tyotrbs Story Party Paper Napkins Inspire Game Party Napkins Supplies Decorations Cow Print Themed Blue Cloud Disposable Napkins Cartoon Theme Dinner Napkins for Birthday (Blue)**Tyotrbs**$12.01**6 rev9mo ago](https://www.amazon.com/dp/B0FXHGZMVV) [**171pcs Toy Birthday Party Supplies Include Paper Plates Napkins Cups Banner Tablecloths for Toy Birthday Party Decorations Disposable Tableware Set for Kids Serve 24 Guests**JINHUPANDER**$25.64**49 rev9mo ago](https://www.amazon.com/dp/B0FWC7JWBM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**40pcs Toy Stories Party Supplies include 20 plates 20 napkins for birthday party decoration (red4)**Sacuoskdyu**$14.12**3.0★**▲ 121%**](https://www.amazon.com/dp/B0FK9WQ56X) [**80 Pcs Toy Movie Story Birthday Decorations Cartoon Disposable Plates Set Includes 10 Dinner Plates 10 Dessert Plates 20 Napkins 10 Paper Cups and 10 Each of Knives Forks and Spoons**Pojamey**$19.95**5.0★**▲ 120%**](https://www.amazon.com/dp/B0H11G76HN) [**Detanpoly 168Pcs 2nd Birthday Paper Plates Napkins Disposable Tableware Set Two Years Old Birthday Party Supplies for Boys Birthday Party Serve 24 Guests**Detanpoly**$20.37**4.6★**▲ 104%**](https://www.amazon.com/dp/B0GHCDTLGR) [**60 Pcs Cartoon Story Party Paper Plates Toy Inspired Themed Party Supplies 7 Cow Print Sky Blue Cloud Paper Plates Tableware Set Cartoon Story Disposable Dessert Dish for Boys Birthday Parties Decor**MinFyberd**$13.78**5.0★**▲ 60%**](https://www.amazon.com/dp/B0G1YL33VM) [**Glad for Kids Disney Pixar Toy Story Disposable Paper Plates for Parties and Everyday Meals Sturdy Kid-Friendly Design for Birthdays and Family Events 8.5 Inch 40 Count 2 Pack Microwave Safe**Glad**$17.86**5.0★**▲ 41%**](https://www.amazon.com/dp/B0DLX38QNT)
**~~View all trending →~~**
## **What buyers say about toy story plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“fair price”*
**Quality-Overall**22%
*“Super cute and great quality for birthday party”*
**Strength**12%
*“nothing felt super flimsy”*
**Color**7%
*“The colors are bright”*
**Durability**6%
*“Adorable and durable”*
**Design-Overall**6%
*“Beautifully designed”*
**Advertised Vs Actual Product**4%
*“As described”*
**Leak-Proof**3%
*“Everything felt sturdy enough for cake, snacks, and drinks, and nothing leaked or fell apart”*
**Material Quality**3%
*“Over size material and thickness got the job done very happy little boy”*
**Size-Overall**3%
*“They are great size”*
### **What buyers complain about **
**Size-Overall**29%
*“table cloths were to short”*
**Value For Money**15%
*“Too Expensive”*
**Quality-Overall**11%
*“Very cheaply made”*
**Thickness**11%
*“could be thicker”*
**Smell**8%
*“The balloons had a horrible chemical smell”*
**Hard Feel**6%
*“The napkins are rough”*
**Strength**5%
*“Very flimsy”*
### **Top return reasons **
**Size-Overall**54%
**Value For Money**18%
**Advertised Vs Actual Product**10%
**Quality-Overall**7%
**Thin**3%
**Color**3%
**Strength**2%
**Design-Overall**1%
**Product Condition**1%
**Print Quality**1%
## **Common questions**
- **Is toy story plates profitable to sell on Amazon United States?**
- The niche generates $181K/yr across 20 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +81.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the toy story plates niche?**
- 15 brands and 19 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in toy story plates?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.2%.
- **When does demand for toy story plates peak?**
- Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the toy story plates niche?**
- Listings span $7.18–$25.64; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.
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