---
title: "Toothpaste 1 Pack — $305K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothpaste-1-pack"
last_updated: "2026-08-10T14:23:14.495Z"
locale: en
meta:
description: "Niche score 53/100 · $305K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $305K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toothpaste 1 Pack — $305K/yr Amazon US Niche (2026) - Flapen"
---
# **toothpaste 1 pack**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 51Growth 40Conversion 94Competition 63Returns 99Price range 68Avg price 57Brand share 7Review moat 25Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$1.97–$42.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.83**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$305K**
$305K/yr · 203K searches
**Growth**
**Okay****+12.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,615.97**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toothpaste 1 pack is a $305K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothpaste 1 pack market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$257K–$321K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#488**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**213**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 84%
**Open market**
**2%**
- Crest85% - Generic5% - TheraBreath3% - Colgate3% - Aquafresh1% - Arm & Hammer1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/toothpaste-1-pack/trend)
## **Top toothpaste 1 pack search terms**
- **crest cool mint gel toothpaste**21K/yr+30.6%5.9% conv. - **crest gel toothpaste**20K/yr+16.5%6.0% conv. - **crest deep clean toothpaste**20K/yr+3.3%8.8% conv. - **deep clean toothpaste**18K/yr+2.6%7.1% conv. - **crest toothpaste gel**16K/yr+10.4%7.0% conv. - **crest cool mint gel**13K/yr+25.0%5.8% conv. - **toothpaste single**10K/yr+23.1%14.9% conv. - **toothpaste 1 pack**11K/yr+7.1%17.0% conv. - **toothpaste single pack**7K/yr+0.3%16.8% conv. - **toothpaste deep clean**7K/yr+37.7%9.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/toothpaste-1-pack/search-terms)
## **Top toothpaste 1 pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$24K12%$37K16%$49K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crest Cavity Protection Toothpaste Gel Cool Mint 8.20 oz (Pack of 5)**Crest**$25.51**4.7★1,393 rev](https://www.amazon.com/dp/B01IADUSO6) [2**Crest Pro-Health Whitening Gel Toothpaste (4.3oz)**Crest**$3.98**4.7★1,933 rev](https://www.amazon.com/dp/B0BQ1M98FB) [3**Crest Pro-Health Advanced Deep Clean Mint Toothpaste 5.1 Oz**Crest**$4.75**4.8★2,548 rev](https://www.amazon.com/dp/B06XH21RDK) [4**Crest Pro-Health Advanced Deep Clean Mint Toothpaste 2 Count (Pack of 1)**Crest**$8.40**4.8★2,022 rev](https://www.amazon.com/dp/B07FL7PMNM) [5**Crest Plus Deep Clean Toothpaste Effervescent Mint Anticavity Fluoride Toothpaste Whitening Stain Removal 5.4 oz**Crest**$8.87**4.6★113 rev](https://www.amazon.com/dp/B07Q39QL2N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Crests Cavity Protection Toothpaste Gel Cool Mint 5.7 oz (3 Pack)**Generic**$9.65**0 rev1mo ago](https://www.amazon.com/dp/B0H4D3P566) [**New Crests Cavity Protection Toothpaste Gel Cool Mint 5.7 oz (3 Pack)**Generic**$11.22**3 rev7mo ago](https://www.amazon.com/dp/B0GXB896XB) [**TheraBreath Deep Clean Toothpaste Fresh Mint 4 Oz 2-Pack**TheraBreath**$11.71**1,702 rev12mo ago](https://www.amazon.com/dp/B0FFVFJBCZ) [**Crest 3D White Deep Stain Remover Toothpaste Teeth whitening for Adults 3.1oz 2 Pack Sensitivity Safe Enamel Repair Cavity Protection Fluoride Toothpaste Travel Size Toiletries**Crest**$19.75**8,716 rev1y ago](https://www.amazon.com/dp/B0DPNGKZ9P) [**Colgate Total Active Prevention Deep Clean Toothpaste Anticavity Fluoride Toothpaste Clinically Proven Fluoride Formula Helps Fight Plaque Bacteria Mint 3 Pack 5.1 oz**Colgate**$9.73**1,236 rev1y ago](https://www.amazon.com/dp/B0DNTV6T42)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Crests Cavity Protection Toothpaste Gel Cool Mint 5.7 oz (3 Pack)**Generic**$9.65**0.0★**▲ 256%**](https://www.amazon.com/dp/B0H4D3P566) [**New Crests Cavity Protection Toothpaste Gel Cool Mint 5.7 oz (3 Pack)**Generic**$11.22**4.0★**▲ 250%**](https://www.amazon.com/dp/B0GXB896XB) [**Crest Cavity Protection Toothpaste Gel Cool Mint 8.20 oz (Pack of 5)**Crest**$25.51**4.7★**▲ 200%**](https://www.amazon.com/dp/B01IADUSO6) [**Crest 3DWhite Brilliance Deep Stain Remover Ultra White Toothpaste - 2.1oz**Crest**$7.15**4.4★**▲ 147%**](https://www.amazon.com/dp/B0DPNH9Q9W) [**Crest gel cavity protection cool mint toothpaste (Pack of 10)**Crest**$42.86**4.9★**▲ 88%**](https://www.amazon.com/dp/B07JMFM73Y)
**~~View all trending →~~**
## **What buyers say about toothpaste 1 pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**20%
*“Brightens teeth”*
**Value For Money**17%
*“Great Deal”*
**Quality-Overall**13%
*“Great product with noticeable results”*
**Cleansing**9%
*“Cleans well”*
**Advertised Vs Actual Product**6%
*“As described”*
**Tooth Sensitivity**6%
*“Doesn't hurt my teeth”*
**Efficiency**5%
*“It works well”*
**Breathability**5%
*“Freshens breath”*
**Ease Of Use**2%
*“easy to handle”*
**Size-Overall**2%
*“This is an economical size”*
### **What buyers complain about **
**Value For Money**13%
*“expensive”*
**Size-Overall**11%
*“the tube still seems surprisingly small”*
**Functionality-Overall**10%
*“Doesn't work as advertised”*
**Ease Of Use**7%
*“hard to squeeze out”*
**Dispensing Mechanism**4%
*“Awful dispenser”*
**Advertised Vs Actual Product**4%
*“Deceptive advertisement”*
**Allergies**3%
*“causes serious allergic”*
**Ease Of Cleaning**3%
*“Doesn't clean at all”*
**Color**2%
*“not a whitening product”*
**Durability**2%
*“It breaks super easily”*
### **Top return reasons **
**Size-Overall**22%
**Advertised Vs Actual Product**22%
**Value For Money**11%
**Leak-Proof**8%
**Product Condition**7%
**Functionality-Overall**6%
**Defective Material/Parts**4%
**Ingredients-Overall**3%
**Motor Power**2%
**Stain Resistance**1%
## **Common questions**
- **Is toothpaste 1 pack profitable to sell on Amazon United States?**
- The niche generates $305K/yr across 36 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the toothpaste 1 pack niche?**
- 8 brands and 213 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in toothpaste 1 pack?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Functionality-Overall. The return rate is 0.2%.
- **When does demand for toothpaste 1 pack peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the toothpaste 1 pack niche?**
- Listings span $1.97–$42.86; the average listing price is $12.83 (sweet spot $15–$100). The average incumbent carries 4,616 reviews — the moat a new listing must climb.
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