---
title: "Toothbrush Travel Case — $980K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothbrush-travel-case"
last_updated: "2026-08-10T17:42:22.936Z"
locale: en
meta:
description: "Niche score 56/100 · $980K/yr market · 1.6M searches/yr · $7.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $980K/yr market · 1.6M searches/yr · $7.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Toothbrush Travel Case — $980K/yr Amazon US Niche (2026) - Flapen"
---
# **toothbrush travel case**
**Launch it**
A $980K/yr market growing +16.8% this quarter with returns at 0.9% — clears our launch bar.
Market size 77Growth 46Conversion 81Competition 38Returns 95Price range 20Avg price 20Brand share 71Review moat 34Quality gap 33
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$980K**
$980K/yr · 1.6M searches
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+16.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,083.95**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.16**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.21–$17.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, toothbrush travel case is a $980K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 56/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothbrush travel case market data**
- **Units sold / yr**
- **125K–150K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$895K–$1.1M**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 98%
**Open market**
**32%**
- Oralphi20% - Hooqict19% - Mulbozy11% - Topavatop7% - Frekare6% - Mspan5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.8% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/toothbrush-travel-case/trend)
## **Top toothbrush travel case search terms**
- **toothbrush travel case**371K/yr+22.6%6.2% conv. - **toothbrush case**339K/yr+14.6%6.7% conv. - **travel toothbrush holder**229K/yr+15.9%7.0% conv. - **toothbrush holders travel**121K/yr+25.5%8.1% conv. - **travel toothbrush case**120K/yr+7.8%4.7% conv. - **toothbrush holder travel**49K/yr+35.5%8.5% conv. - **tooth brush holder for travel**49K/yr+49.2%7.1% conv. - **tooth brush case**47K/yr+10.1%6.2% conv. - **toothbrush case for traveling**43K/yr+3.8%6.0% conv. - **tooth brush travel case**34K/yr+12.8%6.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/toothbrush-travel-case/search-terms)
## **Top toothbrush travel case products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$49K10%$98K15%$147K20%$196K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oralphi Aluminum Toothbrush Travel Case Portable Travel Toothbrush Holder Durable Manual Toothbrush Box Container for Traveling Bathroom Camping Business Trip-1Pack Silver**Oralphi**$6.59**4.6★1,899 rev](https://www.amazon.com/dp/B0DCJJY2SG) [2**Hooqict 4 Pack Travel Toothbrush Case Portable Travel Toothbrush Holder Plastic Toothbrush Container Protector Cover for Traveling Camping Home School Business**Hooqict**$4.50**4.5★5,497 rev](https://www.amazon.com/dp/B07MKFVSQC) [3**Mulbozy 4 Packs Portable Travel Toothbrush Case Breathable Plastic Toothbrush Holder for Home Travel Business Camping School**Mulbozy**$5.49**4.7★2,661 rev](https://www.amazon.com/dp/B08PHZTXV3) [4**Topavatop Toothbrush Travel Case 2 in 1 Toothbrush Holder and Rinse Cup Large Capacity Toothbrush Cup with Cover Portable Travel Toothbrush Holder for Traveling Camping Trip - 1Pcs - Beige&Clear**Topavatop**$9.10**4.5★522 rev](https://www.amazon.com/dp/B0DSJPWLR6) [5**Mspan Toothbrush Head Cover Cap: Toothbrush Protector Brush Pod Case Protective Plastic Clip Bathroom Cool Stuff for Household Travel**Mspan**$6.80**4.7★23,366 rev](https://www.amazon.com/dp/B094QW9FV8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Black**ProCase**$7.93**129 rev5mo ago](https://www.amazon.com/dp/B0GH6GZS1N) [**betevie Portable Toothbrush Travel Case: 3 Pack Breathable & Dirt-Proof Hotel Camping Outdoor - Aluminum for Storage Recyclable Traveler (3 Multicolor)**betevie**$17.62**72 rev7mo ago](https://www.amazon.com/dp/B0G6KVNGFB) [**Frekare Toothbrush Covers Caps Clip-On Toothbrush Protector for Household Travel Brush Head Pod Case Fits Most Manual and Electric Toothbrushes 6 Count (Transparent without Glitter)**Frekare**$6.85**491 rev10mo ago](https://www.amazon.com/dp/B0FF9S3CNL) [**Frekare Toothbrush Travel Case Aluminum Manual Tooth Brush Holder for Traveling Portable Toothbrush Container for Bathroom Camping Business Trip School (Silver)**Frekare**$5.77**216 rev11mo ago](https://www.amazon.com/dp/B0FJH67L2Y) [**Travel Toothbrush Case Portable Toothbrush Holder Durable Aluminum Toothbrush Storage Box Small Breathable Manual Toothbrush Container for Traveling School Camping Business Trip - Black**Glowivize**$9.21**192 rev1y ago](https://www.amazon.com/dp/B0F9DM5RYX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Black**ProCase**$7.93**4.5★**▲ 224%**](https://www.amazon.com/dp/B0GH6GZS1N) [**Frekare Toothbrush Covers Caps Clip-On Toothbrush Protector for Household Travel Brush Head Pod Case Fits Most Manual and Electric Toothbrushes 6 Count (Transparent without Glitter)**Frekare**$6.85**4.6★**▲ 135%**](https://www.amazon.com/dp/B0FF9S3CNL) [**betevie Portable Toothbrush Travel Case: 3 Pack Breathable & Dirt-Proof Hotel Camping Outdoor - Aluminum for Storage Recyclable Traveler (3 Multicolor)**betevie**$17.62**4.4★**▲ 113%**](https://www.amazon.com/dp/B0G6KVNGFB) [**Travel Toothbrush Case Portable Toothbrush Holder Durable Aluminum Toothbrush Storage Box Small Breathable Manual Toothbrush Container for Traveling School Camping Business Trip - Black**Glowivize**$9.21**4.8★**▲ 83%**](https://www.amazon.com/dp/B0F9DM5RYX) [**4 Pack Toothbrush Cases Travel Toothbrush Holder Portable Toothbrush Container Case Plastic Toothbrush Carrier Cover Case for Traveling Bathroom School Home Camping**Generic**$5.82**4.7★**▲ 49%**](https://www.amazon.com/dp/B0CZG4VC6V)
**~~View all trending →~~**
## **What buyers say about toothbrush travel case**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“I really liked the quality of this case”*
**Ease Of Use**11%
*“it's easy to remove”*
**Advertised Vs Actual Product**9%
*“Works as advertised”*
**Size-Overall**9%
*“It fits great”*
**Color**9%
*“colors shown are accurate”*
**Value For Money**7%
*“Excellent value”*
**Ease Of Cleaning**6%
*“Easy to clean”*
**Durability**4%
*“it didnt break”*
**Design-Overall**3%
*“Sleek design”*
**Portability**3%
*“Convenient for travel”*
### **What buyers complain about **
**Size-Overall**24%
*“Too Small”*
**Smell**19%
*“Chemical smell”*
**Durability**5%
*“Breaks easily”*
**Ease Of Use**3%
*“I just can't use them”*
**Value For Money**3%
*“This ended up being a waste of money”*
**Material Quality**3%
*“Cheap plastic”*
**Strength**3%
*“Breaks easy”*
**Color**2%
*“Colors not as noted”*
**Quality-Overall**2%
*“Cheap”*
**Weight Heavy**2%
*“Its a bit bulky”*
### **Top return reasons **
**Size-Overall**69%
**Advertised Vs Actual Product**6%
**Smell**3%
**Quality-Overall**3%
**Material Quality**3%
**Weight Heavy**2%
**Color**2%
**Value For Money**2%
**Functionality-Overall**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is toothbrush travel case profitable to sell on Amazon United States?**
- The niche generates $980K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Launch it (56/100).
- **How competitive is the toothbrush travel case niche?**
- 20 brands and 25 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in toothbrush travel case?**
- Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.9%.
- **When does demand for toothbrush travel case peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the toothbrush travel case niche?**
- Listings span $4.21–$17.62; the average listing price is $7.16 (sweet spot $15–$100). The average incumbent carries 3,084 reviews — the moat a new listing must climb.
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