---
title: "Toothpaste 3 Oz — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothpaste-3-oz"
last_updated: "2026-08-10T15:16:05.031Z"
locale: en
meta:
description: "Niche score 47/100 · $57K/yr market · 32K searches/yr · $10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $57K/yr market · 32K searches/yr · $10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toothpaste 3 Oz — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **toothpaste 3 oz**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 49Conversion 98Competition 66Returns 99Price range 32Avg price 39Brand share 5Review moat 23Quality gap 24
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+19.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.66**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$1.97–$21.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,447.93**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$57K**
$57K/yr · 32K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toothpaste 3 oz is a $57K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothpaste 3 oz market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$43K–$53K**
- units × avg price
- **Conversion rate**
- **16.4%**
- **Avg BSR**
- **#241**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**712**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 95%
**Open market**
**1%**
- Colgate45% - Crest39% - 365 by Whole Foods Market9% - Sensodyne3% - SENSODYNE PRONAMEL2% - Davids1% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 9 weeks — +19.2% search growth over the last 90 days.
5K3KMay '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/toothpaste-3-oz/trend)
## **Top toothpaste 3 oz search terms**
- **3 oz toothpaste**14K/yr+16.1%11.6% conv. - **3oz toothpaste**9K/yr+32.0%12.2% conv. - **toothpaste 3 oz**10K/yr+12.5%12.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/toothpaste-3-oz/search-terms)
## **Top toothpaste 3 oz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colgate Cavity Protection Toothpaste with Fluoride - 2.5 ounce + 60% Free - 2 Pack**Colgate**$5.99**4.5★1,252 rev](https://www.amazon.com/dp/B07CX5KFK3) [2**Crest Tartar Protection & Anticavity Toothpaste with Fluoride Regular Paste 2.4oz (Pack of 3)**Crest**$8.65**4.6★490 rev](https://www.amazon.com/dp/B0BKF9F9H1) [3**Crest 3D White Advanced Teeth Whitening Toothpaste Radiant Mint 3.3 oz Pack of 2**Crest**$7.88**4.7★3,192 rev](https://www.amazon.com/dp/B0CMW3X9ZK) [4**Colgate Total Active Prevention Gum Protect Whitening Toothpaste 3 Pack SLS Free Gingivitis Toothpaste for Bleeding Gums Redness Inflammation Irritation and Sensitivity 3.0 oz**Colgate**$15.47**4.7★825 rev](https://www.amazon.com/dp/B0DNTTPDD4) [5**Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$18.96**4.7★338 rev](https://www.amazon.com/dp/B0FZD8FZCF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$18.96**338 rev5mo ago](https://www.amazon.com/dp/B0FZD8FZCF) [**Colgate Optic White Pro Series High Impact White 3 Pack Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine Brilliant Mint Flavor 3.0 OZ**Colgate**$21.09**760 rev6mo ago](https://www.amazon.com/dp/B0G2T1S85K) [**Sensodyne Cavity + Sensitivity Toothpaste Fluoride Toothpaste for Sensitive Teeth and Cavity Protection 2.7 oz**Sensodyne**$4.94**609 rev7mo ago](https://www.amazon.com/dp/B0FTGFJ545) [**Crest 3D White Deep Stain Remover Toothpaste Teeth whitening for Adults 3.1oz 2 Pack Sensitivity Safe Enamel Repair Cavity Protection Fluoride Toothpaste Travel Size Toiletries**Crest**$19.75**8,716 rev1y ago](https://www.amazon.com/dp/B0DPNGKZ9P) [**Colgate Total Active Prevention Gum Protect Whitening Toothpaste 3 Pack SLS Free Gingivitis Toothpaste for Bleeding Gums Redness Inflammation Irritation and Sensitivity 3.0 oz**Colgate**$15.47**825 rev1y ago](https://www.amazon.com/dp/B0DNTTPDD4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate Total Teeth Whitening Toothpaste 3.3 oz (93g) - Pack of 3**Colgate**$12.36**4.6★**▲ 179%**](https://www.amazon.com/dp/B07PB39VVL) [**Colgate Optic White Pro Series High Impact White 3 Pack Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine Brilliant Mint Flavor 3.0 OZ**Colgate**$21.09**4.6★**▲ 173%**](https://www.amazon.com/dp/B0G2T1S85K) [**Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$18.96**4.7★**▲ 166%**](https://www.amazon.com/dp/B0FZD8FZCF) [**Crest 3D White Advanced Teeth Whitening Toothpaste Radiant Mint 3.3 oz Pack of 2**Crest**$7.88**4.7★**▲ 141%**](https://www.amazon.com/dp/B0CMW3X9ZK) [**Sensodyne Cavity + Sensitivity Toothpaste Fluoride Toothpaste for Sensitive Teeth and Cavity Protection 2.7 oz**Sensodyne**$4.94**4.6★**▲ 140%**](https://www.amazon.com/dp/B0FTGFJ545)
**~~View all trending →~~**
## **What buyers say about toothpaste 3 oz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**21%
*“Teeth whitener”*
**Value For Money**10%
*“Excellent value”*
**Oral Hygiene**10%
*“Good for teeth”*
**Quality-Overall**9%
*“Good quality and came on time”*
**Tooth Sensitivity**7%
*“Excellent for sensitive teeth”*
**Cleansing**5%
*“cleans well”*
**Efficiency**4%
*“Actually works, and works quickly”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Taste-Overall**3%
*“Good taste”*
**Size-Overall**3%
*“Convenient size”*
### **What buyers complain about **
**Size-Overall**10%
*“Tubes are smaller”*
**Value For Money**10%
*“Expensive”*
**Functionality-Overall**8%
*“Didn't work”*
**Oral Hygiene**5%
*“Burned my mouth”*
**Ease Of Use**4%
*“I was unable to use it”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Dispensing Mechanism**3%
*“Awful dispenser”*
**Ingredients-Overall**3%
*“I have no idea what ingredient caused this”*
**Taste-Overall**2%
*“Horrible taste”*
**Quality-Overall**2%
*“I think its a bit overpriced for the quality”*
### **Top return reasons **
**Advertised Vs Actual Product**20%
**Size-Overall**19%
**Value For Money**10%
**Functionality-Overall**6%
**Ingredients-Overall**5%
**Leak-Proof**3%
**Taste-Overall**3%
**Product Condition**3%
**Flavor**3%
**Tooth Sensitivity**3%
## **Common questions**
- **Is toothpaste 3 oz profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the toothpaste 3 oz niche?**
- 7 brands and 712 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in toothpaste 3 oz?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 0.2%.
- **What does it cost to enter the toothpaste 3 oz niche?**
- Listings span $1.97–$21.09; the average listing price is $10.66 (sweet spot $15–$100). The average incumbent carries 7,448 reviews — the moat a new listing must climb.
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