---
title: "Toothbrush Kit — $222K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothbrush-kit"
last_updated: "2026-08-10T15:16:41.183Z"
locale: en
meta:
description: "Niche score 55/100 · $222K/yr market · 220K searches/yr. A deep review moat (9,311 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $222K/yr market · 220K searches/yr. A deep review moat (9,311 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toothbrush Kit — $222K/yr Amazon US Niche (2026) - Flapen"
---
# **toothbrush kit**
**Worth a look**
Shows low returns (0.2%), but a deep review moat (9,311 avg reviews) keeps it on the watch list.
Market size 42Growth 30Conversion 72Competition 63Returns 99Price range 76Avg price 75Brand share 57Review moat 22Quality gap 28
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$1.97–$56.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.13**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$222K**
$222K/yr · 220K searches
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,311.31**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, toothbrush kit is a $222K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothbrush kit market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$227K–$303K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#148**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **78%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**116**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 80%
**Open market**
**25%**
- GuruNanda39% - Reach12% - Colgate8% - Lilingsty6% - Navona6% - Ceonam5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
5K3KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/toothbrush-kit/trend)
## **Top toothbrush kit search terms**
- **toothbrush and toothpaste**22K/yr+85.3%6.6% conv. - **toothbrush kit**26K/yr+3.1%2.3% conv. - **travel dental kit**23K/yr+0.7%2.3% conv. - **toothbrush and toothpaste set**20K/yr-40.8%2.6% conv. - **dental travel kit**12K/yr+7.6%1.5% conv. - **travel size toothpaste and toothbrush**11K/yr+9.6%6.3% conv. - **toothpaste and toothbrush set**10K/yr-6.2%4.2% conv. - **travel size toothbrush and toothpaste**9K/yr+27.5%4.6% conv. - **guru nanda electric toothbrush**11K/yr-13.9%1.9% conv. - **travel toothbrush set with toothpaste**10K/yr+15.6%3.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/toothbrush-kit/search-terms)
## **Top toothbrush kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$44K30%$67K40%$89K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GuruNanda Folding Toothbrush with Built-in Cover & Toothpaste with Hydroxyapatite Perfect for Travel Compact & Portable On-The-go - Soft Bristles & Ergonomic Handle for Adults & Kids (1 Count)**GuruNanda**$3.01**4.6★1,783 rev](https://www.amazon.com/dp/B0DH6D3KFF) [2**Reach Ultraclean Travel Kit Toothbrush with Toothbrush Cap and Toothpaste Multi-Angled Soft Bristles TSA-Airport Friendly Resealable Portable and Reusable Bag**Reach**$1.98**4.7★3,490 rev](https://www.amazon.com/dp/B07DPV3LGM) [3**Lilingsty Toothbrush Travel kit Portable Toothbrush kit (4-Pack)**Lilingsty**$9.98**4.5★72 rev](https://www.amazon.com/dp/B0DFGWVSWV) [4**GuruNanda Pressure Sonic 2.0 Electric Toothbrush with Butter On Gums Bristles Smart Pressure Sensor 5 Modes 2-Min Timer 55-Day Rechargeable Battery IPX7 Waterproof Black**GuruNanda**$56.76**4.1★40 rev](https://www.amazon.com/dp/B0FYNN97DB) [5**GuruNanda Lion & Lamb Kit 2.0 Electric Toothbrush with Water Flosser Combo 4 Jet Tips 4 Brush Heads & IPX7 Waterproof Design for Complete Oral Care Lavender**GuruNanda**$49.69**4.5★655 rev](https://www.amazon.com/dp/B0DHXS1KTL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SmileGoods Adult Dental Care Kit Travel Size Bundle w/Toothbrush with Cover Toothpaste and Floss TSA Compliant Oral Care Kit**SmileGoods**$5.88**35 rev7mo ago](https://www.amazon.com/dp/B0G36KQPS5) [**GuruNanda Pressure Sonic 2.0 Electric Toothbrush with Butter On Gums Bristles Smart Pressure Sensor 5 Modes 2-Min Timer 55-Day Rechargeable Battery IPX7 Waterproof Black**GuruNanda**$56.76**40 rev8mo ago](https://www.amazon.com/dp/B0FYNN97DB) [**GuruNanda Mini Disposable Toothbrushes with Toothpaste Tongue Scraper Floss & Toothpick - 6-in-1 Ready-to-Go Prepasted Travel Toothbrush - Fluoride Free No Rinsing Individually Wrapped 21 Ct**GuruNanda**$13.94**505 rev9mo ago](https://www.amazon.com/dp/B0FVXK375G) [**7-in-1 Travel Oral Care Kit with Case Toothbrush Tongue Scraper Wisdom Toothbrush Dental Floss Floss Threaders Interdental Brush Dental Wax Portable Hygiene Set for Daily Use Travel (Pink)**Ceonam**$9.42**26 rev9mo ago](https://www.amazon.com/dp/B0FRSZTPQN) [**Toothbrush Travel Case Kit Portable Folding Tooth Brush Holder and Toothpaste Cover Container with Mouthwash Cup Oral Clean Tools Organizer for Traveling Bathroom Camping Business Trip(1Pack**netceem**$14.87**107 rev1y ago](https://www.amazon.com/dp/B0DQB36WZH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SmileGoods Adult Dental Care Kit Travel Size Bundle w/Toothbrush with Cover Toothpaste and Floss TSA Compliant Oral Care Kit**SmileGoods**$5.88**4.7★**▲ 246%**](https://www.amazon.com/dp/B0G36KQPS5) [**Handy Solutions Oral Care 3-Piece Travel Size Set w/Mouthwash Toothpaste & Folding Toothbrush (Pack of 6) TSA Approved**Handy Solutions**$23.33**4.4★**▲ 151%**](https://www.amazon.com/dp/B001HX39TI) [**GuruNanda Mini Disposable Toothbrushes with Toothpaste Tongue Scraper Floss & Toothpick - 6-in-1 Ready-to-Go Prepasted Travel Toothbrush - Fluoride Free No Rinsing Individually Wrapped 21 Ct**GuruNanda**$13.94**4.7★**▲ 133%**](https://www.amazon.com/dp/B0FVXK375G) [**7-in-1 Travel Oral Care Kit with Case Toothbrush Tongue Scraper Wisdom Toothbrush Dental Floss Floss Threaders Interdental Brush Dental Wax Portable Hygiene Set for Daily Use Travel (Pink)**Ceonam**$9.42**4.9★**▲ 77%**](https://www.amazon.com/dp/B0FRSZTPQN) [**Reach Essentials Toothbrush with Toothbrush Covers Multi-Angled Medium Bristles Contoured Handle Tongue Scraper 6 Count**Reach**$4.00**4.7★**▲ 66%**](https://www.amazon.com/dp/B09HSS29YD)
**~~View all trending →~~**
## **What buyers say about toothbrush kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Great deal”*
**Ease Of Use**16%
*“Ease to use”*
**Quality-Overall**14%
*“Excellent Product”*
**Soft Feel**7%
*“Soft and effective”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Size-Overall**5%
*“Convenient size”*
**Tooth Brightening**4%
*“Teeth whiten”*
**Cleansing**4%
*“My teeth feel clean”*
**Ease Of Cleaning**3%
*“Great cleaning”*
**Brush Quality**3%
*“Good set of brush”*
### **What buyers complain about **
**Hard Feel**16%
*“Not Soft”*
**Size-Overall**14%
*“seems bigger”*
**Quality-Overall**10%
*“Low quality”*
**Value For Money**6%
*“Grossly expensive”*
**Durability**6%
*“Break apart easily”*
**Ease Of Cleaning**4%
*“It's also a bit hard to clean”*
**Ease Of Use**4%
*“difficult to hold”*
**Advertised Vs Actual Product**3%
*“Not as stated”*
**Functionality-Overall**2%
*“Not super effective”*
**Adhesion/Stickiness**2%
*“Not enough paste on the brushes”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**14%
**Value For Money**7%
**Functionality-Overall**5%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Product Condition**4%
**Hard Feel**3%
**Leak-Proof**3%
**Soft Feel**2%
## **Common questions**
- **Is toothbrush kit profitable to sell on Amazon United States?**
- The niche generates $222K/yr across 36 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the toothbrush kit niche?**
- 19 brands and 116 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in toothbrush kit?**
- Top complaints mined from reviews: Hard Feel, Size-Overall, Quality-Overall. The return rate is 0.2%.
- **When does demand for toothbrush kit peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the toothbrush kit niche?**
- Listings span $1.97–$56.76; the average listing price is $15.13 (sweet spot $15–$100). The average incumbent carries 9,311 reviews — the moat a new listing must climb.
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