---
title: "Products — toothbrush - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothbrush/products"
last_updated: "2026-07-21T09:49:57.689Z"
locale: en
meta:
  description: "toothbrush clears our launch bar: a $80.1M/yr market growing +1.6% this quarter with returns at 1.0%. Data updated Jul 2026."
  "og:description": "toothbrush clears our launch bar: a $80.1M/yr market growing +1.6% this quarter with returns at 1.0%. Data updated Jul 2026."
  "og:title": "Products — toothbrush - Flapen"
---

# **toothbrush**

**Launch it**

A $80.1M/yr market growing +1.6% this quarter with returns at 1.0% — clears our launch bar.

Market size 100Growth 27Conversion 91Competition 82Returns 95Price range 70Avg price 94Brand share 43Review moat 18Quality gap 37

**Market size**

**Incredible****$80.1M**

$80.1M/yr · 32.3M searches

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$22.63**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****10.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Price range**

**Good****$3.40–$124.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****17,639.6**

avg incumbent reviews — the moat a new listing must climb