---
title: "Search terms — toothbrush heads - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothbrush-heads/search-terms"
last_updated: "2026-08-10T18:17:53.020Z"
locale: en
meta:
  description: "Niche score 51/100 · $76K/yr market · 76K searches/yr. A deep review moat (19,214 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $76K/yr market · 76K searches/yr. A deep review moat (19,214 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — toothbrush heads - Flapen"
---

# **toothbrush heads**

**Worth a look**

Shows low returns (0.8%), but a deep review moat (19,214 avg reviews) keeps it on the watch list.

Market size 19Growth 32Conversion 76Competition 52Returns 96Price range 66Avg price 68Brand share 72Review moat 17Quality gap 32

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$14.10**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.22–$33.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+6.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$76K**

$76K/yr · 76K searches

**Review moat**

**Bad****19,214.27**

avg incumbent reviews — the moat a new listing must climb

## Search terms