---
title: "Topanga Scents Laundry Detergent — $302K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/topanga-scents-laundry-detergent"
last_updated: "2026-08-10T20:37:01.306Z"
locale: en
meta:
description: "Niche score 54/100 · $302K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $302K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Topanga Scents Laundry Detergent — $302K/yr Amazon US Niche (2026) - Flapen"
---
# **topanga scents laundry detergent**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Market size 51Growth 22Conversion 60Competition 56Returns 99Price range 89Avg price 95Brand share 19Review moat 24Quality gap 60
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.64–$86.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$302K**
$302K/yr · 180K searches
**Review moat**
**Bad****5,043.48**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, topanga scents laundry detergent is a $302K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **topanga scents laundry detergent market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$401K–$481K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **65%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**663**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 82%
**Open market**
**6%**
- Mavwicks39% - TYLER CANDLE COMPANY29% - Tide21% - Kinara2% - The Laundress1% - DedCool1% - Open — no brand owns it (7 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — -6.4% search growth over the last 90 days.
35K25KSpike '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Jun · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/health-household/topanga-scents-laundry-detergent/trend)
## **Top topanga scents laundry detergent search terms**
- **mavwicks luxury laundry detergent**24K/yr+10.9%5.1% conv. - **tide febreze laundry detergent**21K/yr-18.8%9.1% conv. - **sand and fog laundry detergent**14K/yr+59.5%0.1% conv. - **tide febreze**11K/yr+6.1%6.6% conv. - **laundry detergent scented**10K/yr+9.5%2.6% conv. - **diva wash laundry detergent 128 oz**7K/yr+7.8%8.3% conv. - **laundry detergent smell good**8K/yr-8.8%2.1% conv. - **tide with febreze**7K/yr-3.8%8.3% conv. - **mavericks laundry detergent**18K/yr-59.9%3.5% conv. - **santal laundry detergent**7K/yr-0.3%3.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/topanga-scents-laundry-detergent/search-terms)
## **Top topanga scents laundry detergent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$24K12%$36K16%$48K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mavwicks - Luxury Laundry Detergent Powder (Luxe) 32 Oz Concentrated for Tough Stains and Odors For All Washing machine types Gentle on Fabrics**Mavwicks**$16.92**3.7★230 rev](https://www.amazon.com/dp/B0FV528V6Q) [2**Tide Ultra Febreze Liquid Laundry Detergent Spring and Renewal scent 92 fl oz 65 Loads Laundry Detergent Liquid with All-Day Freshness**Tide**$14.80**4.8★1,205 rev](https://www.amazon.com/dp/B0FLM3LP61) [3**Tyler Gallon Glam Wash Laundry Detergent Diva 128 Fl Oz (Pack of 1)**TYLER CANDLE COMPANY**$68.85**4.8★17,452 rev](https://www.amazon.com/dp/B002GDLUTE) [4**Mavwicks - Laundry Liquid Detergent (Luxe) - 32 Oz Laundry Perfume Bottle for Men & Women Stain & Odor Remover Deep Clean Long-Lasting Fragrance and Freshness for All Fabrics**Mavwicks**$17.94**3.8★240 rev](https://www.amazon.com/dp/B0FV5B498S) [5**Mavwicks - Laundry Liquid Detergent (Enchanted Rouge) - 32 Oz Laundry Perfume Bottle for Men & Women Stain & Odor Remover Deep Clean Long-Lasting Fragrance and Freshness for All Fabrics**Mavwicks**$17.73**3.8★240 rev](https://www.amazon.com/dp/B0FV44SNDG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mavwicks - Luxury Laundry Detergent Powder (Goddess) 32 Oz Concentrated for Tough Stains and Odors For All Washing machine types Gentle on Fabrics**Mavwicks**$16.81**230 rev9mo ago](https://www.amazon.com/dp/B0FV4ZYHYS) [**Mavwicks - Luxury Laundry Detergent Powder (Luxe) 32 Oz Concentrated for Tough Stains and Odors For All Washing machine types Gentle on Fabrics**Mavwicks**$16.92**230 rev9mo ago](https://www.amazon.com/dp/B0FV528V6Q) [**Tide Ultra Febreze Liquid Laundry Detergent Spring and Renewal scent 92 fl oz 65 Loads Laundry Detergent Liquid with All-Day Freshness**Tide**$14.80**1,205 rev9mo ago](https://www.amazon.com/dp/B0FLM3LP61) [**Mavwicks - Laundry Liquid Detergent (Luxe) - 32 Oz Laundry Perfume Bottle for Men & Women Stain & Odor Remover Deep Clean Long-Lasting Fragrance and Freshness for All Fabrics**Mavwicks**$17.94**240 rev9mo ago](https://www.amazon.com/dp/B0FV5B498S) [**Mavwicks - Laundry Liquid Detergent (Enchanted Rouge) - 32 Oz Laundry Perfume Bottle for Men & Women Stain & Odor Remover Deep Clean Long-Lasting Fragrance and Freshness for All Fabrics**Mavwicks**$17.73**240 rev9mo ago](https://www.amazon.com/dp/B0FV44SNDG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DedCool Liquid Laundry Detergent in Xtra Milk | Luxurious Scent | Stain-Removing Formula | Infused with Natural Essential Oils | Non-Toxic | Up to 60 Washes | 32 fl oz**DedCool**$32.80**3.8★**▲ 182%**](https://www.amazon.com/dp/B0D87PQ895) [**Tide Plus Febreze Freshness Spring & Renewal He Turbo Clean Liquid Laundry Detergent 154 Fl Oz 100 Loads 154 Fl Oz**Tide**$45.72**4.7★**▲ 175%**](https://www.amazon.com/dp/B08V7TYHTS) [**Tide Plus Boost of Ultra Downy Liquid Laundry Detergent April Fresh Scent 148 fl oz 105 Loads Laundry Detergent Liquid with Long-Lasting Freshness**Tide**$22.63**4.8★**▲ 112%**](https://www.amazon.com/dp/B0DTJ7ST2G) [**Mavwicks - Laundry Liquid Detergent (Luxe) - 32 Oz Laundry Perfume Bottle for Men & Women Stain & Odor Remover Deep Clean Long-Lasting Fragrance and Freshness for All Fabrics**Mavwicks**$17.94**3.8★**▲ 73%**](https://www.amazon.com/dp/B0FV5B498S) [**Mavwicks - Laundry Liquid Detergent (Brazilian Summers) - 32 Oz Laundry Perfume Bottle for Men & Women Stain & Odor Remover Deep Clean Long-Lasting Fragrance and Freshness for All Fabrics**Mavwicks**$17.82**3.8★**▲ 44%**](https://www.amazon.com/dp/B0FV4NW2RN)
**~~View all trending →~~**
## **What buyers say about topanga scents laundry detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“Clean scent”*
**Ease Of Cleaning**7%
*“Cleans really well”*
**Value For Money**5%
*“Reasonable price”*
**Quality-Overall**4%
*“good quality, arrived fast, thanks”*
**Cleansing**3%
*“cleans well”*
**Washability**2%
*“Good delicate wash product”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Size-Overall**1%
*“Perfect size”*
**Durability**1%
*“has a lasting scent”*
**Soft Feel**1%
*“Perfect for sensitive noses and skin”*
### **What buyers complain about **
**Smell**33%
*“Very strong smell”*
**Value For Money**14%
*“Its expensive”*
**Leak-Proof**4%
*“it arrived leaking and open”*
**Dilute/Watery**4%
*“Watered Down”*
**Size-Overall**3%
*“Too small”*
**Ease Of Cleaning**2%
*“Laundry not clean”*
**Allergies**1%
*“RASH ALL OVER”*
**Washability**1%
*“whenever we wash with this product, someone always stops us”*
**Strength**1%
*“Not a strong”*
**Stain Resistance**1%
*“Sadly it stained my clothes”*
### **Top return reasons **
**Smell**44%
**Leak-Proof**32%
**Size-Overall**7%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Dilute/Watery**1%
**Ease Of Cleaning**1%
**Product Condition**1%
**Functionality-Overall**0%
**Strength**0%
## **Common questions**
- **Is topanga scents laundry detergent profitable to sell on Amazon United States?**
- The niche generates $302K/yr across 40 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the topanga scents laundry detergent niche?**
- 13 brands and 663 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in topanga scents laundry detergent?**
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.3%.
- **When does demand for topanga scents laundry detergent peak?**
- Demand peaks in Jan–Jun; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the topanga scents laundry detergent niche?**
- Listings span $9.64–$86.92; the average listing price is $32.06 (sweet spot $15–$100). The average incumbent carries 5,043 reviews — the moat a new listing must climb.
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