---
title: "Toothbrush Cheap — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothbrush-cheap"
last_updated: "2026-08-10T16:18:46.717Z"
locale: en
meta:
description: "Niche score 41/100 · $47K/yr market · 49K searches/yr · $6.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $47K/yr market · 49K searches/yr · $6.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toothbrush Cheap — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **toothbrush cheap**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 38Conversion 96Competition 33Returns 99Price range 23Avg price 19Brand share 22Review moat 21Quality gap 40
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+10.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Bad****$2.02–$18.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****12,017.47**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$6.88**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$47K**
$47K/yr · 49K searches
According to Flapen's Amazon United States niche tracking, toothbrush cheap is a $47K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothbrush cheap market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$41K–$55K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#149**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**4%**
- Amazon Basics58% - Colgate13% - Reach8% - Oral-B6% - GuruNanda5% - Navona5% - Open — no brand owns it (1 brand, 4%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — +10.8% search growth over the last 90 days.
1K750Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/toothbrush-cheap/trend)
## **Top toothbrush cheap search terms**
- **amazon toothbrush**19K/yr+8.6%12.8% conv. - **amazon basics toothbrush**10K/yr+4.7%10.0% conv. - **toothbrush cheap**9K/yr+5.8%11.9% conv. - **cheap toothbrushes**5K/yr+48.1%13.1% conv. - **toothbrush amazon basics**4K/yr+20.0%16.2% conv. - **amazon basic toothbrush**3K/yr-5.9%13.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/toothbrush-cheap/search-terms)
## **Top toothbrush cheap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft Cheek and Tongue Cleaner Full Size 10 Count 1 Pack (Previously Solimo)**Amazon Basics**$5.02**4.6★7,136 rev](https://www.amazon.com/dp/B08QWYMMYL) [2**Amazon Basics Orbit Toothbrushes Soft Bristles Full Size 4 Count Assorted Colors (Previously Solimo)**Amazon Basics**$4.81**4.5★1,130 rev](https://www.amazon.com/dp/B08QWYMKFK) [3**Amazon Basics Pulsating Deep Cleaning Toothbrushes with Soft Bristles 2 Count Assorted Colors**Amazon Basics**$8.75**4.3★1,866 rev](https://www.amazon.com/dp/B08N7DNX12) [4**Colgate Extra Clean Toothbrush Medium Toothbrush for Adults 6 Pack**Colgate**$4.84**4.6★57,089 rev](https://www.amazon.com/dp/B00CC6XSRC) [5**Oral-B Pro Clean CrossAction Manual Toothbrush 6- Pack Medium Soft Bristle Brushes for Adults Deep Plaque Removal Daily Gum Health and Fresh Breath Travel Toiletries**Oral-B**$15.76**4.7★22,198 rev](https://www.amazon.com/dp/B01KZ6V00W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Power Rechargeable Electric Toothbrush with EasyFlex Brush Heads Bacteria Defense and Replace-Me Bristles 2-Minute Quadrant Timer**Amazon Basics**$18.91**82 rev1y ago](https://www.amazon.com/dp/B0CM3M84P9) [**Comdian 50 Pcs Toothbrush Bulk Disposable Travel Toothbrushes Pack Soft Bristle Individually Wrapped and Good Cleaning for Kids Adult and The Elderly. Suitable for Hotel Travel Home Donated**Comdian**$7.84**423 rev1y ago](https://www.amazon.com/dp/B0DLSZWBBS) [**Navona 50 PCS Premium Individually Wrapped Bulk Toothbrush Pack Disposable Toothbrushes Kids Toothbrush Medium Soft Bristle Toothbrushes Ergonomics Handle Perfect for Travel Hotel Donation**Navona**$9.49**1,082 rev2y ago](https://www.amazon.com/dp/B0CWTVWBTS) [**GuruNanda Butter on Gums Toothbrush with Extra Soft Bristles for Sensitive Gums Soft Toothbrush for Kids & Adults 2 ct**GuruNanda**$2.54**10,853 rev2y ago](https://www.amazon.com/dp/B0CT8C87BM) [**Amazon Basics MultiPro Toothbrushes with Angled Bristles Soft 4 Count Pack of 1**Amazon Basics**$5.56**172 rev2y ago](https://www.amazon.com/dp/B08RQ4YTG4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate Extra Clean Full Head Toothbrush Medium - 3 Count (Pack of 1)**Colgate**$3.86**4.6★**▲ 146%**](https://www.amazon.com/dp/B005UNOTUO) [**Oral-B Pro Clean CrossAction Manual Toothbrush 6- Pack Medium Soft Bristle Brushes for Adults Deep Plaque Removal Daily Gum Health and Fresh Breath Travel Toiletries**Oral-B**$15.76**4.7★**▲ 127%**](https://www.amazon.com/dp/B01KZ6V00W) [**Reach Essentials Toothbrush with Toothbrush Caps Multi-Zoned Angled Soft Bristles Contoured Handle Tongue Scraper 6 Count**Reach**$4.00**4.7★**▲ 97%**](https://www.amazon.com/dp/B08JQCZ71B) [**Comdian 50 Pcs Toothbrush Bulk Disposable Travel Toothbrushes Pack Soft Bristle Individually Wrapped and Good Cleaning for Kids Adult and The Elderly. Suitable for Hotel Travel Home Donated**Comdian**$7.84**4.6★**▲ 48%**](https://www.amazon.com/dp/B0DLSZWBBS) [**GuruNanda Smile Clean Toothbrush - Big Soft Bristles - Helps Clean Plaque Whitens Teeth and Aids in Fresh Breath BPA-Free Brush for Adults & Kids - 1 Count**GuruNanda**$2.02**4.6★**▲ 46%**](https://www.amazon.com/dp/B0CTNMDHRZ)
**~~View all trending →~~**
## **What buyers say about toothbrush cheap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Great Deal”*
**Soft Feel**15%
*“The bristles are comfortably soft”*
**Quality-Overall**13%
*“Build quality feels just as solid as the big name brands”*
**Brush Quality**7%
*“Good quality brushes”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Tooth Sensitivity**3%
*“this will not hurt your teeth”*
**Ease Of Cleaning**3%
*“great cleaning ability”*
**Tooth Brightening**3%
*“It made her teeth feel amazing and”*
**Durability**3%
*“they are durable”*
### **What buyers complain about **
**Hard Feel**26%
*“Not Soft”*
**Quality-Overall**10%
*“Not your regular in store quality”*
**Size-Overall**9%
*“Smaller than expected”*
**Battery Life**9%
*“Battery does not last long”*
**Durability**5%
*“Didnt last”*
**Ease Of Cleaning**4%
*“never feel like they were clean”*
**Value For Money**4%
*“A bit pricey”*
**Strength**2%
*“Bristles were very brittle”*
**Stiffness**2%
*“Too stiff”*
**Color**2%
*“I dislike green”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**18%
**Hard Feel**9%
**Quality-Overall**6%
**Soft Feel**6%
**Value For Money**6%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Brush Quality**3%
**Color**3%
## **Common questions**
- **Is toothbrush cheap profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 17 tracked products. 90-day search growth is +10.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the toothbrush cheap niche?**
- 7 brands and 63 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in toothbrush cheap?**
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Size-Overall. The return rate is 0.2%.
- **What does it cost to enter the toothbrush cheap niche?**
- Listings span $2.02–$18.91; the average listing price is $6.88 (sweet spot $15–$100). The average incumbent carries 12,017 reviews — the moat a new listing must climb.
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