---
title: "Trend — toothpaste tablets - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothpaste-tablets/trend"
last_updated: "2026-08-10T15:15:44.707Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — toothpaste tablets - Flapen"
---

# **toothpaste tablets**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 92Growth 29Conversion 76Competition 3Returns 99Price range 83Avg price 86Brand share 0Review moat 46Quality gap 58

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.8M**

$1.8M/yr · 1.3M searches

**Avg price**

**Great****$19.22**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.88–$43.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,909.83**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+3.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****96%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend