---
title: "toothbrush — $80.1M/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothbrush"
last_updated: "2026-07-20T18:43:18.581Z"
locale: en
meta:
description: "toothbrush clears our launch bar: a $80.1M/yr market growing +1.6% this quarter with returns at 1.0%. Data updated Jul 2026."
"og:description": "toothbrush clears our launch bar: a $80.1M/yr market growing +1.6% this quarter with returns at 1.0%. Data updated Jul 2026."
"og:title": "toothbrush — $80.1M/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **toothbrush**
**Launch it**
A $80.1M/yr market growing +1.6% this quarter with returns at 1.0% — clears our launch bar.
Market size 100Growth 27Conversion 91Competition 82Returns 95Price range 70Avg price 94Brand share 43Review moat 18Quality gap 37
**Market size**
**Incredible****$80.1M**
$80.1M/yr · 32.3M searches
**Returns**
**Incredible****1.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$22.63**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Good****$3.40–$124.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,639.6**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, toothbrush is a $80.1M/yr Amazon United States market (32.3M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 67/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 60,000–80,000/product
- **Revenue / yr**
- **$22.6M–$22.6M**
- units × avg price
- **Launch success**
- **100%**
- 7 of 7 new (360d)
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **137 days**
## **Competition**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**179**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 70%
**Open market**
**17%**
- Colgate25% - Oral-B25% - Aquasonic13% - Philips Sonicare12% - Amazon Basics5% - COSLUS4% - Open — no brand owns it (14 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +1.6% search growth over the last 90 days.
1.0M600KPrime Day '25Spike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/toothbrush/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2.4M6%$4.8M9%$7.2M12%$9.6M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 52 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aquasonic Black Series Ultra Whitening Toothbrush ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case 40 000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer**Aquasonic**$35.34**4.6★136,545 rev](https://www.amazon.com/dp/B072YVWBXH) [2**Colgate Extra Clean Toothbrush Medium Toothbrush for Adults 6 Pack**Colgate**$4.84**4.6★57,089 rev](https://www.amazon.com/dp/B00CC6XSRC) [3**Oral-B Pro 1000 Rechargeable Electric Toothbrush Black**Oral-B**$46.12**4.6★79,218 rev](https://www.amazon.com/dp/B01AKGRTUM) [4**Colgate Extra Clean Toothbrush Soft Toothbrush for Adults 6 Count (Pack of 1)**Colgate**$4.66**4.6★68,572 rev](https://www.amazon.com/dp/B00CC6XSSQ) [5**Philips Sonicare 4100 Series Electric Toothbrush - Sonic Toothbrush with Advanced Sonic Technology Pressure Sensor Two Intensity Settings Smartimer & Quadpacer Black Model HX3681/24**Philips Sonicare**$37.40**4.4★22,370 rev](https://www.amazon.com/dp/B09LD7WRVS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Sonicare 5950 Series Electric Toothbrush with Pressure Sensor for Sensitive Gums 6 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Black HX7131/03**Philips Sonicare**$64.28**549 rev3mo ago](https://www.amazon.com/dp/B0GQWSKBLD) [**Philips Sonicare 5950 Series Electric Toothbrush with Pressure Sensor for Sensitive Gums 6 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Light Pink HX7132/03**Philips Sonicare**$61.87**549 rev3mo ago](https://www.amazon.com/dp/B0GQW7WKGN) [**Colgate 360 Vibrate Deep Clean Battery Powered Electric Toothbrush with Medium Bristles 2 Pack Sonic Powered**Colgate**$9.94**222 rev5mo ago](https://www.amazon.com/dp/B0GJFW4MZC) [**Onlyone Electric Toothbrush for Adults Rechargeable Electric Toothbrush with 8 Brush Heads Travel Case Charging Base & Wireless Charging - 5 Modes with Smart Timer**Onlyone**$22.02**1,446 rev10mo ago](https://www.amazon.com/dp/B0FRFV7ZKF) [**7AM2M Sonic Electric Toothbrush for Adults&Kids Type-C Charging Run for 120 Days with 6 Brush Heads 5 Modes&40000VPM Powered Rechargeable Toothbrush Travel & Home Use (Black)**7AM2M**$11.61**1,475 rev10mo ago](https://www.amazon.com/dp/B0FQNV513H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate 360 Vibrate Deep Clean Battery Powered Electric Toothbrush with Medium Bristles 2 Pack Sonic Powered**Colgate**$9.94**4.4★**▲ 381%**](https://www.amazon.com/dp/B0GJFW4MZC) [**Philips Sonicare 5950 Series Electric Toothbrush with Pressure Sensor for Sensitive Gums 6 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Black HX7131/03**Philips Sonicare**$64.28**4.6★**▲ 368%**](https://www.amazon.com/dp/B0GQWSKBLD) [**Philips Sonicare 5950 Series Electric Toothbrush with Pressure Sensor for Sensitive Gums 6 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Light Pink HX7132/03**Philips Sonicare**$61.87**4.6★**▲ 365%**](https://www.amazon.com/dp/B0GQW7WKGN) [**7AM2M Sonic Electric Toothbrush for Adults&Kids Type-C Charging Run for 120 Days with 6 Brush Heads 5 Modes&40000VPM Powered Rechargeable Toothbrush Travel & Home Use (Black)**7AM2M**$11.61**4.5★**▲ 258%**](https://www.amazon.com/dp/B0FQNV513H) [**Colgate 360 Advanced Whitening Soft Toothbrush Pack 4 Adult Soft Toothbrushes with Cheek and Tongue Cleaner Helps Clean Your Teeth Tongue Cheeks & Gums 4 - Pack**Colgate**$12.60**4.7★**▲ 125%**](https://www.amazon.com/dp/B081ZP1X8Q)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Not expensive”*
**Quality-Overall**13%
*“The build quality is excellent”*
**Charging**7%
*“Charges well”*
**Soft Feel**6%
*“Buttery soft”*
**Brush Quality**5%
*“Good quality brush”*
**Battery Life**5%
*“Battery seems to last”*
**Ease Of Cleaning**5%
*“Cleans great”*
**Tooth Brightening**4%
*“makes your smile brighter”*
**Ease Of Use**4%
*“EASY TO USE”*
**Cleansing**4%
*“Squeaky clean”*
### **What buyers complain about **
**Durability**18%
*“Breaks quickly”*
**Charging**18%
*“Battery wont charge”*
**Quality-Overall**7%
*“Poor quality control”*
**Hard Feel**5%
*“Not Soft”*
**Battery Life**5%
*“Bad Battery Life”*
**Size-Overall**5%
*“Smaller than expected”*
**Value For Money**4%
*“High price”*
**Ease Of Cleaning**4%
*“Very hard to keep clean”*
**Ease Of Use**4%
*“Hard to use”*
**Functionality-Overall**3%
*“Barely works”*
### **Top return reasons **
**Charging**18%
**Functionality-Overall**14%
**Size-Overall**12%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Defective Material/Parts**4%
**Product Condition**4%
**Quality-Overall**3%
**Color**3%
**Strength**3%
## **Common questions**
- **Is toothbrush profitable to sell on Amazon United States?**
- The niche generates $80.1M/yr across 52 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Launch it (67/100).
- **How competitive is the toothbrush niche?**
- 20 brands and 179 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in toothbrush?**
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.0%.
- **When does demand for toothbrush peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the toothbrush niche?**
- Listings span $3.40–$124.65; the average listing price is $22.63 (sweet spot $15–$100). The average incumbent carries 17,640 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 74 [**freestyle libre 3**](https://flapen.com/research/us/health-household/freestyle-libre-3)$1.6M/yr+17.9%**Launch it**- 75 [**ice pack**](https://flapen.com/research/us/health-household/ice-pack)$10.3M/yr+33.2%**Launch it**- 75 [**premier protein shake**](https://flapen.com/research/us/health-household/premier-protein-shake)$173.0M/yr+116.7%**Launch it**- 75 [**snow cone cups**](https://flapen.com/research/us/health-household/snow-cone-cups)$801K/yr+238.2%**Worth a look**- 75 [**baseball goodie bags**](https://flapen.com/research/us/health-household/baseball-goodie-bags)$1.5M/yr+39.3%**Launch it**- 75 [**purepod produce cleaner**](https://flapen.com/research/us/health-household/purepod-produce-cleaner)$473K/yr>1,000%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)