---
title: "Search terms — torch - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/torch/search-terms"
last_updated: "2026-07-21T09:47:03.264Z"
locale: en
meta:
  description: "torch shows a $6.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "torch shows a $6.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — torch - Flapen"
---

# **torch**

**Worth a look**

Shows a $6.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 98Growth 23Conversion 55Competition 69Returns 98Price range 86Avg price 94Brand share 75Review moat 25Quality gap 68

**Market size**

**Incredible****$6.0M**

$6.0M/yr · 5.8M searches

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$22.65**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.42–$65.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,153.79**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.0%**

90-day search growth — must beat 0% to launch