---
title: "Toothpaste Pump — $152K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothpaste-pump"
last_updated: "2026-08-10T14:23:42.848Z"
locale: en
meta:
description: "Niche score 53/100 · $152K/yr market · 148K searches/yr · $12.60 avg price. Soft demand (-13.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $152K/yr market · 148K searches/yr · $12.60 avg price. Soft demand (-13.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toothpaste Pump — $152K/yr Amazon US Niche (2026) - Flapen"
---
# **toothpaste pump**
**Worth a look**
Shows low returns (0.4%), but soft demand (-13.2% this quarter) keeps it on the watch list.
Market size 32Growth 18Conversion 80Competition 72Returns 98Price range 56Avg price 55Brand share 24Review moat 34Quality gap 76
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.18–$29.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.60**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,146.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$152K**
$152K/yr · 148K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-13.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toothpaste pump is a $152K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothpaste pump market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$126K–$158K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#395**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**227**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 82%
**Open market**
**7%**
- Colgate66% - Chrome Cherry11% - Crest6% - DR.EMMET5% - CXYHMG2% - MOPMS2% - Open — no brand owns it (7 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/toothpaste-pump/trend)
## **Top toothpaste pump search terms**
- **toothpaste pump**29K/yr-9.5%3.9% conv. - **kids toothpaste pump**26K/yr-18.1%6.5% conv. - **pump toothpaste**18K/yr-8.6%4.3% conv. - **toothpaste pump dispenser**13K/yr-16.7%2.7% conv. - **pump toothpaste for adults**9K/yr-2.5%7.9% conv. - **toothpaste bottle**7K/yr+2.6%13.2% conv. - **colgate 2 in 1 whitening toothpaste**7K/yr-22.5%22.7% conv. - **kids pump toothpaste**8K/yr-19.9%5.9% conv. - **liquid toothpaste**7K/yr-13.3%8.8% conv. - **kids toothpaste pump dispenser**3K/yr+3.9%5.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/toothpaste-pump/search-terms)
## **Top toothpaste pump products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colgate Kids Toothpaste Pump with Fluoride for Cavity Protection Ages 6+ ADA Accepted Bubble Fruit 4.4 Ounce 6 Pack**Colgate**$20.05**4.8★2,621 rev](https://www.amazon.com/dp/B07DT7M9BS) [2**Colgate Toothpaste 100ml Pump**Colgate**$9.51**4.4★1,155 rev](https://www.amazon.com/dp/B0017KIX0G) [3**Colgate 2-in-1 Whitening with Stain Lifters Toothpaste 4.60 Oz (4 Packs)**Colgate**$15.08**4.6★2,034 rev](https://www.amazon.com/dp/B001CIE8NE) [4**Colgate 2 in 1 Whitening Icy Blast Toothpaste & Mouthwash 4.6oz 2pk**Colgate**$8.64**4.7★2,221 rev](https://www.amazon.com/dp/B00MUEGDOG) [5**Colgate Kids Unicorn Toothpaste Pump 4.4 Ounces**Colgate**$4.16**4.6★58 rev](https://www.amazon.com/dp/B093G3L6FV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chrome Cherry SqueezMe EasyPump Toothpaste Dispenser System No-Mess Dispensing for Kids and Adults Hygienic One-Hand Press Easy Installation Fits Most Standard Tubes Up to 230g White 1-Pack**Chrome Cherry**$21.74**23 rev8mo ago](https://www.amazon.com/dp/B0G1C6B6G5) [**CANOVA Toothpaste Dispenser - No-Waste Countertop Dispenser for Kids & Adults - Vacuum Valve Fits Most Standard Tubes up to 230g Dishwasher-Safe Silicone Cap - Modern Aesthetic Stone Design**Chrome Cherry**$29.89**37 rev8mo ago](https://www.amazon.com/dp/B0G15NXS7V) [**Chrome Cherry SqueezMe EasyPump Toothpaste Dispenser Cap No-Mess Dispensing for Kids and Adults Easy Installation Fits Most Standard Tubes Up to 230g White 1-Pack**Chrome Cherry**$14.15**19 rev8mo ago](https://www.amazon.com/dp/B0G15SDRVR) [**Toothpaste with Easy-Press Pump Fresh Floral Mint Flavor Toothpaste Gentle Daily Oral Care Helps Remove Surface Stains Fresh Breath Toothpaste for Adults-7.76 oz (Sakura Bloom Enzyme Toothpaste)**DR.EMMET**$11.72**5 rev9mo ago](https://www.amazon.com/dp/B0FWRKZFLD) [**Toothpaste with Easy-Press Pump Hands-Free Toothpaste for Countertop No-Mess & Hygienic Perfect for Family Use Travel-Friendly -7.76 oz (Lavender Calm Probiotic Toothpaste)**DR.EMMET**$11.61**1 rev9mo ago](https://www.amazon.com/dp/B0FWRL1BH5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate Max Fresh Liquid Toothpaste with Mini Breath Strips Cool Mint 4.6 oz Blue**Colgate**$3.34**4.7★**▲ 263%**](https://www.amazon.com/dp/B0014CV5MA) [**Toothpaste with Easy-Press Pump Hands-Free Toothpaste for Countertop No-Mess & Hygienic Perfect for Family Use Travel-Friendly -7.76 oz (Coconut Milk Baking Soda Toothpaste)**DR.EMMET**$11.24**4.2★**▲ 188%**](https://www.amazon.com/dp/B0FWRK1TGQ) [**Toothpaste with Easy-Press Pump Hands-Free Toothpaste for Countertop No-Mess & Hygienic Perfect for Family Use Travel-Friendly -7.76 oz (Lavender Calm Probiotic Toothpaste)**DR.EMMET**$11.61**5.0★**▲ 160%**](https://www.amazon.com/dp/B0FWRL1BH5) [**Toothpaste with Easy-Press Pump Fresh Floral Mint Flavor Toothpaste Gentle Daily Oral Care Helps Remove Surface Stains Fresh Breath Toothpaste for Adults-7.76 oz (Sakura Bloom Enzyme Toothpaste)**DR.EMMET**$11.72**2.6★**▲ 112%**](https://www.amazon.com/dp/B0FWRKZFLD) [**CANOVA Toothpaste Dispenser - No-Waste Countertop Dispenser for Kids & Adults - Vacuum Valve Fits Most Standard Tubes up to 230g Dishwasher-Safe Silicone Cap - Modern Aesthetic Stone Design**Chrome Cherry**$29.89**3.4★**▲ 57%**](https://www.amazon.com/dp/B0G15NXS7V)
**~~View all trending →~~**
## **What buyers say about toothpaste pump**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**26%
*“White teeth”*
**Value For Money**9%
*“Great deal”*
**Quality-Overall**8%
*“quality is always consistent”*
**Ease Of Use**6%
*“Easy to Handle”*
**Cleansing**5%
*“My teeth feel clean”*
**Efficiency**4%
*“Work great”*
**Advertised Vs Actual Product**4%
*“As promised”*
**Ease Of Cleaning**4%
*“Cleans great”*
**Tooth Sensitivity**3%
*“Excellent product works very well for my sensitive teeth for teeth I love it”*
**Oral Hygiene**3%
*“Clean teeth”*
### **What buyers complain about **
**Functionality-Overall**12%
*“Barely works”*
**Value For Money**8%
*“Expensive”*
**Ease Of Use**8%
*“Hard to operate”*
**Ease Of Cleaning**7%
*“Difficult to clean”*
**Dispensing Mechanism**7%
*“Awful dispenser”*
**Durability**4%
*“Broke”*
**Size-Overall**4%
*“they were all too large”*
**Color**4%
*“No pink”*
**Stain Resistance**3%
*“it was starting to stain my teeth”*
**Motor Power**2%
*“Pump is stupid”*
### **Top return reasons **
**Dispensing Mechanism**28%
**Size-Overall**14%
**Advertised Vs Actual Product**10%
**Functionality-Overall**10%
**Defective Material/Parts**5%
**Value For Money**4%
**Motor Power**3%
**Product Condition**3%
**Leak-Proof**2%
**Color**2%
## **Common questions**
- **Is toothpaste pump profitable to sell on Amazon United States?**
- The niche generates $152K/yr across 40 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the toothpaste pump niche?**
- 13 brands and 227 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in toothpaste pump?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Ease Of Use. The return rate is 0.4%.
- **When does demand for toothpaste pump peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the toothpaste pump niche?**
- Listings span $3.18–$29.89; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 3,147 reviews — the moat a new listing must climb.
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