---
title: "Toothpaste Cap — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothpaste-cap"
last_updated: "2026-08-10T15:15:31.944Z"
locale: en
meta:
description: "Niche score 31/100 · $47K/yr market · 112K searches/yr · $6.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $47K/yr market · 112K searches/yr · $6.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toothpaste Cap — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **toothpaste cap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 16Conversion 70Competition 2Returns 86Price range 0Avg price 18Brand share 0Review moat 37Quality gap 78
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,759**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$6.64**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$47K**
$47K/yr · 112K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$1.00–$9.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, toothpaste cap is a $47K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 31/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothpaste cap market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$53K–$66K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#427**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Chrome Cherry59% - Tilcare15% - Tnvee13% - UDQYQ7% - Generic3% - ABOOFAN3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/toothpaste-cap/trend)
## **Top toothpaste cap search terms**
- **toothpaste cap**28K/yr-12.9%5.4% conv. - **toothpaste caps**17K/yr-26.6%5.2% conv. - **toothpaste cover**11K/yr-1.0%2.5% conv. - **toothpaste cap no mess**11K/yr-28.3%9.1% conv. - **self closing toothpaste caps**10K/yr-35.3%6.7% conv. - **toothpaste flip cap**5K/yr+17.5%0.8% conv. - **silicone toothpaste cap**4K/yr+7.7%5.9% conv. - **toothpaste topper**7K/yr-30.7%5.8% conv. - **toothpaste caps for kids**4K/yr-22.7%5.3% conv. - **toothpaste cap dispenser**3K/yr+10.4%2.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/toothpaste-cap/search-terms)
## **Top toothpaste cap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$7K30%$14K45%$21K60%$28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chrome Cherry SqueezMe Silicone Self-Closing Toothpaste Caps No-Mess Dispensing for Kids and Adults Easy Installation Compatible with Most Standard Tubes Clear 3-Pack**Chrome Cherry**$6.38**4.4★11,107 rev](https://www.amazon.com/dp/B07LCX8K8D) [2**Self Closing Toothpaste Caps 6-Pack by Tilcare - No Waste Cap Dispensers for Adult and Kids Bathroom - Mess-Free Toothpaste Lids - Easy to Use Food Grade Silicone and BPA-Free Toppers**Tilcare**$7.44**4.4★4,521 rev](https://www.amazon.com/dp/B09CYM5MFM) [3**6 Pack Silcone Toothpaste Cap Tnvee Reusable Self Closing Toothpaste Squeezer Dispenser with Organizer Box for Kids and Adults in Bathroom Hygiene No Mess No Waste**Tnvee**$7.55**4.3★3,383 rev](https://www.amazon.com/dp/B09FPVF8YZ) [4**UDQYQ Self Closing Toothpaste Caps - Silicone Toothpaste Cap Mess-Free Toothpaste Pump Toothpaste Caps for Kids Adults Toothpaste Dispenser Squeezer Lids for Bathroom Accessories**UDQYQ**$5.93**3.7★36 rev](https://www.amazon.com/dp/B0D9LLJ77Q) [5**3 Pack Self-Closing Toothpaste Caps - No Mess Silicone Toothpaste Dispenser for Kids & Adults - Self-Sealing Toothpaste Squeezer Topper for Clean Bathroom Counter - Easy Install Bathroom Accessories**Generic**$1.00**4.7★10 rev](https://www.amazon.com/dp/B0GQH3WF7W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Pack Self-Closing Toothpaste Caps - No Mess Silicone Toothpaste Dispenser for Kids & Adults - Self-Sealing Toothpaste Squeezer Topper for Clean Bathroom Counter - Easy Install Bathroom Accessories**Generic**$1.00**10 rev4mo ago](https://www.amazon.com/dp/B0GQH3WF7W) [**UDQYQ Self Closing Toothpaste Caps - Silicone Toothpaste Cap Mess-Free Toothpaste Pump Toothpaste Caps for Kids Adults Toothpaste Dispenser Squeezer Lids for Bathroom Accessories**UDQYQ**$5.93**36 rev1y ago](https://www.amazon.com/dp/B0D9LLJ77Q) [**ABOOFAN 30pcs Plastic Toothpaste Tops - Screw-in Toothpaste Caps with Flip Lid Travel Cover**ABOOFAN**$8.54**53 rev2y ago](https://www.amazon.com/dp/B0D77T1RGN) [**Chrome Cherry SqueezMe Silicone Self-Closing Toothpaste Caps No-Mess Dispensing for Kids and Adults Easy Installation Compatible with Most Standard Tubes Multicolor 6-Pack**Chrome Cherry**$9.66**203 rev2y ago](https://www.amazon.com/dp/B0CCDGC4RR) [**Self Closing Toothpaste Caps 6-Pack by Tilcare - No Waste Cap Dispensers for Adult and Kids Bathroom - Mess-Free Toothpaste Lids - Easy to Use Food Grade Silicone and BPA-Free Toppers**Tilcare**$7.44**4,521 rev4y ago](https://www.amazon.com/dp/B09CYM5MFM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 Pack Self-Closing Toothpaste Caps - No Mess Silicone Toothpaste Dispenser for Kids & Adults - Self-Sealing Toothpaste Squeezer Topper for Clean Bathroom Counter - Easy Install Bathroom Accessories**Generic**$1.00**4.7★**▲ 345%**](https://www.amazon.com/dp/B0GQH3WF7W) [**UDQYQ Self Closing Toothpaste Caps - Silicone Toothpaste Cap Mess-Free Toothpaste Pump Toothpaste Caps for Kids Adults Toothpaste Dispenser Squeezer Lids for Bathroom Accessories**UDQYQ**$5.93**3.7★**▲ 29%**](https://www.amazon.com/dp/B0D9LLJ77Q) [**Chrome Cherry SqueezMe Silicone Self-Closing Toothpaste Caps No-Mess Dispensing for Kids and Adults Easy Installation Compatible with Most Standard Tubes Clear 3-Pack**Chrome Cherry**$6.38**4.4★**— 8%**](https://www.amazon.com/dp/B07LCX8K8D) [**Chrome Cherry SqueezMe Silicone Self-Closing Toothpaste Caps No-Mess Dispensing for Kids and Adults Easy Installation Compatible with Most Standard Tubes Multicolor 6-Pack**Chrome Cherry**$9.66**4.3★**— 7%**](https://www.amazon.com/dp/B0CCDGC4RR) [**Self Closing Toothpaste Caps 6-Pack by Tilcare - No Waste Cap Dispensers for Adult and Kids Bathroom - Mess-Free Toothpaste Lids - Easy to Use Food Grade Silicone and BPA-Free Toppers**Tilcare**$7.44**4.4★**▼ 17%**](https://www.amazon.com/dp/B09CYM5MFM)
**~~View all trending →~~**
## **What buyers say about toothpaste cap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**18%
*“Easy to use”*
**Ease Of Cleaning**14%
*“I can clean it quickly”*
**Size-Overall**12%
*“They fit well”*
**Oral Hygiene**12%
*“These have really helped my kids take better care of their toothpaste tubes”*
**Quality-Overall**8%
*“Good quality”*
**Efficiency**6%
*“Works well and easy to substitute for original cap”*
**Design-Overall**6%
*“Elegant”*
**Value For Money**3%
*“Good value for money”*
**Leak-Proof**3%
*“Doesnt leak, goes on easily saves time wont lose cap”*
**Tooth Brightening**3%
*“Works great to squeeze out toothpaste”*
### **What buyers complain about **
**Ease Of Cleaning**15%
*“Not exactly clean”*
**Functionality-Overall**15%
*“Didn't work”*
**Oral Hygiene**7%
*“Only to discover 40 pounds of toothpaste smeared all over the top”*
**Ease Of Use**7%
*“My kids cannot even use it themselves so it defeats the purpose”*
**Moist/Dry**6%
*“That turned into a dried up mess”*
**Adhesion/Stickiness**6%
*“gets sticky and messy”*
**Hard Feel**5%
*“harden inside cap”*
**Size-Overall**4%
*“Too tight”*
**Leak-Proof**3%
*“you remove it it will continue to leak out”*
**Durability**3%
*“Came off in 2 seconds”*
### **Top return reasons **
**Size-Overall**52%
**Functionality-Overall**14%
**Advertised Vs Actual Product**7%
**Compatibility-Overall**4%
**Dispensing Mechanism**3%
**Ease Of Use**3%
**Adhesion/Stickiness**3%
**Leak-Proof**2%
**Quality-Overall**2%
**Ease Of Cleaning**1%
## **Common questions**
- **Is toothpaste cap profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (31/100).
- **How competitive is the toothpaste cap niche?**
- 6 brands and 8 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in toothpaste cap?**
- Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Oral Hygiene. The return rate is 1.4%.
- **When does demand for toothpaste cap peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the toothpaste cap niche?**
- Listings span $1.00–$9.66; the average listing price is $6.64 (sweet spot $15–$100). The average incumbent carries 2,759 reviews — the moat a new listing must climb.
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