---
title: "Toothbrush with Case — $171K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothbrush-with-case"
last_updated: "2026-08-10T16:18:50.571Z"
locale: en
meta:
description: "Niche score 50/100 · $171K/yr market · 205K searches/yr. Pricing outside the sweet spot ($8.18 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $171K/yr market · 205K searches/yr. Pricing outside the sweet spot ($8.18 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toothbrush with Case — $171K/yr Amazon US Niche (2026) - Flapen"
---
# **toothbrush with case**
**Worth a look**
Shows low returns (0.5%), but pricing outside the sweet spot ($8.18 avg) keeps it on the watch list.
Market size 35Growth 50Conversion 88Competition 42Returns 98Price range 25Avg price 23Brand share 52Review moat 24Quality gap 38
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+20.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$171K**
$171K/yr · 205K searches
**Price range**
**Okay****$2.34–$19.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,629.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.18**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, toothbrush with case is a $171K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothbrush with case market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$123K–$164K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**23%**
- Reach41% - Frekare12% - Oralphi11% - SUREE6% - Geacker4% - Aquasonic3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.
8K6KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/toothbrush-with-case/trend)
## **Top toothbrush with case search terms**
- **toothbrush with cover**77K/yr+11.2%9.2% conv. - **toothbrush with case**30K/yr+26.3%4.9% conv. - **toothbrushes with covers**20K/yr+13.8%9.2% conv. - **tooth brush with cover**17K/yr+21.2%9.3% conv. - **travel toothbrush with case**12K/yr+61.4%3.9% conv. - **toothbrush with cap**9K/yr+14.9%8.8% conv. - **toothbrush and cover**7K/yr+57.3%10.1% conv. - **tooth brush with case**6K/yr+37.5%4.6% conv. - **toothbrush and case**5K/yr+33.9%8.3% conv. - **toothbrush with travel case**5K/yr+41.7%5.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/toothbrush-with-case/search-terms)
## **Top toothbrush with case products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$51K40%$68K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Reach Essentials Toothbrush with Toothbrush Covers Multi-Angled Medium Bristles Contoured Handle Tongue Scraper 6 Count**Reach**$4.00**4.7★5,832 rev](https://www.amazon.com/dp/B09HSS29YD) [2**Reach Essentials Toothbrush with Toothbrush Caps Multi-Zoned Angled Soft Bristles Contoured Handle Tongue Scraper 6 Count**Reach**$4.00**4.7★13,755 rev](https://www.amazon.com/dp/B08JQCZ71B) [3**Oralphi Aluminum Toothbrush Travel Case Portable Travel Toothbrush Holder Durable Manual Toothbrush Box Container for Traveling Bathroom Camping Business Trip-1Pack Silver**Oralphi**$6.59**4.6★1,899 rev](https://www.amazon.com/dp/B0DCJJY2SG) [4**SUREE Extra Soft Toothbrush for Sensitive Teeth Upgraded 10000 Ultra Soft Bristles for Adults & Elders Manual Travel Toothbrush with Individual Portable Case (4 Pack)**SUREE**$9.77**4.5★3,705 rev](https://www.amazon.com/dp/B08TMRW5PR) [5**Frekare Medium Toothbrushes for Adults Toothbrush Medium Bristles with Covers for Travel Deep Plaque & Stain Removal 6 Count**Frekare**$5.96**4.6★328 rev](https://www.amazon.com/dp/B0DSVR4RNW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oralphi Aluminum Toothbrush Travel Case with 2 Soft Bristle Toothbrushes Portable Complete Toothbrush Travel Kit Toothbrush Holder for Bathroom Camping Business Trip**Oralphi**$8.02**1,899 rev8mo ago](https://www.amazon.com/dp/B0FXGCLFDG) [**7AM2M Sonic Travel Electric Toothbrush for Adults&Kids Travel Case&2 Brush Heads 1 Charge for 90 Days Type-C Rechargeable Sonic Toothbrush Compact Design for Daily/Travel Use-Pink**7AM2M**$8.92**2,949 rev9mo ago](https://www.amazon.com/dp/B0FWK3YFLP) [**Frekare Soft Toothbrushes for Adults Manual Soft Bristle Flossing Toothbrush with Covers Periodontist Design Tapered Bristles for Sensitive Teeth and Gums 6 Count**Frekare**$6.94**1,967 rev11mo ago](https://www.amazon.com/dp/B0FGCHMTFC) [**lanjue 6pcs Travel Toothbrush Set Extra Soft Toothbrushes for Adults Gentle Portable Manual Toothbrush with Individual Travel Case Deep Cleaning Flossing Toothbrushes for Sensitive Teeth(Multicolor)**lanjue**$6.28**66 rev1y ago](https://www.amazon.com/dp/B0FGJCX8J2) [**Frekare Medium Toothbrushes for Adults Toothbrush Medium Bristles with Covers for Travel Deep Plaque & Stain Removal 6 Count**Frekare**$5.96**328 rev1y ago](https://www.amazon.com/dp/B0DSVR4RNW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**7AM2M Sonic Travel Electric Toothbrush for Adults&Kids Travel Case&2 Brush Heads 1 Charge for 90 Days Type-C Rechargeable Sonic Toothbrush Compact Design for Daily/Travel Use-Pink**7AM2M**$8.92**4.3★**▲ 257%**](https://www.amazon.com/dp/B0FWK3YFLP) [**Oralphi Aluminum Toothbrush Travel Case with 2 Soft Bristle Toothbrushes Portable Complete Toothbrush Travel Kit Toothbrush Holder for Bathroom Camping Business Trip**Oralphi**$8.02**4.6★**▲ 112%**](https://www.amazon.com/dp/B0FXGCLFDG) [**Nano-b Manual Toothbrush for Adults with Sensitive Gums Silver Soft/Medium Bristles Travel Case Pink**Nano-b**$9.68**4.6★**▲ 100%**](https://www.amazon.com/dp/B00GIOSGOO) [**Marvis Toothbrush Soft Bristle**Marvis**$6.01**4.4★**▲ 43%**](https://www.amazon.com/dp/B07NYZPGWF) [**Oralphi Aluminum Toothbrush Travel Case Portable Travel Toothbrush Holder Durable Manual Toothbrush Box Container for Traveling Bathroom Camping Business Trip-1Pack Silver**Oralphi**$6.59**4.6★**▲ 42%**](https://www.amazon.com/dp/B0DCJJY2SG)
**~~View all trending →~~**
## **What buyers say about toothbrush with case**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Great quality and arrived on time”*
**Value For Money**14%
*“Amazing value”*
**Soft Feel**8%
*“Extremely Soft”*
**Brush Quality**6%
*“Such soft bristles”*
**Color**5%
*“colors shown are accurate”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Cleaning**4%
*“Cleans Really Well”*
**Durability**4%
*“have held up great with daily use”*
**Cleansing**3%
*“Gives a great cleaning”*
### **What buyers complain about **
**Durability**17%
*“Broke already”*
**Hard Feel**12%
*“Not exactly soft”*
**Size-Overall**9%
*“A little big”*
**Quality-Overall**8%
*“quality is different”*
**Smell**7%
*“Chemical smell”*
**Charging**6%
*“Wont charge”*
**Ease Of Cleaning**4%
*“It's also a bit hard to clean”*
**Value For Money**3%
*“Waste of money”*
**Thickness**1%
*“Not medium soft they are hard”*
**Ease Of Use**1%
*“I cannot use this at all”*
### **Top return reasons **
**Size-Overall**41%
**Advertised Vs Actual Product**10%
**Functionality-Overall**7%
**Charging**6%
**Quality-Overall**4%
**Value For Money**4%
**Color**3%
**Smell**3%
**Defective Material/Parts**2%
**Hard Feel**2%
## **Common questions**
- **Is toothbrush with case profitable to sell on Amazon United States?**
- The niche generates $171K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the toothbrush with case niche?**
- 16 brands and 51 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in toothbrush with case?**
- Top complaints mined from reviews: Durability, Hard Feel, Size-Overall. The return rate is 0.5%.
- **When does demand for toothbrush with case peak?**
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the toothbrush with case niche?**
- Listings span $2.34–$19.27; the average listing price is $8.18 (sweet spot $15–$100). The average incumbent carries 6,629 reviews — the moat a new listing must climb.
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