---
title: "torch — $6.0M/yr Amazon United States Niche, Score 69/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/torch"
last_updated: "2026-07-20T19:46:29.861Z"
locale: en
meta:
description: "torch shows a $6.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "torch shows a $6.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "torch — $6.0M/yr Amazon United States Niche, Score 69/100 - Flapen"
---
# **torch**
**Worth a look**
Shows a $6.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 23Conversion 55Competition 69Returns 98Price range 86Avg price 94Brand share 75Review moat 25Quality gap 68
**Market size**
**Incredible****$6.0M**
$6.0M/yr · 5.8M searches
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$22.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.42–$65.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,153.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, torch is a $6.0M/yr Amazon United States market (5.8M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 69/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **250K–300K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$5.7M–$6.8M**
- units × avg price
- **Launch success**
- **100%**
- 5 of 5 new (360d)
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **163 days**
## **Competition**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**60%**
Top 20: 91%
**Top-5 click share**
**44%**
Top 20: 79%
**Open market**
**37%**
- TBTeek18% - Sondiko18% - ravs14% - TOPKAY6% - TOMOLO4% - Tencoz4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.
225K175KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/torch/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$242K8%$484K12%$726K16%$968K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 43 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TBTEEK Butane Torch Kitchen Torch Cooking Torch with Safety Lock & Adjustable Flame for Cooking BBQ Baking Brulee Creme DIY Soldering(Butane Not Included)**TBTeek**$14.51**4.4★13,240 rev](https://www.amazon.com/dp/B07PFVN7WL) [2**Sondiko Butane Torch Lighter with Visible Fuel Window Refillable Soldering Torch with Adjustable Flame for Welding Resin Art Industrial (Butane Gas Not Included)**Sondiko**$17.67**4.2★18,022 rev](https://www.amazon.com/dp/B08Y5M5V3X) [3**RAVS Butane Torch Lighter DUAL Flame Mode Kitchen Torch Refillable Cooking Torch Gun Creme Brulee Torch Lighter Blow Torch for Cooking Welding Mini Torch Soldering Torch Butane is Not Included**ravs**$25.81**4.3★3,494 rev](https://www.amazon.com/dp/B0B5RKWNMS) [4**TBTeek Butane Torch with Fuel Gauge T907 One-hand Operation Kitchen Torch Lighter with Adjustable Flame for BBQ Baking Brulee Creme Crafts and Soldering(Butane Gas Not Included)**TBTeek**$13.23**4.3★8,062 rev](https://www.amazon.com/dp/B0DJVNNV8C) [5**TOMOLO Cigar Lighter Triple Jet Flame Torch Lighter Refillable Butane Lighter with Cigar Punch 2 Pack Charcoal**TOMOLO**$16.43**4.4★8,493 rev](https://www.amazon.com/dp/B07PF4DQ2K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SEMKONT Cigar Lighter Triple Jet Torch 6-in-1 Windproof Butane Lighter with V-Cutter Straight Cutter Cigar Holder Draw Enhancer and Twin Nubber Cigar Accessory for Smoking in Gift Box**SEMKONT**$30.52**47 rev6mo ago](https://www.amazon.com/dp/B0GF1R3WFZ) [**Anteecana Culinary Professional Kitchen Cooking Torch Upgrade Butane Torch for Cooking Adjustable Flame with Reverse UseButane Gas Not Included**Anteecana**$8.42**132 rev10mo ago](https://www.amazon.com/dp/B0FQ59D3KP) [**RAVS Butane Torch Lighter Premium Metal Creme Brulee Torch with Adjustable Flame & Safety Buckle Cooking Torch for Baking BBQ DIY Green Butane Gas Not Included**ravs**$26.86**2,580 rev10mo ago](https://www.amazon.com/dp/B0FQ2LH3MD) [**KOACKL Powerful Propane Torch Blow Torch with Adjustable Flame Flamethrower Kitchen Torch Burner Gas Welding Kits for Grill BBQ Searing Steak Camping & Charcoal Torch Lighter(Tank Not Included)**Koackl**$55.84**404 rev10mo ago](https://www.amazon.com/dp/B0FPWMZZF5) [**Luxgaze Butane Torch Kitchen Torch Lighter Refillable Big Jet Flame Mini Blow Torch Portable Crme Brulee Torch for Camping Grill Culinary Soldering Cooking Welding BBQ(Gas not Included) Black**Luxgaze**$9.78**389 rev1y ago](https://www.amazon.com/dp/B0FH622WF7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SEMKONT Cigar Lighter Triple Jet Torch 6-in-1 Windproof Butane Lighter with V-Cutter Straight Cutter Cigar Holder Draw Enhancer and Twin Nubber Cigar Accessory for Smoking in Gift Box**SEMKONT**$30.52**4.4★**▲ 245%**](https://www.amazon.com/dp/B0GF1R3WFZ) [**KOACKL Powerful Propane Torch Blow Torch with Adjustable Flame Flamethrower Kitchen Torch Burner Gas Welding Kits for Grill BBQ Searing Steak Camping & Charcoal Torch Lighter(Tank Not Included)**Koackl**$55.84**4.6★**▲ 191%**](https://www.amazon.com/dp/B0FPWMZZF5) [**RAVS Butane Torch Lighter Premium Metal Creme Brulee Torch with Adjustable Flame & Safety Buckle Cooking Torch for Baking BBQ DIY Green Butane Gas Not Included**ravs**$26.86**4.4★**▲ 129%**](https://www.amazon.com/dp/B0FQ2LH3MD) [**Tesonway Cigar Lighter Windproof Refillable Butane Torch Lighter Multifunction Cigar Accessories Butane Lighter with Cigar Holder Cigar Draw Enhancer and Cigar Punch Butane Not Included**Tesonway**$10.58**4.4★**▲ 100%**](https://www.amazon.com/dp/B0C7H15FP8) [**GUEVARA Butane Torch Lighter with Punch Windproof Double Jet Lighters (Grey)**GUEVARA**$12.77**4.4★**▲ 96%**](https://www.amazon.com/dp/B08NTCSCVJ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“EXCELLENT PRODUCT”*
**Ease Of Use**13%
*“Ease of use”*
**Value For Money**12%
*“Great Deal”*
**Advertised Vs Actual Product**9%
*“Gets the job done”*
**Fire Resistance**5%
*“Works great for camp fires”*
**Efficiency**4%
*“Works great, has good features”*
**Strength**4%
*“Solid construction”*
**Weight Light**4%
*“Really enjoyable lighter”*
**Durability**3%
*“they are made of durable material”*
**Size-Overall**3%
*“It fits nicely in your hand”*
### **What buyers complain about **
**Durability**19%
*“Broke in a week”*
**Quality-Overall**16%
*“Ineffective product, poor quality”*
**Functionality-Overall**15%
*“Did not work”*
**Leak-Proof**7%
*“Leaks gas”*
**Size-Overall**4%
*“To large”*
**Flammable**4%
*“FIRE HAZARD”*
**Value For Money**4%
*“Not worth”*
**Ease Of Use**3%
*“Difficult to fill”*
**Advertised Vs Actual Product**2%
*“Very deceiving”*
**Refills-Overall**1%
*“can't refill”*
### **Top return reasons **
**Functionality-Overall**34%
**Size-Overall**17%
**Advertised Vs Actual Product**9%
**Leak-Proof**6%
**Value For Money**5%
**Flammable**5%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Durability**2%
**Refills-Overall**1%
## **Common questions**
- **Is torch profitable to sell on Amazon United States?**
- The niche generates $6.0M/yr across 43 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (69/100).
- **How competitive is the torch niche?**
- 30 brands and 65 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in torch?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 0.4%.
- **When does demand for torch peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the torch niche?**
- Listings span $8.42–$65.51; the average listing price is $22.65 (sweet spot $15–$100). The average incumbent carries 4,154 reviews — the moat a new listing must climb.
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