---
title: "Reviews — toothpaste gel - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothpaste-gel/reviews"
last_updated: "2026-08-06T00:58:05.199Z"
locale: en
meta:
  description: "Niche score 46/100 · $898K/yr market · 536K searches/yr · $12.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $898K/yr market · 536K searches/yr · $12.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — toothpaste gel - Flapen"
---

# **toothpaste gel**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 76Growth 21Conversion 96Competition 24Returns 99Price range 47Avg price 53Brand share 0Review moat 23Quality gap 20

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$898K**

$898K/yr · 536K searches

**Avg price**

**Good****$12.36**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$3.34–$25.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****7,753.85**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Reviews