---
title: "Toothbrush Heads — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothbrush-heads"
last_updated: "2026-08-11T20:33:43.009Z"
locale: en
meta:
description: "Niche score 51/100 · $76K/yr market · 76K searches/yr. A deep review moat (19,214 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $76K/yr market · 76K searches/yr. A deep review moat (19,214 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toothbrush Heads — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **toothbrush heads**
**Worth a look**
Shows low returns (0.8%), but a deep review moat (19,214 avg reviews) keeps it on the watch list.
Market size 19Growth 32Conversion 76Competition 52Returns 96Price range 66Avg price 68Brand share 72Review moat 17Quality gap 32
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$14.10**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.22–$33.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$76K**
$76K/yr · 76K searches
**Review moat**
**Bad****19,214.27**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, toothbrush heads is a $76K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothbrush heads market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$56K–$71K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**62%**
Top 20: 99%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**33%**
- GENKENT23% - utimcare12% - Oral-B11% - SetSail10% - SuitShine7% - Mailink5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/toothbrush-heads/trend)
## **Top toothbrush heads search terms**
- **electric toothbrush refills**15K/yr+5.1%5.9% conv. - **equate toothbrush replacement heads**10K/yr+5.0%4.3% conv. - **toothbrush refill heads**13K/yr+45.0%5.5% conv. - **replacement electric toothbrush heads**6K/yr+20.5%5.7% conv. - **electric toothbrush refill**4K/yr-6.4%6.1% conv. - **replacement head**3K/yr+44.5%0.3% conv. - **toothbrush refill**3K/yr+1.2%5.9% conv. - **electric toothbrush brush heads**3K/yr-28.1%8.4% conv. - **tooth brush refills**3K/yr-7.9%6.2% conv. - **brush head replacement**3K/yr-1.1%3.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/toothbrush-heads/search-terms)
## **Top toothbrush heads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$11K20%$15K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Replacement Toothbrush Heads Compatible with Oral B Braun 12 Pcs Professional Electric Toothbrush Brush Heads Compatible with Oral B Replacement Heads Refill 7000/Pro 1000/9600/500/3000**GENKENT**$9.56**4.6★19,260 rev](https://www.amazon.com/dp/B00RCK2JCI) [2**Utimcare Replacement Toothbrush Heads Compatible with Philips Sonicare Electric Toothbrush 10 Pack Refills**utimcare**$10.21**4.5★1,761 rev](https://www.amazon.com/dp/B0C6XMFSC6) [3**SetSail Toothbrush Heads for Oral B 8 Pack Professional Electric Toothbrush Replacement Heads Medium Soft Dupont Bristles Replacement Toothbrush Heads Precision Clean Brush Heads Refills**SetSail**$6.68**4.5★6,630 rev](https://www.amazon.com/dp/B09YL55V38) [4**SuitShine Replacement Toothbrush Heads Compatible with Philips Sonicare and More Click-on Handles 8 Pack White**SuitShine**$9.98**4.4★6,375 rev](https://www.amazon.com/dp/B0CFLHC3FB) [5**Oral B Cross Action Electric Toothbrush Replacement Brush Heads Refill 4Count**Oral-B**$18.93**4.8★93,046 rev](https://www.amazon.com/dp/B00LVUSVU4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Senyum Toothbrush Heads for Philips Sonicare Replacement Heads E-Series Essence Xtreme Elite Advance and CleanCare Screw-On Electric Handles Brush Heads for Philip Sonic Care 6 Pack**Senyum**$17.01**4,306 rev6mo ago](https://www.amazon.com/dp/B0GCDRSJ3F) [**OLINS KAKO Replacement Brush Heads for Philips Sonicare Toothbrush Handles Toothbrush Heads for Sonicare (Pack of 8)**OLINS KAKO**$7.87**561 rev2y ago](https://www.amazon.com/dp/B0CNXKKJZS) [**POSWEENR Replacement Toothbrush Heads Compatible with Philips Sonicare Electric Toothbrush Replacement Heads for Plaque Control 10 Pack White**POSWEENR**$9.81**1,482 rev2y ago](https://www.amazon.com/dp/B0CJY4D1S9) [**SuitShine Replacement Toothbrush Heads Compatible with Philips Sonicare and More Click-on Handles 8 Pack White**SuitShine**$9.98**6,375 rev2y ago](https://www.amazon.com/dp/B0CFLHC3FB) [**Replacement Toothbrush Heads for Oral B Braun(Individually Packaged) 8 Pack Professional Electric Toothbrush Heads Compatible with Oral B 7000/Pro 1000/9600/ 5000/3000/8000 (8 Count)**NEDIFON**$14.69**2,976 rev3y ago](https://www.amazon.com/dp/B0C7BYQBP8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Senyum Toothbrush Heads for Philips Sonicare Replacement Heads E-Series Essence Xtreme Elite Advance and CleanCare Screw-On Electric Handles Brush Heads for Philip Sonic Care 6 Pack**Senyum**$17.01**4.6★**▲ 260%**](https://www.amazon.com/dp/B0GCDRSJ3F) [**OLINS KAKO Replacement Brush Heads for Philips Sonicare Toothbrush Handles Toothbrush Heads for Sonicare (Pack of 8)**OLINS KAKO**$7.87**4.5★**▲ 213%**](https://www.amazon.com/dp/B0CNXKKJZS) [**AquaSonic Genuine Proflex Replacement Brush Heads | ADA Accepted | for Whiter Teeth & Gum Care | Compatible with Many AquaSonic Toothbrush Handles (3 Pack Black)**Aquasonic**$14.84**4.7★**▲ 122%**](https://www.amazon.com/dp/B086BSWPX7) [**Electric Toothbrush Replacement Heads 16 Pack/Compatible Oral B Braun Replacement Brush Heads/Compatible Oral B Replacement Brush Heads**FIRIK**$11.84**4.5★**▲ 92%**](https://www.amazon.com/dp/B0749MNW3N) [**Oral-B Deep Clean Battery Powered Toothbrush Replacement Brush Heads Refill Soft 2 Count**Oral-B**$8.96**4.8★**▲ 66%**](https://www.amazon.com/dp/B003UBTYKI)
**~~View all trending →~~**
## **What buyers say about toothbrush heads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“They are affordable”*
**Size-Overall**20%
*“Easy fit”*
**Quality-Overall**15%
*“Excellent quality product arrived on time”*
**Advertised Vs Actual Product**9%
*“Exactly as advertised”*
**Brush Quality**3%
*“Soft bristles”*
**Efficiency**3%
*“does the job well”*
**Soft Feel**3%
*“The bristles are soft”*
**Durability**2%
*“Fantastic durability”*
**Compatibility-Overall**2%
*“They are compatible”*
**Oral Hygiene**2%
*“Simply the best for your teeth”*
### **What buyers complain about **
**Size-Overall**21%
*“Too small”*
**Quality-Overall**13%
*“I got in such low quality”*
**Hard Feel**9%
*“NOT SOFT”*
**Value For Money**6%
*“Expensive”*
**Durability**5%
*“break apart”*
**Ease Of Cleaning**4%
*“Too soft to clean”*
**Compatibility-Overall**4%
*“Not compatible”*
**Functionality-Overall**3%
*“Works barely”*
**Advertised Vs Actual Product**2%
*“False Advertising”*
**Stiffness**2%
*“Too stiff”*
### **Top return reasons **
**Size-Overall**62%
**Compatibility-Overall**15%
**Advertised Vs Actual Product**6%
**Functionality-Overall**4%
**Quality-Overall**2%
**Value For Money**2%
**Hard Feel**1%
**Defective Material/Parts**1%
**Shape/Style**1%
**Product Condition**1%
## **Common questions**
- **Is toothbrush heads profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the toothbrush heads niche?**
- 21 brands and 80 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in toothbrush heads?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 0.8%.
- **When does demand for toothbrush heads peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the toothbrush heads niche?**
- Listings span $5.22–$33.59; the average listing price is $14.10 (sweet spot $15–$100). The average incumbent carries 19,214 reviews — the moat a new listing must climb.
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