---
title: "Search terms — toothpaste bulk - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothpaste-bulk/search-terms"
last_updated: "2026-08-10T23:45:29.964Z"
locale: en
meta:
  description: "Niche score 58/100 · $564K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $564K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — toothpaste bulk - Flapen"
---

# **toothpaste bulk**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 33Conversion 89Competition 69Returns 99Price range 85Avg price 87Brand share 18Review moat 24Quality gap 30

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.72**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.98–$91.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$564K**

$564K/yr · 275K searches

**Growth**

**Okay****+6.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,986.59**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

## Search terms