---
title: "Trend — toothbrushes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothbrushes/trend"
last_updated: "2026-08-10T21:01:11.184Z"
locale: en
meta:
  description: "Niche score 64/100 · $13.1M/yr market · 6.0M searches/yr · $14.97 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $13.1M/yr market · 6.0M searches/yr · $14.97 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — toothbrushes - Flapen"
---

# **toothbrushes**

**Launch it**

A $13.1M/yr market growing +0.7% this quarter with returns at 0.7% — clears our launch bar.

Market size 100Growth 26Conversion 97Competition 84Returns 97Price range 62Avg price 75Brand share 30Review moat 20Quality gap 27

**Market size**

**Incredible****$13.1M**

$13.1M/yr · 6.0M searches

**Conversion**

**Incredible****14.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Avg price**

**Great****$14.97**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$2.54–$140.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,865.12**

avg incumbent reviews — the moat a new listing must climb

## Trend