---
title: "Search terms — toothpaste 1 pack - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothpaste-1-pack/search-terms"
last_updated: "2026-08-10T16:18:46.620Z"
locale: en
meta:
  description: "Niche score 53/100 · $305K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $305K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — toothpaste 1 pack - Flapen"
---

# **toothpaste 1 pack**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 51Growth 40Conversion 94Competition 63Returns 99Price range 68Avg price 57Brand share 7Review moat 25Quality gap 19

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$1.97–$42.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.83**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$305K**

$305K/yr · 203K searches

**Growth**

**Okay****+12.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,615.97**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms