---
title: "Toothpaste Bulk — $564K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothpaste-bulk"
last_updated: "2026-08-10T15:15:56.244Z"
locale: en
meta:
description: "Niche score 58/100 · $564K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $564K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toothpaste Bulk — $564K/yr Amazon US Niche (2026) - Flapen"
---
# **toothpaste bulk**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 33Conversion 89Competition 69Returns 99Price range 85Avg price 87Brand share 18Review moat 24Quality gap 30
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.72**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.98–$91.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$564K**
$564K/yr · 275K searches
**Growth**
**Okay****+6.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,986.59**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toothpaste bulk is a $564K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothpaste bulk market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$592K–$789K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#507**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**198**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 82%
**Open market**
**5%**
- Crest76% - Dimsile6% - Colgate5% - FRESHMINT4% - twoworld3% - Navona2% - Open — no brand owns it (5 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — +6.3% search growth over the last 90 days.
23K18KSpike '25Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/toothpaste-bulk/trend)
## **Top toothpaste bulk search terms**
- **crest travel size toothpaste**38K/yr+18.5%13.4% conv. - **travel toothpaste bulk**32K/yr-17.9%7.5% conv. - **travel toothpaste crest**17K/yr+10.7%14.3% conv. - **travel size crest toothpaste**16K/yr+11.9%13.3% conv. - **travel size toothpaste bulk**23K/yr-25.0%5.3% conv. - **mini toothpaste bulk**21K/yr-7.3%5.3% conv. - **travel crest toothpaste**14K/yr+22.8%16.7% conv. - **crest toothpaste travel size**13K/yr+26.6%11.9% conv. - **bulk travel toothpaste**18K/yr+3.4%5.7% conv. - **bulk toothpaste 100 pack**4K/yr>1,000%1.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/toothpaste-bulk/search-terms)
## **Top toothpaste bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$17K6%$34K9%$51K12%$68K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crest 3D White Vivid Fluoride Anticavity Toothpaste Radiant Mint 0.85 oz Travel Size (Pack of 4)**Crest**$7.85**4.7★1,385 rev](https://www.amazon.com/dp/B016OZN8U8) [2**Crest Cavity Regular Toothpaste Travel Size .85 oz. (Pack of 24)**Crest**$20.07**4.8★1,415 rev](https://www.amazon.com/dp/B00908FOU4) [3**Crest Cavity Protection Regular Toothpaste Travel Size .85 oz. (24g) - Pack of 4**Crest**$6.62**4.7★252 rev](https://www.amazon.com/dp/B0BB89D522) [4**Crest Complete Whitening Scope Minty Toothpaste**Crest**$14.20**4.8★25 rev](https://www.amazon.com/dp/B0BB4RGHJ5) [5**Crest 3D White Brilliance Toothpaste Vibrant Peppermint Travel Size 0.85 oz (24g) - Pack of 4**Crest**$6.36**4.7★14,310 rev](https://www.amazon.com/dp/B0B9ZNL9NZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$18.96**338 rev5mo ago](https://www.amazon.com/dp/B0FZD8FZCF) [**0.28oz Small Toothpaste Travel Size Bulk Mini Toothpaste Travel Mint Scent TSA Compliant for Hotel Camping Gym Office School Homeless 40**twoworld**$9.95**102 rev1y ago](https://www.amazon.com/dp/B0DXQ2MXRN) [**Dimsile 100 Pcs Mini Toothpaste Bulk Regular Clean Mint Toothpaste for Bad Breath Helps Freshens Breath Whitens Teeth Travel Size 0.18oz for Home Hotel Office School Camping**Dimsile**$21.67**127 rev1y ago](https://www.amazon.com/dp/B0DFYLMGHG) [**Dimsile 200 Pcs Mini Toothpaste Bulk Regular Clean Mint Toothpaste for Bad Breath Helps Freshens Breath Whitens Teeth Travel Size 0.18oz for Home Hotel Office School Camping**Dimsile**$34.19**127 rev2y ago](https://www.amazon.com/dp/B0D3V1BQW5) [**Navona 100 PCS Disposable Toothbrush with Toothpaste Bulk Travel Toothpaste Bulk Toothpastes Individually Wrapped Bulk Toothbrush Ergonomics Handle Medium Soft Bristle Perfect for Travel Hotel**Navona**$23.23**359 rev2y ago](https://www.amazon.com/dp/B0CWN8HVNJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$18.96**4.7★**▲ 160%**](https://www.amazon.com/dp/B0FZD8FZCF) [**Crest Pro-Health Whitening Gel Toothpaste (4.3oz)**Crest**$3.98**4.7★**▲ 80%**](https://www.amazon.com/dp/B0BQ1M98FB) [**Crest Complete Whitening Scope Minty Toothpaste**Crest**$14.20**4.8★**▲ 56%**](https://www.amazon.com/dp/B0BB4RGHJ5) [**Dimsile 100 Pcs Mini Toothpaste Bulk Regular Clean Mint Toothpaste for Bad Breath Helps Freshens Breath Whitens Teeth Travel Size 0.18oz for Home Hotel Office School Camping**Dimsile**$21.67**4.0★**▲ 55%**](https://www.amazon.com/dp/B0DFYLMGHG) [**Crest Complete Whitening Scope Minty Toothpaste Travel Size 0.85 Oz (24g) - Pack of 4**Crest**$5.63**4.7★**▲ 36%**](https://www.amazon.com/dp/B0BB5PJ8KL)
**~~View all trending →~~**
## **What buyers say about toothpaste bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Affordable price”*
**Tooth Brightening**14%
*“my teeth are definitely whiter”*
**Quality-Overall**11%
*“Great balance of quality and price, used for many years”*
**Size-Overall**10%
*“Convenient size”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Cleansing**6%
*“Clean feel”*
**Breathability**5%
*“freshens breath”*
**Efficiency**4%
*“Definitely effective”*
**Ease Of Use**3%
*“it is easy to pack”*
**Tooth Sensitivity**2%
*“Work good for my sensitive gum”*
### **What buyers complain about **
**Size-Overall**23%
*“tube smaller than expected”*
**Value For Money**11%
*“Pricey”*
**Functionality-Overall**6%
*“Zero Results”*
**Quality-Overall**6%
*“Garbage”*
**Advertised Vs Actual Product**6%
*“Didnt come like picture”*
**Color**4%
*“Not pure white”*
**Ease Of Use**3%
*“I find it difficult to use”*
**Product Condition**3%
*“Brand new & the side tore”*
**Design-Overall**2%
*“the cap design is horrible”*
**Adhesion/Stickiness**2%
*“Box not glued shut”*
### **Top return reasons **
**Size-Overall**49%
**Advertised Vs Actual Product**20%
**Value For Money**9%
**Product Condition**4%
**Defective Material/Parts**3%
**Leak-Proof**3%
**Functionality-Overall**2%
**Smell**1%
**Ingredients-Overall**1%
**Quality-Overall**1%
## **Common questions**
- **Is toothpaste bulk profitable to sell on Amazon United States?**
- The niche generates $564K/yr across 41 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the toothpaste bulk niche?**
- 11 brands and 198 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in toothpaste bulk?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 0.2%.
- **What does it cost to enter the toothpaste bulk niche?**
- Listings span $3.98–$91.07; the average listing price is $19.72 (sweet spot $15–$100). The average incumbent carries 4,987 reviews — the moat a new listing must climb.
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