---
title: "Toothpaste Cavity Protection — $637K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothpaste-cavity-protection"
last_updated: "2026-08-10T21:01:17.933Z"
locale: en
meta:
description: "Niche score 46/100 · $637K/yr market · 328K searches/yr · $11.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $637K/yr market · 328K searches/yr · $11.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toothpaste Cavity Protection — $637K/yr Amazon US Niche (2026) - Flapen"
---
# **toothpaste cavity protection**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 66Growth 29Conversion 98Competition 32Returns 99Price range 25Avg price 47Brand share 0Review moat 24Quality gap 21
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$637K**
$637K/yr · 328K searches
**Avg price**
**Okay****$11.58**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$1.95–$19.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,389.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toothpaste cavity protection is a $637K/yr Amazon United States market (328K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothpaste cavity protection market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$579K–$695K**
- units × avg price
- **Conversion rate**
- **16.8%**
- **Avg BSR**
- **#258**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**204**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Crest53% - Colgate47%
## **Demand**
Weekly Amazon search volume, last 26 weeks — +3.5% search growth over the last 90 days.
7K5KJan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/toothpaste-cavity-protection/trend)
## **Top toothpaste cavity protection search terms**
- **crest cavity protection toothpaste**61K/yr+9.7%15.3% conv. - **colgate cavity protection toothpaste**53K/yr+29.1%19.6% conv. - **crest regular toothpaste**21K/yr-15.7%15.7% conv. - **colgate cavity protection**16K/yr+16.9%13.7% conv. - **crest cavity protection regular paste**20K/yr-26.7%15.7% conv. - **toothpaste cavity protection**15K/yr-1.5%9.2% conv. - **non whitening toothpaste**13K/yr+21.4%3.5% conv. - **colgate total clean mint toothpaste**11K/yr+47.7%12.5% conv. - **colgate clean mint toothpaste**10K/yr-1.9%10.1% conv. - **cavity protection toothpaste**11K/yr-5.3%3.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/toothpaste-cavity-protection/search-terms)
## **Top toothpaste cavity protection products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$64K20%$127K30%$191K40%$255K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crest Toothpaste 8.2 Ounce Cavity Protection Regular (Pack of 2)**Crest**$8.83**4.8★230 rev](https://www.amazon.com/dp/B07GZ8RZ4T) [2**Colgate Cavity Protection Toothpaste with Fluoride Minty Great Regular Flavor Anti Cavity Toothpaste 6 Pack 6 Oz Tubes**Colgate**$9.84**4.8★65,572 rev](https://www.amazon.com/dp/B01BNEWDFQ) [3**Colgate Cavity Protection Toothpaste with Fluoride - 2.5 ounce + 60% Free - 2 Pack**Colgate**$5.99**4.5★1,252 rev](https://www.amazon.com/dp/B07CX5KFK3) [4**Crest Cavity Protection Toothpaste Regular - 8.2 oz Pack of 5**Crest**$17.83**4.8★658 rev](https://www.amazon.com/dp/B07GZ8N686) [5**Crest Cavity Protection Toothpaste Regular Paste 4.2 Oz**Crest**$6.25**4.6★374 rev](https://www.amazon.com/dp/B08SKCX47N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Colgate Total Active Prevention Deep Clean Toothpaste Anticavity Fluoride Toothpaste Clinically Proven Fluoride Formula Helps Fight Plaque Bacteria Mint 3 Pack 5.1 oz**Colgate**$9.73**1,236 rev1y ago](https://www.amazon.com/dp/B0DNTV6T42) [**Colgate Total Active Prevention Clean Mint Toothpaste Anticavity Fluoride Toothpaste Clinically Proven Formula That Fights Plaque Bacteria Mint 4 Pack 5.1 oz**Colgate**$16.57**3,095 rev3y ago](https://www.amazon.com/dp/B0BLWHGGTQ) [**Colgate Total Active Prevention Whitening Gel Toothpaste with Fluoride Bulk with Clinically Proven Formula That Fights Plaque Bacteria Mint 4 Pack 5.1 oz**Colgate**$13.86**4,813 rev3y ago](https://www.amazon.com/dp/B0BLWFJMQQ) [**Crest Cavity Protection Toothpaste Regular Paste 5.7 Oz (Pack Of 2)**Crest**$9.16**421 rev6y ago](https://www.amazon.com/dp/B08463PCNG) [**Crest Fluoride Anticavity Toothpaste Prevents Cavities Before They Start Regular Paste 8.2 Ounce (Pack of 5)**Crest**$17.65**2,119 rev6y ago](https://www.amazon.com/dp/B082VHXPQJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Central Sales Company Colgate Cavity Protection Fluoride Toothpaste Great Regular Flavor Travel Size Tsa Approved White 1 Ounce**Colgate**$3.07**3.6★**▲ 173%**](https://www.amazon.com/dp/B01FIL72L0) [**Crest Toothpaste 8.2 Ounce Cavity Protection Regular (Pack of 2)**Crest**$8.83**4.8★**▲ 152%**](https://www.amazon.com/dp/B07GZ8RZ4T) [**Crest Toothpaste 8.2 Ounce Cavity Protect 5-Pack**Crest**$19.44**4.7★**▲ 117%**](https://www.amazon.com/dp/B081TKFB56) [**Colgate Cavity Protection Toothpaste with Fluoride - 2.5 ounce + 60% Free - 2 Pack**Colgate**$5.99**4.5★**▲ 50%**](https://www.amazon.com/dp/B07CX5KFK3) [**Colgate Cavity Protection Toothpaste with Fluoride Minty Great Regular Flavor Anti Cavity Toothpaste 6 Pack 6 Oz Tubes**Colgate**$9.84**4.8★**▲ 46%**](https://www.amazon.com/dp/B01BNEWDFQ)
**~~View all trending →~~**
## **What buyers say about toothpaste cavity protection**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**40%
*“Great Value”*
**Quality-Overall**15%
*“decent tube”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Tooth Brightening**7%
*“Keep his teeth white”*
**Cleansing**5%
*“gives your teeth a good clean”*
**Size-Overall**5%
*“Great size”*
**Breathability**4%
*“Good breath”*
**Efficiency**2%
*“It is working well”*
**Ease Of Cleaning**2%
*“Clean great flourish after taste fresh colgate verified Amazon buy again”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**34%
*“The tubes are smaller than most”*
**Value For Money**17%
*“OVER PRICED”*
**Advertised Vs Actual Product**8%
*“Misleading picture and description”*
**Quality-Overall**5%
*“Cheap price on a quality product”*
**Ingredients-Overall**5%
*“Changed the ingredients”*
**Ease Of Cleaning**4%
*“Your mouth doesnt feel clean at all after using”*
**Ease Of Use**3%
*“My kids struggle to use these independently”*
**Smell**2%
*“Terrible smell”*
**Color**2%
*“As a whitener, it sucks”*
**Product Condition**2%
*“box looked pre-opened”*
### **Top return reasons **
**Advertised Vs Actual Product**38%
**Size-Overall**23%
**Value For Money**12%
**Color**3%
**Leak-Proof**3%
**Defective Material/Parts**3%
**Ingredients-Overall**3%
**Smell**2%
**Product Condition**2%
**Functionality-Overall**2%
## **Common questions**
- **Is toothpaste cavity protection profitable to sell on Amazon United States?**
- The niche generates $637K/yr across 18 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the toothpaste cavity protection niche?**
- 2 brands and 204 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in toothpaste cavity protection?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.3%.
- **What does it cost to enter the toothpaste cavity protection niche?**
- Listings span $1.95–$19.44; the average listing price is $11.58 (sweet spot $15–$100). The average incumbent carries 5,390 reviews — the moat a new listing must climb.
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