---
title: "Toothbrushes — $13.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothbrushes"
last_updated: "2026-08-10T15:16:03.930Z"
locale: en
meta:
description: "Niche score 64/100 · $13.1M/yr market · 6.0M searches/yr · $14.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $13.1M/yr market · 6.0M searches/yr · $14.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Toothbrushes — $13.1M/yr Amazon US Niche (2026) - Flapen"
---
# **toothbrushes**
**Launch it**
A $13.1M/yr market growing +0.7% this quarter with returns at 0.7% — clears our launch bar.
Market size 100Growth 26Conversion 97Competition 84Returns 97Price range 62Avg price 75Brand share 30Review moat 20Quality gap 27
**Market size**
**Incredible****$13.1M**
$13.1M/yr · 6.0M searches
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Avg price**
**Great****$14.97**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.54–$140.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,865.12**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, toothbrushes is a $13.1M/yr Amazon United States market (6.0M searches/yr). The top 5 brands hold 87% of demand. Verdict: Launch it — 64/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothbrushes market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$12.0M–$15.0M**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**240**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 63%
**Open market**
**11%**
- Colgate37% - Oral-B32% - GuruNanda8% - Amazon Basics6% - Reach4% - EasyHonor2% - Open — no brand owns it (13 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
150K100KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/toothbrushes/trend)
## **Top toothbrushes search terms**
- **toothbrushes**864K/yr+4.5%13.7% conv. - **oral b toothbrushes**847K/yr-0.8%7.6% conv. - **soft toothbrushes for adults**439K/yr+17.8%16.7% conv. - **toothbrush soft**427K/yr+2.1%18.0% conv. - **soft bristle toothbrush**363K/yr+1.8%13.2% conv. - **cepillo de dientes**429K/yr-0.7%5.1% conv. - **colgate toothbrush**356K/yr-8.3%7.6% conv. - **soft toothbrush**406K/yr-25.2%13.6% conv. - **oral b toothbrush**301K/yr+1.4%5.7% conv. - **toothbrush medium**271K/yr+9.6%17.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/toothbrushes/search-terms)
## **Top toothbrushes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$394K6%$787K9%$1.2M12%$1.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colgate Extra Clean Toothbrush Soft Toothbrush for Adults 6 Count (Pack of 1)**Colgate**$4.66**4.6★68,572 rev](https://www.amazon.com/dp/B00CC6XSSQ) [2**Colgate Extra Clean Toothbrush Medium Toothbrush for Adults 6 Pack**Colgate**$4.84**4.6★57,089 rev](https://www.amazon.com/dp/B00CC6XSRC) [3**Oral-B Pro Clean CrossAction Manual Toothbrush 6- Pack Medium Soft Bristle Brushes for Adults Deep Plaque Removal Daily Gum Health and Fresh Breath Travel Toiletries**Oral-B**$15.76**4.7★22,198 rev](https://www.amazon.com/dp/B01KZ6V00W) [4**Amazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft Cheek and Tongue Cleaner Full Size 10 Count 1 Pack (Previously Solimo)**Amazon Basics**$5.02**4.6★7,136 rev](https://www.amazon.com/dp/B08QWYMMYL) [5**GuruNanda Butter On Gums Toothbrush ADA Accepted Manual Toothbrushes with 8000+ Ultra Soft Softex Bristles for Sensitive & Receding Gums Perfect for Whiter Teeth Assorted Colors 6 Ct**GuruNanda**$5.99**4.7★10,853 rev](https://www.amazon.com/dp/B0BDHQSZCV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral-B Toothbrush Dual Clean Medium 6 Count**Oral-B**$4.98**231 rev5mo ago](https://www.amazon.com/dp/B0G1CR81YW) [**Colgate Total Active Prevention Foaming Clean Soft Toothbrushes Soft Bristle Toothbrush Pack for Plaque Removal Helps Reach Deeper Along the Gumline and Between Teeth White 2 Pack**Colgate**$7.61**871 rev1y ago](https://www.amazon.com/dp/B0D94QGTGF) [**GuruNanda Butter on Gums Charcoal Toothbrush - 8000+ SoftexTM Bristles for Sensitive Teeth & Gums Aids in Teeth Whitening Extra Soft (6 Count)**GuruNanda**$5.75**2,836 rev2y ago](https://www.amazon.com/dp/B0D5ZX5DJ7) [**GuruNanda Butter on Gums Toothbrush with Extra Soft Bristles for Sensitive Gums Soft Toothbrush for Kids & Adults 2 ct**GuruNanda**$2.54**10,853 rev2y ago](https://www.amazon.com/dp/B0CT8C87BM) [**Colgate Gum Expert Ultra Soft Toothbrush Pack Extra Soft Toothbrush for Sensitive Gums Bleeding and Irritation 2 Pack**Colgate**$9.39**1,986 rev2y ago](https://www.amazon.com/dp/B0CFG4VZBJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral-B Pro Health CrossAction Plaque Removal toothbrushes 2 Count Toothbrush Medium Deep Reach in Tight Spaces Tongue Scraper Tooth Brush Plaque Fighter Gentle on Teeth Gum stimulators**Oral-B**$8.78**4.7★**▲ 219%**](https://www.amazon.com/dp/B003USM192) [**Oral-B Toothbrush Dual Clean Medium 6 Count**Oral-B**$4.98**4.5★**▲ 202%**](https://www.amazon.com/dp/B0G1CR81YW) [**Colgate 360 Optic White Whitening Toothbrush Adult Soft Toothbrush with Whitening Cups Helps Whiten Teeth and Removes Odor Causing Bacteria 4 Pack**Colgate**$9.83**4.7★**▲ 54%**](https://www.amazon.com/dp/B00HC75THI) [**GuruNanda Butter On Gums Toothbrush ADA Accepted Manual Toothbrushes with 8000+ Ultra Soft Softex Bristles for Sensitive & Receding Gums Perfect for Whiter Teeth Assorted Colors 6 Ct**GuruNanda**$5.99**4.7★**▲ 51%**](https://www.amazon.com/dp/B0BDHQSZCV) [**Reach Essentials Toothbrush with Toothbrush Caps Multi-Zoned Angled Soft Bristles Contoured Handle Tongue Scraper 6 Count**Reach**$4.00**4.7★**▲ 46%**](https://www.amazon.com/dp/B08JQCZ71B)
**~~View all trending →~~**
## **What buyers say about toothbrushes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“fair price”*
**Quality-Overall**14%
*“Excellent Product”*
**Soft Feel**11%
*“So soft and smooth”*
**Brush Quality**6%
*“BEST BRUSH EVER”*
**Tooth Brightening**6%
*“I almost feel like my teeth are brighter”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Cleaning**4%
*“Great Cleaning”*
**Cleansing**4%
*“Super Clean”*
**Ease Of Use**4%
*“easy to control”*
**Tooth Sensitivity**4%
*“Perfect for tooth sensitivity”*
### **What buyers complain about **
**Charging**13%
*“Will not recharge”*
**Durability**12%
*“didn't last 3 months”*
**Hard Feel**10%
*“Not Soft”*
**Quality-Overall**7%
*“Bad quality”*
**Size-Overall**6%
*“one did not fit”*
**Battery Life**5%
*“Battery did not last”*
**Ease Of Cleaning**4%
*“Very hard to keep clean”*
**Value For Money**4%
*“Too expensive”*
**Ease Of Use**4%
*“Hard to use”*
**Functionality-Overall**2%
*“Barely works”*
### **Top return reasons **
**Charging**18%
**Size-Overall**14%
**Advertised Vs Actual Product**12%
**Functionality-Overall**11%
**Value For Money**8%
**Hard Feel**4%
**Defective Material/Parts**4%
**Product Condition**3%
**Quality-Overall**3%
**Color**3%
## **Common questions**
- **Is toothbrushes profitable to sell on Amazon United States?**
- The niche generates $13.1M/yr across 67 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Launch it (64/100).
- **How competitive is the toothbrushes niche?**
- 19 brands and 240 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in toothbrushes?**
- Top complaints mined from reviews: Charging, Durability, Hard Feel. The return rate is 0.7%.
- **When does demand for toothbrushes peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the toothbrushes niche?**
- Listings span $2.54–$140.27; the average listing price is $14.97 (sweet spot $15–$100). The average incumbent carries 13,865 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)